More Onion

BIG LEGAL UPDATE: The Data (Use and Access) Act has just been passed, bringing big changes for how charities can contact supporters.

Charities now have more options for how they wish to collect and manage contact consent.

Should you switch to ‘soft opt-in’? Get our free report now on what these changes mean for you and the options now available for charities when collecting supporter data (including opt-in form examples). Download it from the Linktree link in our bio.

Need some to start the week? Listen to our supporter journey expert Claire Donner on Fundraising Everywhere's episode.

Want to build engaging and long-lasting supporter relationships from day one? You won't want to miss this. It was even Fundraising Everywhere’s most listened to episode last year.

Listen to it now >> https://spoti.fi/4fnYGk8

Happy New Year! Our Mobilisation Experts are sharing some of the charity communications which stuck with them in 2024, to inspire your campaigns this year. 💜

Praxis, for Migrants and Refugees - Valuable tools:

"When it comes to changing hearts and minds, everyday conversations can have the biggest impact. But many of us don’t feel equipped to tackle tricky conversations for fear of escalation, and instead say nothing.

I really like this step by step guide from on turning challenging conversations about migration into impactful discussions that really matter.

Free resources building skills and knowledge are a great way to take supporters from a place of wanting to help, to feeling fully empowered to influence discussions in their daily lives."
- Claire

Could you create a useful guide like this for new supporters to download in exchange for their contact details, or as a thank you for donating?

Image description: Text reads: are you ready to change minds on migration? Over an image of a busy protest with people filling a street, holding banners. Logo reads Praxis, for migrants and refugees.

As the year comes to a close, our Mobilisation Experts are sharing some of the charity communications which stuck with them this year.

- Superb storytelling:
“I got my first volunteer role in a Sense charity shop as a teenager and ever since, the challenges deafblind people face have stayed on my mind.

I recently received a donation appeal explaining how deafblind children can experience music. Not only was it incredibly heartwarming, it gave a brilliant insight into an experience most of us would struggle to understand.

The masterful storytelling makes you feel like you’re right there in the room with three-year-old Arthur, his mum Samatha and his support worker Nicky, creating precious Christmas memories.”
- Charlotte

Image description. Three-year-old Arthur lays on his back wearing a red Christmas jumper facing items a person is holding up. A hand is holding a sound making instrument and lights above him. Headline reads: how we use music to support children who are deafblind. The Sense logo is shown.

2024 is almost over, and what a year it’s been! As always, charities across the UK have been doing incredible work to make the world a better place in so many different ways.

When we’re working on our own charitable goals, it can be tricky to find time to check out what our fellow campaigners are working on.

As a little gift to you, our mobilisation experts have each shared a campaign action or communication that really stuck with them this year. We’ll be sharing these into the new year.

The Dad Shift - Best stunt - chosen by Ed
One September morning, Londoners noticed something different on their usual commute. Across the capital, bronze statues of famous male figures that once blended in with their surroundings now sported colourful slings holding life size baby dolls.

The stunt was the work of campaign group , highlighting their call for better parental leave rights in the UK.

News homepages and social media feeds alike were full of the photos of the statues, showing how a simple action can be extremely effective in drawing national attention to your call for change.

Image description: Statue of Gene Kelly in Leicester Square with a yellow sling added with a toy baby wrapped inside it. A man takes a photo. Headline from The Guardian newspaper reads: Campaigners tie baby slings to statues in call for better paternity leave.

2024 is almost over, and what a year it’s been! As always, charities across the UK have been doing incredible work to make the world a better place in so many different ways.

Between now and into the new year, our mobilisation experts will share a campaign action or communication that really stuck with them this year. We hope they inspire your own campaigns in 2025...

Christmas cuteness from Cats Protection
"I don’t know about you but the thought of opening my advent calendar every morning to an adorable fluffy kitten is enough to make my heart melt!

Since that would be impractical, and irresponsible, Cats Protection have done the next best thing and are sending their supporters a rescue story about cats in their care for 25 days leading up to Christmas.

The tales (pun intended) are equal parts heartwarming and heartbreaking, and an important reminder that animal rescue is not all cute animals and cuddles and why they need supporters’ ongoing donations."

- chosen by Dani.

Image description: 25 cats of Christmas. Two black kittens being held by a person wearing blue gloves. A button reads Icy and Chilly, the name of the cats. Dark blue background with the Cats Protection logo and snowflake shapes.

Fundraising asks tapping into real-word events like emergencies or breaking news will always outperform year-round content. They’ll feel urgent and more relevant to your supporters’ lives.

That’s why it’s so important to have a rapid response plan in place, so you’re ready to launch your ads, emails and donation pages when an opportunity arises. Our new guide takes you through the key steps of doing just that.

Download our FREE rapid response fundraising report now to help attract more donors >> https://act.more-onion.com/rapid-response-fundraising-report?utm_medium=facebook&utm_content=11124

You won't want to miss the free checklists included to help you prepare and launch your emergency response. https://act.more-onion.com/rapid-response-fundraising-report?utm_medium=facebook&utm_content=11124

Share link image description: free report. Rapid response fundraising. Alarm clock on an orange background with pictures of money around it. More Onion logo is in the corner.

Free report: rapid response fundraising Learn how to move fast, meet supporters where they are and solicit donations when people are most moved to give.

Want to build engaging and long-lasting supporter relationships from day one?

Then don't miss our supporter journey expert Claire Donner on Fundraising Everywhere's new episode.

Want to dive deeper into supporter journeys? Catch Claire at the Individual Giving Conference online on October 17th. (There’s an exclusive 50% discount code in the podcast description.)

https://www.facebook.com/reel/1829730144217474

New #podcast ep! 🎙 Master the art of supporter welcome journeys 🗺️ Ever wondered how to keep your supporters engaged from day one? In this episode of the Fundraising Everywhere Podcast, Simon Scriver sits down with Claire Donner, Mobilisation Expert and Director of More Onion, to uncover the secrets of creating impactful welcome journeys for nonprofits. Claire shares actionable strategies to improve donor retention, even with limited resources or data challenges, and offers tips on breaking down internal silos to create a seamless experience. 🎧 Listen to the full ep with the 🔗 in our profile Want to dive deeper? Catch Claire at the Individual Giving Conference on October 17th! And don’t forget—there’s an exclusive 50% discount code in the podcast description. Big thanks to @JustGiving for helping make the FE Podcast possible 💜 #FundraisingTips #WelcomeJourneys #DonorEngagement #CharityPodcast #NonprofitSupport #IndividualGiving

This simple question secured one of the best performing email welcome journeys we’ve ever seen. 🐈🐶

What question could you ask your supporters to kickstart an email journey tailored to their interests?

Want to know more about tailoring your supporter journeys? Check out our work with on their lottery welcome journey >> https://www.more-onion.com/case-studies/shelter-lottery-player-welcome-journey/?utm_source=facebook&utm_term=catsvsdogs

Do you want to increase supporter engagement? Our expertly designed training sessions give you the tools to do exactly that.

Whether you need to win campaigns, raise funds, or build a community, delivering great quality supporter communications is a key step towards achieving your charity goals.

Book now >> https://act.more-onion.com/node/391?utm_source=facebook&utm_content=nl1&utm_medium=post

Designed by our mobilisation experts, our training sessions are fully interactive, with a mixture of taught theory and practical hands-on exercises. They’re designed to give you the tools and know-how to plan out your supporter journeys, and fill them with compelling content.

The trainings are delivered via Zoom, so you can join us wherever you are. A full day in front of a screen can be a bit much, so each workshop is split into two halves across two mornings.

Here are some more details:

Supporter Journeys Training

Date: Part 1 Wednesday 9, Part 2 Thursday 10 October 2024

Time: 09:30-13.00 (BST)

Digital Copywriting Training

Date: Part 1 Wednesday 23, Part 2 Thursday 24 October 2024

Time: 09:30-13.00 (BST)

Message us if you have any questions about these sessions. We hope to see you there :)

Free webinar: Learn how to maximise your impact this election year with our free webinar, designed specifically for not-for-profit campaigners.

Book your space now >> https://act.more-onion.com/free-webinar-5-ways-boost-your-impact-election-year?utm_source=mo&utm_medium=facebook

If you’re planning your election campaigns now, you won’t want to miss this webinar next Wednesday.

Learn how to grow your supporter list, collaborate with like-minded organisations, engage your community, and build lasting relationships with future MPs that can benefit your campaigns for years to come.

Book your space now and learn how to boost your impact.