friendlyfire.at

Real Gugelhupf, Digital Innovation: Blending Tradition and Technology in Vienna
At our Vienna office, nothing beats enjoying a real Gugelhupf at one of the many nearby coffee houses. But when it comes to products, we’re all about going digital. While we savor tradition, almost every product today is digitally designed, built, and based on a data model.
We push this further by creating detailed digital twins of your products—opening a new world of possibilities for Marketing and Sales. Whether it’s virtual showrooms, interactive experiences, high-fidelity print renderings, or VR assets, the potential is limitless. Your digital twin becomes the cornerstone for all your digital content needs.
Elevate your marketing and sales with state-of-the-art digital assets, all from a single source. Ready to bring your products into the digital age? Start with a free project evaluation today!

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GET VIRTUAL FOR REAL! We believe in the power of visualization to tell compelling stories and deliver engaging customer experiences. Whether you need stunning virtual product presentations, advanced real-time product configurators or state-of-the-art virtual production, we are here to bring your vision to life with our hyperrealistic 3D visualizations. Join us in redefining the future and experience the next level of digital engagement. ➡️ links in bio #DigitalInnovation #3DExperience #realtime #userexperience #Interactiveexperience #interactive #digitaltwin #digitalproducts #digitalcontent #innovation #digitalization #virtualproducts #industry4.0 #visualcontentcreation #productdigitization #contentecreation #fastercontent #streaming #VR #AR #customerengagement #brandstories #friendlyfireproductions #friendlyfirecontentcreation #friendlyfirerealtime #configurator #3Dconfigurator #virtualproduction #virtualworlds @klausfekesa

🚀 We’re thrilled to announce the launch of our latest Real-Time 3D Configurator 🚀 Developed for and in close collaboration with @schock, a leading manufacturer of quartz composite sinks and faucets. 
This highly interactive, photorealistic visualization tool sets a new standard in the industry. Leveraging the power of the Unreal Engine - renowned in gaming and film - the configurator generates stunning, real-time 3D imagery, allowing users to explore SCHOCK’s entire product range in various kitchen environments. Whether it’s a luxurious family kitchen, a compact space, or a rustic design, customers and retailers can easily visualize SCHOCK’s sinks, faucets, and worktops in unparalleled detail.
 With six camera angles, customers can view their selected sinks and faucets in real time. Dynamic, thoughtfully integrated details—such as rotating elements and realistic lighting eTects—create a visually immersive experience. Our goal was to get as close to reality as possible, while playfully aligning with the brand’s unique visual language.

The B2C version, available on the SCHOCK website, allows both customers and retailers to explore the full product range interactively and intuitively.
 The SCHOCK admin version streamlines content creation, generating near- photorealistic images in minutes, greatly increasing flexibility for media and marketing needs. 🚀Experience it for yourself: www.schock.de. 
This project was developed in close partnership with Cyledge, Protobyte GmbH and @_monkeyway 
Kitchens designed with love in collaboration with @susannestemmer 
🏁Learn more about our real-time 3D configurators
or contact our team for a free consultation ➡️ link in Bio #DigitalInnovation #3DExperience #realtime #userexperience #Interactiveexperience #interactive #digitaltwin #digitalproducts #digitalcontent #innovation #digitalization #virtualproducts #VisualContentCreation #brandconsistency #marketingefficiency #productdigitization #contentecreation #fastercontent #streaming #VR #AR #customerengagement #brandstories #friendlyfireproductions #friendlyfirecontentcreation #friendlyfirerealtime @klausfekesa

We are looking for an Unreal Engine Developer to expand our Vienna based team. You will work hybrid together with our in-house artists and developers to create content and applications for local and global brands, mainly using Unreal Engine. If you have experience developing real-time 3D applications in Unreal Engine, expert plug-in writing skills and solid understanding of C/C++ please submit your resume to [email protected]

For details see link in bio.

Join us tomorrow .vienna where Roman (Co-founder and CG Supervisor) and Georg (Technical Director) will give insights into our realtime workflow using Unreal Engine as the core tool. Talk starts at 12:00 at the University of Applied Arts Vienna. See you there!