All Bout Marketing

🧐 4 TIPS
FOR MARKETING ANALYTICS

01
utilise the right metrics

> Reach & Engagement > Number of conversions > Conversion rate by channel > Cost per sale/acquisition > Return on investment

02
establish a monitoring schedule

Implement a monitoring tool > Set up notifications > Create the reports > Analyze, test, and optimize

03
storytelling with data

Find the story within the data > Consider your audience.
Determine what data matters > Analyze data and find insights > Identify the most effective data visualizations > Structure your story

О4
mid-process evaluation

Constantly track your conversion rate & other key metrics to see how strong your content is.

🧑‍🍳 8 CONTENT IDEAS FOR YOUR RESTAURANT

01 _ show your restaurant signature menu
02 _ quotes related to food & beverages
03 _ share a photo of your customers enjoying your food
04 _ share some relevant news and updates
05 _ put your restaurant merchandise for sale
06 _ menu recommendation from your staff
07 _ show off your customer review
08 _ greeting post (birthday post, public holidays)

🧑‍🎨 5 common graphic design mistakes to avoid

01 - using too many fonts
02 - hard to read text
03 - bad color palette choice
04 - incorrect use of spacing
05 - failing to align elements

🎄 Wishing you a year loaded with happiness.

📈 Your marketing strategy should include:

__01_ Company vision and objectives
__02_ Target audience and personas
__03_ Positioning within the marketplace
__04_ Multi-channel activity plan (website, social media, PPC etc.)
__05_ Timeline for implementation

❓ 10 Client Questions Digital Marketing Agencies Should Know How to Answer

_01_ What experience do you have working with businesses in my industry?
_02_ What tools do you use to optimize marketing campaigns?
_03_ What metrics will you report on and how?
_04_ How do you optimize your paid search campaigns?
_05_ How long will it take to see results?
_06_ Do you have in-depth experience with content marketing?
_07_ On which social media platforms should my business have a presence?
_08_ How often will we communicate and how?
_09_ How do your different departments collaborate? Do you have specialists in each area?
_10_ Let’s see your proposal.