Not for real

Not for real

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Journalist on creative production Mein Interesse gilt neuen Strömungen kreativer, wirtschaftlicher und technologischer Art.

Ich bin als freie Modefachjournalistin in Wien tätig, wo ich die Modeschule Hetzendorf sowie Studien in Linguistik und Public Communication absolviert habe. Dabei habe ich das Handwerk selbst gelernt und weiß, wie es hinter den Kulissen der glamourösen Modewelt aussieht. Bevor ein neuer Artikel entsteht, lese ich viel, um up to date zu sein. Der Stapel an recherchierten Artikeln ist immer höher, a

MP on skirts…💭💕Happy birthday Miuccia! 

🎥 via YT/ Charlie Rose

#MiucciaPrada #Perfect 17/05/2026

❤️ To Miuccia a skirt is like a t-shirt. She differs in different kinds with sometimes ironic names like ‚tourist-skirt‘. See and listen to her own words:


https://www.instagram.com/reel/DYKXFE4thRg/?igsh=MWN1dWdhNHF6eGo5Mg==

MP on skirts…💭💕Happy birthday Miuccia! 🎥 via YT/ Charlie Rose #MiucciaPrada #Perfect

Addio ad Adriano Goldschmied, padrino del denim e pioniere nell'innovazione e nella sostenibilità 06/04/2026

Adriano Goldschmied - Godfather of Denim - ist tot

Goldschmied wurde 1944 im italienischen Ivrea in eine wohlhabende jüdische Familie aus Triest geboren. Er erlangte als ‘The Godfather of Denim’ (Der Pate des Denims) Bekanntheit und arbeitete über 50 Jahre in der Branche. Er hat unter anderem Diesel mitgegründet und die eigenen Marken AG und Goldsign ins Leben gerufen. Zu seinen Errungenschaften zählen die Erfindung der Stonewash-Technik, das Experimentieren mit und der Einsatz von Tencel-Fasern sowie die Entwicklung von Super-Stretch-Denim. In den 90er-Jahren begann er mit der Einführung nachhaltiger Methoden.

Goldschmied arbeitete bis zuletzt an einer Reihe von Projekten. Am 5. April erlag er im Alter von 82 Jahren im italienischen Castelfranco Veneto einem Krebsleiden.

Addio ad Adriano Goldschmied, padrino del denim e pioniere nell'innovazione e nella sostenibilità E' mancato oggi, a 82 anni, a Castelfranco Veneto, Adriano Goldschmied, il padrino del denim, conosciuto ovunque per i marchi che aveva creato e per il suo...

Zara Taps John Galliano to Design Seasonal Collections 18/03/2026

Zara Taps John Galliano to Design Seasonal Collections
The star designer will ‘re-author’ items from Zara’s archives in a series of collections from September, reinforcing the Spanish retailer’s push upmarket.

Zara Taps John Galliano to Design Seasonal Collections
The star designer will ‘re-author’ items from Zara’s archives in a series of collections from September, reinforcing the Spanish retailer’s push upmarket. Zara Taps John Galliano to Design Seasonal Collections
The star designer will ‘re-author’ items from Zara’s archives in a series of collections from September, reinforcing the Spanish retailer’s push upmarket.

https://www.businessoffashion.com/articles/retail/zara-taps-john-galliano-to-design-seasonal-collections/

Zara Taps John Galliano to Design Seasonal Collections The star designer will ‘re-author’ items from Zara’s archives in a series of collections from September, reinforcing the Spanish retailer’s push upmarket.

24/12/2025

Modedesign in Wien 1945 - 1997

Séance de Travail, die erste Helmut Lang Ausstellung im Museum für Angewandte Kunst (MAK) in Wien (10.12.2025 - 03.05.26) rief mir diesen Artikel in Erinnerung. Ich schrieb ihn 1997 - ein Jahr bevor der Wiener Designer nach New York übersiedelte, wo er zum Superstar wurde. Die internationale Presse feierte ihn als Minimalisten und Intellektuellen.

Den Namen (Mode-)Zar erhielt Fred Adlmüller, der gleich nach dem 2. Weltkrieg zum Couturier der sowjetischen Oberschicht in Wien wurde. 1949 beschäftigte er schon an die 160 Mitarbeiter in seinem Salon im Palais Esterhazy - und eröffnete einen Salon in München.

Auch die vielen Helden, die in dem Artikel erwähnt wurden, waren ihrer Zeit jeweils voraus und trugen zur Weiterentwicklung von Wiens originärer Modeidentität bei.

Hier gehts zum Artikel: https://notforrealweb.com/2025/12/23/ein-zar-ein-superstar-und-viele-helden/

Foto oben: W.F. Adlmüller (Wien München Paris Bad Gastein) (Modeschöpfer), Abendkleid, 1977, Wien Museum Inv.-Nr. M 21751, CC BY 4.0, Foto: Wien Museum (https://sammlung.wienmuseum.at/objekt/1028627/)

Erschienen in Textil Zeitung 1997: Supplement zum 50. Jubiläum

Textilien mit Bakterien färben: Die Mini-Organismen wollen sich... 16/12/2025

Die Textilindustrie verwendet große Mengen an umweltbelastenden Farbstoffen. Eine Alternative sind Pigmente aus Mikroorganismen. Forschende untersuchen derzeit, wie ein Schutzmechanismus von Bakterien biologische Stofffarben in großen Mengen liefern kann.

Bakterien TTU Wien

Textilien mit Bakterien färben: Die Mini-Organismen wollen sich... Die Textilindustrie verwendet große Mengen an umweltbelastenden Farbstoffen. Eine Alternative sind Pigmente aus Mikroorganismen. Forschende untersuchen derzeit, wie ein Schutzmechanismus von...

Sacré bleu! Shein is opening its first permanent boutique this Saturday within the historic BHV Marais department store in Paris, a staple of the fashion capital for nearly 170 years.

The Nov. 1 opening coincides with La Toussaint (All Saints’ Day), a national holiday commemorating the dead. Fitting, since critics are calling Shein’s arrival the death of French savoir faire. “I came in to say goodbye to the staff,” one shopper told NPR. “The store has sold its soul to the devil.”

At least 12 brands, including Talm and Le Slip Français, have recently cut ties with BHV which also reportedly owes outstanding payments to several brands and suppliers. Culture Vintage, a vintage and upcycling label, announced Shein as the reason for their exit on Instagram, “Is it an easy choice financially? No. Is it an obvious choice? YES!”

Aime, a beauty brand, also cut ties: “We cannot turn a blind eye. By integrating Shein, BHV is sending a very negative signal to the entire sector,” wrote president Mathilde Lacombe on LinkedIn. “Our collective choices shape the future of our industry.”

BHV employees protested against their employer earlier this month and a Change.org petition seeking to block the boutique has racked up over 111K signatures so far.

In June, France passed an anti-fast fashion bill designed to make e-retailers like Shein and Temu pay for their environmental damage, literally. The new law could add up to a €10 penalty per online item by 2030, but with brick-and-mortar retail, the company seems to be testing out a loophole.

Shein is already planning to expand into five more cities in France, per Bloomberg. In a statement, executive chairman Donald Tang framed the move as a love letter to the country, “By choosing France as the place to trial physical retail, we are honoring its position as a key fashion capital and embracing its spirit of creativity and excellence.”

Sure, what else could “honor” the fashion capital like a €3 polyester crop top?

#shein #paris #france #bhv #shopping #news #fashion #style #wiwt #ootd #fashionnews #pfw #fastfashion #sheinhaul #haul #clothes #ecommerce #retail #instagood #ig #threads #reels #viral #fyp #dietprada 30/10/2025

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https://www.instagram.com/p/DQcbvTGjwOl/?igsh=MTg2ODVzb2NydnY0dA==

Sacré bleu! Shein is opening its first permanent boutique this Saturday within the historic BHV Marais department store in Paris, a staple of the fashion capital for nearly 170 years. The Nov. 1 opening coincides with La Toussaint (All Saints’ Day), a national holiday commemorating the dead. Fitting, since critics are calling Shein’s arrival the death of French savoir faire. “I came in to say goodbye to the staff,” one shopper told NPR. “The store has sold its soul to the devil.” At least 12 brands, including Talm and Le Slip Français, have recently cut ties with BHV which also reportedly owes outstanding payments to several brands and suppliers. Culture Vintage, a vintage and upcycling label, announced Shein as the reason for their exit on Instagram, “Is it an easy choice financially? No. Is it an obvious choice? YES!” Aime, a beauty brand, also cut ties: “We cannot turn a blind eye. By integrating Shein, BHV is sending a very negative signal to the entire sector,” wrote president Mathilde Lacombe on LinkedIn. “Our collective choices shape the future of our industry.” BHV employees protested against their employer earlier this month and a Change.org petition seeking to block the boutique has racked up over 111K signatures so far. In June, France passed an anti-fast fashion bill designed to make e-retailers like Shein and Temu pay for their environmental damage, literally. The new law could add up to a €10 penalty per online item by 2030, but with brick-and-mortar retail, the company seems to be testing out a loophole. Shein is already planning to expand into five more cities in France, per Bloomberg. In a statement, executive chairman Donald Tang framed the move as a love letter to the country, “By choosing France as the place to trial physical retail, we are honoring its position as a key fashion capital and embracing its spirit of creativity and excellence.” Sure, what else could “honor” the fashion capital like a €3 polyester crop top? #shein #paris #france #bhv #shopping #news #fashion #style #wiwt #ootd #fashionnews #pfw #fastfashion #sheinhaul #haul #clothes #ecommerce #retail #instagood #ig #threads #reels #viral #fyp #dietprada

28/09/2025
Photos from Not for real's post 11/09/2025

creates casts and moulds, in particular of organic elements like flowers, in steel, bronze, or concrete by making 3D scans, a high-tech mode of production and representation that severs the objects from any kind of natural order. She plays with enlargement and fragmentation, and her works come with various surface structures - they are often abject, raw, or encrusted. She then combines these moulds and casts with found textiles or industrial building elements as well as her own apparel, choosing items that are especially close to the body to add an intimate scale to the work. The industrially produced elements reference the outer skins of buildings and their systems of evacuation and climatization.
Combining the organic and the technical, Crespo’s art not only reflects on the pressure and destruction wrought on nature by post-industrial production. It is also a process of reparation in terms of fixing fractures between things that did not seem to belong together but that are constructed and reconstructed in an alternative linking prac-tice. The objects let different registers appear together, resembling a dreamlike space where things appear within

31/08/2025

Die Hersteller von kreativer KI feiern sie als etwas, das auch Laien zu Modedesignern macht. Industrietauglich ist sie erst in Teilbereichen und es sind vorwiegend Künstler und Künstlerinnen, die sie nutzen. Aber die Fortschritte sind rapide - und die Euphorie groß. In diesem Sinne auch der Titel der Ausstellung AND, OR, or NOT im Designforum Austria, die noch bis 13. September 2025 läuft. Zu sehen sind phantastische Kleider und Videos, in denen sich die Grenzen zwischen den Genres auflösen. Anspruch auf Vollständigkeit bestehe nicht, so die Kuratorin Ulrike Tschabitzer-Handler.

https://notforrealweb.com/2025/08/27/ausblick-auf-eine-ki-gesteuerte-modewelt/

Flora Miranda

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