CELUM

🍻Happy International Beer Day!🍻

On this special day, we're spotlighting a success story from one of our amazing customers: Radeberger Gruppe KG! ✨

As an FMCG company and Germany's largest brewery group with over 40 brands and 7,000 employees, Radeberger implemented the CELUM Content Supply Chain platform to streamline their multi-brand asset management across different regions and boost efficiency company-wide using one centralised system.

With CELUM, Radeberger was able to:
🏆 Save time and boost sales: complex searches now take minutes instead of hours.
🏆 Collaborate faster: central access improves team and partner efficiency.
🏆 Integrate systems seamlessly: SAP ERP integration enables smooth content sharing with retail partners.

Interested in the full story? Read more here: https://hubs.ly/Q04scL8V0

Triffst du Marketingentscheidungen in deinem Unternehmen und bist zur DMEXCO in Köln?

Dann sei beim am Vorabend der DMEXCO dabei und tausche dich mit Expert*innen aus anderen Industrieunternehmen über die Zukunft des B2B-Marketings im Zeitalter von KI-Agenten aus! 🤩

Freu dich auf spannende Impulsvorträge von Dagmar Mackett (Global Development Director bei der DRPGroup und Geschäftsführerin der DRP Germany GmbH und Michael Kräftner (Gründer und CEO von CELUM). Sie zeigen, wie KI das Industriemarketing verändert – von Unternehmenskommunikation über Events bis hin zu GEO und Agentic Commerce.

📅 Dienstag, 22. September 2026, 18:00–21:30 Uhr
📍 THE CLOUTH, Köln

🎫 CELUM verfügt über ein begrenztes Kontingent an kostenlosen VIP-Tickets für Nicht-bvik-Mitglieder. Kontaktiere [email protected] für weitere Details.

Weitere Informationen und Anmeldung hier: https://hubs.ly/Q04rYgWT0

BVIK - Die Kraft für B2B-Marketing

🚨 As of yesterday, key transparency provisions of the EU AI Act apply.

Non-compliance may result in fines of up to €15 million or 3% of a company’s total worldwide annual turnover.

But meeting the requirements is not simply a matter of adding an AI label. Organisations need to be able to demonstrate how content was created, which systems were involved, who reviewed it and how the entire process was documented.

At DMEXCO 2026, CELUM founder and CEO Michael J. Kräftner will explain what this means in practice and how brands can establish the governance needed to reduce compliance risk before it becomes a financial one.

🎤 EU AI Act – The €15 Million Threat
📅 23 September 2026, 2:55 pm CEST
📍 Tech Stage, Hall 6, Koelnmesse, Cologne

Join Michael’s Corporate Lecture to learn why human-in-the-loop approvals and an AI Content System of Record are now becoming essential safeguards for companies working with AI-generated and AI-assisted content.

👉 Find out more and add the lecture to your DMEXCO schedule:
https://hubs.ly/Q04rCqFK0

Wir sind beim , dem Vorabend-Event des bvik zur DMEXCO, dabei. Und du?

Freu dich auf zwei spannende Impulsvortäge, triff das CELUM-Team und diskutiere mit uns über die Zukunft des B2B-Marketing im Zeitalter von KI.

🗺️ 𝘈𝘨𝘦𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦: 𝘋𝘪𝘦 𝘞𝘦𝘭𝘵 𝘪𝘴𝘵 𝘯𝘪𝘤𝘩𝘵 𝘨𝘦𝘯𝘶𝘨
CELUM Impulsvortrag über die Zukunft von KI, Hyperpersonalisierung und Agentic Commerce.

🗣️ 𝘜𝘯𝘵𝘦𝘳𝘯𝘦𝘩𝘮𝘦𝘯𝘴𝘬𝘰𝘮𝘮𝘶𝘯𝘪𝘬𝘢𝘵𝘪𝘰𝘯 𝘮𝘪𝘵 𝘒𝘐: 𝘎𝘦𝘴𝘤𝘩ü𝘵𝘵𝘦𝘭𝘵, 𝘢𝘣𝘦𝘳 𝘣𝘪𝘵𝘵𝘦 𝘯𝘪𝘤𝘩𝘵 𝘨𝘦𝘳ü𝘩𝘳𝘵!
Dagmar Mackett, Global Development Director bei der DRPG und Geschäftsführerin der DRP Germany GmbH, gibt Einblicke in den Einsatz von KI in Unternehmenskommunikation, Events und Video.

📅 Dienstag, 22. September 2026 I 18:00 – 21:30 Uhr
📍 THE CLOUTH, Köln, Deutschland

CELUM verfügt über ein begrenztes Kontingent an kostenlosen VIP-Tickets für Nicht-bvik-Mitglieder. Kontaktiere [email protected] für weitere Details!

Mehr Informationen und Anmeldung hier ⬇️
https://hubs.ly/Q04qCWvK0

A very warm welcome to our July new joiners - Adna, Tanya, Polina, Albiona, and Elsa! 💙

We are thrilled to have you on board and are looking forward to working together on some exciting projects!

💡Sometimes, the biggest productivity gains come from the simplest features.

With CELUM, you can now bulk copy and paste metadata to up to 200 assets in just a few clicks.

Perfect for repetitive tagging tasks, template-based workflows, and maintaining consistent metadata across your content, this enhancement helps teams work faster today while laying the foundation for AI-ready content tomorrow.

And that's just one of several updates designed to make everyday work easier:
📩 Download entire collections, including child collections.
📂 Improved bulk version uploads for new and updated assets.
🔗 Faster assignment of referencing values for complex metadata structures.

Explore more of our offerings on our website.

⚠️ LAST CALL to join our webinar today!

Join our webinar today to hear Stephan Nöstler, CELUM's Senior Business Consultant, explain why successful AI initiatives start with structured, trustworthy and well-governed content.

He'll cover:
💠 Why structured content with metadata is essential for AI
💠 Best practices for content governance and AI readiness
💠 How to reduce manual work in content operations
💠 How CELUM supports AI-ready content operations
💠 A live Q&A to answer all your questions

💬 Online session in German
🕒 Today at 3:00 pm CEST

Don't miss out. Register now at https://hubs.ly/Q04qszph0

‼️The €15 million question for brands: are your AI content processes ready for the EU AI Act?

With certain breaches carrying fines of up to €15 million or 3% of worldwide annual turnover, brands can no longer afford unclear AI content processes, undocumented approvals or fragmented rights information.

At 2026, CELUM founder and CEO Michael Kräftner will show why the next step is not just better AI tools, but stronger AI content governance: human-in-the-loop approvals, full traceability and an AI Content System of Record that gives marketing, legal and compliance teams the control they need.

📆 23 September 2026, 2:55 pm CEST
🎤 Tech Stage, Hall 6, Koelnmesse, Cologne

Learn more: https://hubs.ly/Q04qQpKp0

Du arbeitest im B2B-Marketing und bist am Vorabend der DMEXCO in Köln? Dann solltest du den zum Thema „Die Welt ist nicht genug – B2B-Marketing im Zeitalter von KI-Agenten“ nicht verpassen.

Freu dich auf einen Abend voller Networking, Austausch und spannender Impulse von CELUM und der DRPGroup. Gemeinsam werfen sie einen Blick auf die Zukunft von KI im B2B-Marketing – von Agentic Commerce und Hyperpersonalisierung bis hin zu Unternehmenskommunikation und Events.

Warum teilnehmen?
✔️ Tausche dich mit Branchenkolleg aus Industrieunternehmen aus.
✔️ Diskutiere aktuelle Herausforderungen und Trends im B2B-Marketing.
✔️ Nimm neue Impulse und praxisnahe Ideen für dein Unternehmen mit.

📅 Dienstag, 22. September 2026, 18:00 – 21:30 Uhr
am Vorabend der DMEXCO - Digital Marketing Expo & Conference

📍 THE CLOUTH
Niehler Str. 104, 50733 Köln, Deutschland

CELUM verfügt über ein begrenztes Kontingent an kostenlosen VIP-Tickets für Nicht-bvik-Mitglieder. Kontaktiere [email protected] für weitere Details.

Mehr Informationen und Anmeldung hier:
https://hubs.ly/Q04qsxfz0

Less Manual Work. Better Metadata. More AI Readiness.

These are exactly the goals we set out to achieve with CELUM Content 26.7.

With this release, we're making it more efficient than ever for teams to work and manage content:
✨ Better asset findability
✨ Less manual tagging and metadata maintenance
✨ Simplified administration
✨ Stronger support for compliance and accessibility requirements, including the EU AI Act

All of this helps ensure your content is easier to manage today and is ready for the future of AI-powered and agentic experiences tomorrow.

📃Want the full technical details? Head to the CELUM Community page through our website for a detailed explanation of everything that has been released!