Way Up North
Way Up North, or WUN, started in Stockholm, Sweden back in 2015. Europe’s Wedding Photography Conference
08/10/2026
Lights out tomorrow at midday (CEST). Our website goes dark until Monday, so if a spring 2027 ticket is still on your list, grab it before then. Link in bio.
Then it’s showtime.
07/10/2026
Heads up: our website goes dark from midday Friday 9 October until midday Monday 12 October (CEST).
We’re swinging for the fences with something new, and that means taking the site down for a couple of days to get it right. Nothing’s broken. We’re just busy.
Spring 2027 ticket sales pause while we’re away, so if you’ve been meaning to grab yours, do it before Friday. Link in bio.
05/10/2026
Your video editor can’t read your mind. But they can learn your style. 🎬
The pacing you love. The moments you keep. The space you give a story to breathe. These choices are what make a wedding film feel like yours.
Sharing them takes time, especially in the first few projects. But every clear brief and thoughtful piece of feedback helps your editing team understand your vision, and carry that understanding into the next film.
At Wanderlust Videos, we believe that’s how a strong editing partnership grows: through communication, consistency and trust.
Swipe through for a few reminders, then read “Your Video Editor Can’t Read Your Mind” on Way Up North website. Link in the bio 🔗
What’s one detail you always include in your editing brief?
05/10/2026
Valencia is nearly ready, which means we’re close to the fun moment where we push the boat into the water and hope it floats.
The spring show is being built at the same time, and that boat already looks solid. One at a time though.
Then there’s a third boat. It sets sail the week everyone lands in Valencia, and it’s going to bring a lot of you closer. We’re still not telling you what it is.
What we will do is ask you something.
Do you have an online group that works like a local Way Up North? WhatsApp, Telegram, Signal, whatever you use. A few people in your city or country who found each other through Way Up North and kept talking ever since. Your own language or English, doesn’t matter. Five people or fifty, doesn’t matter either.
If that’s you, send us a DM. You’ll get an early look at the new boat before anyone else.
3,000 frames from Saturday. Where do you even start?
Govinda Rumi's been on the WUN stage twice, and if you caught him in Cannes or Florence you'll remember his whole thing: this job should stay fun. Hard to stay in love with it at 1am, arrow key in hand, squinting at somebody's eyelids and throwing colour labels at a grid.
Narrative groups the day into scenes, ranks every burst by sharpness, and flags the blinks and the soft focus before you ever get to them. You choose the story. It handles the squinting.
Your instinct. Backed by AI.
More time for people like you and Govinda to go find the joy. Less time grinding through a cull.
Try Narrative free, no credit card needed →
https://account.narrative.so/get-started/select?utm_source=wayupnorth&utm_medium=newsletter&utm_campaign=wedding-culling
30/09/2026
We didn’t market it, tell anyone about it, wave a big loud flag about it: we just did it. Canon Europe Pro agreed to the wild pitch months ago and next thing we knew, we were in Portalegre. 10 guests, 4 couples, one day, all the Canon gear you could dream of, shared meals, drinks, and no expectations.
Community is built brick by brick. In that part of Portugal, they build it out of voices.
It’s called cante. Thirty-odd people singing together, no instruments, no soloist out front. One voice starts on its own, a second answers above it, then the rest come in underneath until the whole thing is standing. Field workers and miners sang it through the long days and carried it into the taverns after dark. You can’t do it alone, and nobody in it is the star. UNESCO put it on the world heritage list in 2014, which is a strange thing to do to a group of people singing in a bar, but they were right to.
Some of our bricks we lay ourselves with a clear vision, and plenty of them come from you telling us what you need or where we can improve. What you’ve been telling us is that you want more intimate gatherings in real life, in the same place, where the core of it all is creating. A day of creating with nothing expected at the end of it.
Portalegre was the first voice. Quiet, on its own, nobody watching. The rest comes in underneath.
We’ll do more events like this. Stay close to WUN and you’ll see what’s next. Which is the funny part, because we don’t scream for attention. Neither does cante. No microphones, no soloist, nobody shouting over anybody else. That’s the only reason it works.
We’ve been on this slow train since 2015. It’s never once been in a hurry. It isn’t stopping here either.
French photographer Gauthier Le Guen photographs weddings the way most people photograph memories they don't want to forget. Full of feeling, low on fuss, and always with an eye for the quiet moments everyone else missed.
In his Q&A with MPB, he talks about his approach to wedding photography, the kit he relies on and how he thinks about the work.
MPB makes it simple to buy, sell and trade used camera gear. Every item is checked by specialists and individually photographed, with insured delivery, a 12-month warranty and 14-day returns.
Whether you’re moving on unused kit, funding your next upgrade or looking for what comes next, MPB can help you change gear with confidence.
Head to MPB via the link in the first comment to discover more from the wider photography community.
27/09/2026
At the start of the year we set out to run more small gatherings. Community in feel, something to sit next to the big spring and fall shows. There have been a few already. This week it’s Portugal.
Canon Europe Pro got behind it straight away. They believe the same thing we do, that good things happen when you get people in the same place.
A one day content crash at Quinta do Carril in Portalegre. Four couples, with Commercial & Wedding Photographer | Vienna Austria Zurich Italy and Fabio Mirulla leading the group.
Here’s the part we’ve never tried before. No application, no marketing, no screaming from the internet rooftops for attention. Just an idea passed around in messages and built behind the scenes over a few months until it was real. The ten photographers coming were invited privately, one at a time, and none of them knew a thing about it until the invitation arrived. That list could have been a hundred times longer, and we mean that. Picking ten out of a community this size was the hardest part of the whole thing.
It starts Tuesday with a two and a half hour drive out of Lisbon, all ten of them in together, and from there it’s a farm, four couples, and meals at the same table every night. Part workshop, part road trip.
The content day is September 30th, so couples, Canon and Portugal are about to take over the feed.
There will be more of these. One is nearly ready to announce for November, and that one you’ll be able to put your hand up for.
We’ll keep making them happen, big and small. Gathering this community is the spark that lit Way Up North over a decade ago, and it’s still what keeps the fire going.
25/09/2026
Nobody sits down at a serious restaurant and gets the whole meal at once, dumped on one plate in identical squares. There's an order to it, worked out by people who care more than is healthy. An amuse-bouche first, one bite, on the house, telling you what kind of night you're in for. Then something sharp. Then the fish. A sorbet to wipe the slate clean. The big plate, the one they'll talk about in the car on the way home. Petits fours at the end that nobody has room for and everybody eats.
You already think like this. You know which frame opens a gallery, which one has to stop a thumb dead, which quiet one needs to sit beside the loud one or neither of them works. Then you deliver, and the whole thing lands as a wall of equal rectangles in the order the camera happened to fire.
Pic-Time just handed you the plating.
Gallery Grids. Seven of them, four brand new. Sliders for size and spacing. Drag and drop that happens live, so you move one frame and watch what it does to everything around it. Mobile has its own controls, so the phone version is a decision rather than whatever fell out. Highlights scenes get their own grids. Seven loading animations, if you'd rather the photographs arrived than appeared.
Free and Beginner get the basic grids with editing and mobile controls. Professional and Advanced get the lot.
Congratulations to the Pic-Time team. Handing people control over scale and rhythm without the whole thing collapsing into a mess is much harder than it looks.
Photographers: open a gallery you've already sent, make one frame twice the size of everything around it, and see what happens.
Full details:
Photo Gallery Grids for Photographers | Pic-Time Explore Pic-Time’s new photo gallery layouts, with drag-and-drop editing, loading animations and separate mobile customization for more creative control.
22/09/2026
Day 1 in València finishes and we're going for a walk.
Imagen are taking us out into the heart of Valencia with Orly Morgenstern leading the way. Two hours, golden hour, ends at a bar. Bring a camera, bring your phone, bring neither.
Here's the fun part: two of you won't be shooting it. You'll be in it. Put your name in when you sign up, on your own or as a couple.
Free for València ticket holders, and it's a small group. Learn more and sign-up here:
Imagen Photo Walk Through El Carmen - Way Up North A guided photo walk through El Carmen at golden hour with Orly Morgenstern, straight after Day 1 in Valencia. Forty places, and two of you get photographed.
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