Antimatter

UX/UI redesign for Wiener Linien ticket machines.
Designed for accessibility and intuitive use for all user groups. More to follow soon!

Antimatter recently developed an extensive UX/UI project for Wiener Linien, Vienna’s public transport authority. This project will be publicly unveiled in the near future - we’ll be happy to show you more!

Earlier this year, we had from over at our studio, who came all the way from Barcelona and left this marvel with us! See you guys soon!

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Before we overhaul our website www.antimatter.eu, please do check out the home of Antimatter as it has been for the past 3 years!
We are thrilled about exciting news to be presented very soon. We will also be removing some of the projects Antimatter founder Heinrich Lentz contributed to while employed at Peschke , which Peschke have been generous enough to allow us to host on our website. Big thanks go out to Matthias Peschke and Alexander Peschke and their entire team!

Antimatter - physical / digital product design Antimatter is a physical / digital product design agency in Vienna, Austria. We help companies realize the full potential of their products.

We are product designers, and we design a lot of technical products. A question we frequently hear from new clients is - "Why do we need both product design and product engineering for successful product development?"

This article talks about how designers and engineers work together to create product solutions that work and delight.

See more posts like this in the Antimatter Lab on our website antimatter.eu/lab

A Challenge for European Outdoors/Winter Sports Brands:
Since the 90s, snowboarding, freestyle skiing and freeriding have had a tremendous cultural impact. A generation that grew up with action sports and now in their 30s and 40s is looking to equip their children and themselves for less extreme ventures.

They expect style and a certain youthful “sexiness” as a matter of course. American (and Scandinavian) brands have long understood this, offering stylish goods for the mainstream outdoors, winter sports and mountaineering markets. Take The North Face as an example.

These new mainstream consumers are not willing to compromise on “sexiness” even for regular outdoors products - but are often not able to find this with traditional Central European quality manufacturers, and are forced to look elsewhere. At the same time, the cohort too old to be impressed by the advent of action sports back in the 90s is slowly fading out of the consumer demographic.
As far as design goes, many European quality brands will need to step up their game.

See the full post in the Antimatter Lab at https://antimatter.eu/products-for-a-new-outdoors-clientele
Photo by Austrian National Library on Unsplash

Design for a new outdoors clientele | Antimatter A Challenge for European Outdoors/Winter Sports Brands Since the 90s, snowboarding, freestyle skiing and freeriding have had a tremendous cultural impact. A generation that grew up with action sports and now in their 30s and 40s is looking to equip their children and themselves for less extreme vent...

This year’s ISPO Sports Fair took place online. Here's what we saw:
- big innovations come from small companies and start-ups
- sensors and IoT are taking over the sports sector
- traditional European quality brands need to step up their game

https://antimatter.eu/takeaways-from-ispo-2021

Our Takeaways from ISPO 2021 | Antimatter ISPO 2021 Takeaways – Winter & Outdoor Sporting Goods This year’s ISPO Sports Fair took place online in the first week of February – and we dove right in. These are our observations: Big innovations come from small companies and start-ups Sensors and IoT are taking over the sports sector Tradi...

Most companies are astutely aware of their products’ core user groups. But sometimes, interests shift over time... Read part 2 of our series on user testing!

https://antimatter.eu/user-testing-2-how-well-do-you-know-your-users

User Testing - 2: Know your users! | Antimatter User groups are constantly evolving. This is the second post of a series of four. See the introductory post here! Most companies are astutely aware of their products’ core user groups. But sometimes, these user groups shift over time – and development or marketing teams may become disconnected f...

User testing as an effective tool for product development and evaluation. In this 4-post series, we share our views on how to take strong decisions based on user insights!

User Testing - 1: An Introduction | Antimatter User testing for disruptive products User testing is an incredibly valuable tool to assess and insure solid UX, and a fundamentally necessary step in any product development process - especially so for digital products like apps, interfaces or HMIs. When done correctly, it can bring about innovation...

When antimatter meets substance,
they combine into pure energy.

Antimatter - physical / digital product design Antimatter is a physical / digital product design agency in Vienna, Austria. We help companies realize the full potential of their products.