TheIdea.at Innovation Agency

In a recently published meeting agenda, Apple co-founder Steve Jobs teaches a master class in how to write a strategic plan. By Justin Bariso, Author, EQ Applied@JustinJBariso Steve Jobs. Getty Images On October 24, 2010, Apple CEO Steve Jobs sent a very important email. It contained the agenda for the company's upcoming "Top 100" retreat, a top secret and…...

Steve Jobs Summed Up Apple’s Entire Strategy Using Just 6 Bullet Points. Each One Teaches an Amazing Lesson In a recently published meeting agenda, Apple co-founder Steve Jobs teaches a master class in how to write a strategic plan. By Justin Bariso, Author, EQ Applied@JustinJBariso Steve Jobs. Getty Im…

When Tim Cook took over as chief executive of Apple, it was a corporate transition unlike any other. He stepped out from the shadow of one of the best-known American CEOs and took the reins of one of the world's biggest tech companies facing some uncertainty about how much more successful it could be. Ten years into the job, Cook now leads the…...

How Tim Cook has grown the Apple empire in his decade as CEO When Tim Cook took over as chief executive of Apple, it was a corporate transition unlike any other. He stepped out from the shadow of one of the best-known American CEOs and took the reins of one …

This year, DuckDuckGo plans to significantly expand its privacy offerings.Illustration: Sam Whitney; Getty Images I was driving up through Pennsylvania last summer, somewhere along US Route 15 between Harrisburg and Williamsport, when I saw a familiar face: a goofy cartoon duck wearing a green bowtie. It was the logo for DuckDuckGo, the privacy-focused search engine, along with a message: “Tired of Being Tracked Online?...

DuckDuckGo’s Quest to Prove Online Privacy Is Possible This year, DuckDuckGo plans to significantly expand its privacy offerings.Illustration: Sam Whitney; Getty Images I was driving up through Pennsylvania last summer, somewhere along US Route 15 betw…

I will never forget the first time I drove a Tesla Model X. My producer rented one when we met up with a movie star to record narration for a film I was directing. “This better not be tacked onto the film budget,” I griped. He grinned and tossed me the Tesla-shaped key. “It’s your birthday present.” I dropped the body to its most ground-hugging setting, set the acceleration to Ludicrous Mode, and roared out of the airport....

Tesla Is Dead (And Elon Musk Knows It) – The $600+ billion company is a game-changer, but it won’t exist in 50 years I will never forget the first time I drove a Tesla Model X. My producer rented one when we met up with a movie star to record narration for a film I was directing. “This better not be tacked onto t…

had an interesting conversation with an activist short-seller yesterday. He’s taken down more than a dozen corrupt companies, exposing billions of dollars of fraud, literally saving lives, sending criminals to prison, and personally reaping millions in his efforts to make the world a more ethical place. I asked him if there were any similarities between all of the fraudulent companies, and his answer was immediate:...

Bitcoin is a Giant Ponzi Scheme – It’s time to get brutally honest about trust-based currencies had an interesting conversation with an activist short-seller yesterday. He’s taken down more than a dozen corrupt companies, exposing billions of dollars of fraud, literally saving lives, sending …

OneOne of our themes on Decoder is that basically everything is a computer now, and farming equipment like tractors and combines are no different. My guest this week is Jahmy Hindman, chief technology officer at John Deere, the world’s biggest manufacturer of farming machinery. And I think our conversation will surprise you. Jahmy told me that John Deere employs more software engineers than mechanical engineers now, which completely surprised me....

John Deere turned tractors into computers — what’s next? OneOne of our themes on Decoder is that basically everything is a computer now, and farming equipment like tractors and combines are no different. My guest this week is Jahmy Hindman, chief technol…

It’s time to ditch Chrome As well as collecting your data, Chrome also gives Google a huge amount of control over how the web works Kheat / GOOGLE / WIRED Despite a poor reputation for privacy, Google’s Chrome browser continues to dominate. The web browser has around 65 per cent market share and two billion people are regularly using it. Its closest competitor, Apple’s Safari, lags far behind with under 20 per cent market share....

It’s time to ditch Chrome It’s time to ditch Chrome As well as collecting your data, Chrome also gives Google a huge amount of control over how the web works Kheat / GOOGLE / WIRED Despite a poor reputation for priv…

Apple employees push back against returning to the office in internal letter “Over the last year we often felt not just unheard, but at times actively ignored” Illustration by Alex Castro / The Verge Apple employees are pushing back against a new policy that would require them to return to the office three days a week starting in early September. Staff members say they want a flexible approach where those who want to work remote can do so, according to an internal letter obtained by…...

Apple employees say that embracing remote work is paramount for the company’s diversity and inclusion efforts. Apple employees push back against returning to the office in internal letter “Over the last year we often felt not just unheard, but at times actively ignored” Illustration by Alex Castro / The Ver…

Abstract: Android has come a long way in enhancing its security features and building out privacy controls for users, including with its Android 12 innovations. But as Apple continues to crack down on ad-tracking in an iOS 14 feature, the bar is higher than ever—and in ways that increasingly complicate Google's balance between the privacy its users deserve and the targeted advertising that drives its business. ...

Google increasingly complicates the balance between the privacy its users deserve and the targeted advertising that drives its business. Abstract: Android has come a long way in enhancing its security features and building out privacy controls for users, including with its Android 12 innovations. But as Apple continues to crack down…

The New iOS Update Lets You Stop Ads From Tracking You—So Do ItFacebook and other advertisers fought the move, but App Tracking Transparency is finally here.The long-awaited iOS 14.5 update gives you superpowers over cross-platform tracking. If you're sick of opaque ad tracking and don't feel like you have a handle on it, a new iOS feature promises to give you back some control....

Google: Marketers assign your Google device an ID and then monitor your web and in-app behavior across different platforms to generate composite profiles of demographic information, purchasing habits, and life events The New iOS Update Lets You Stop Ads From Tracking You—So Do ItFacebook and other advertisers fought the move, but App Tracking Transparency is finally here.The long-awaited iOS 14.5 update gives y…

It’s the biggest lie of our time: “I have read the terms and conditions and privacy policy.”Read a bajillion words of legalese before hitting “agree” to use an app? Surrre.Yet I have one request for you when iOS 14.5 arrives on your iPhone and privacy pop-upalooza begins: Read them. Lucky for you, they’re short and crucial to understanding how your most personal info is used....

A Guide to Apple’s New App-Tracking Controls (ATT) in IOS 14.5 It’s the biggest lie of our time: “I have read the terms and conditions and privacy policy.”Read a bajillion words of legalese before hitting “agree” to use an app? Surrre.Yet I have one request fo…

Apple’s biggest mid cycle operating system update ever, iOS 14.5, is due to launch over the next few days, the iPhone maker has confirmed. The iOS 14.5 ugrade includes a barrage of cool new features, but the most outstanding by far is App Tracking Transparency (ATT)—and it will change your iPhone forever. ATT has ruffled many feathers across the advertising industry because it effectively spells the end of the IDFA (...

How This Apple IOS Feature Will Change Your iPhone Forever Apple’s biggest mid cycle operating system update ever, iOS 14.5, is due to launch over the next few days, the iPhone maker has confirmed. The iOS 14.5 ugrade includes a barrage of cool new feature…