PIK Digital

What happens when a brand name gets passed from generation to generation?

It becomes part of the language; it no longer belongs to advertising.
It belongs to people.

Ne i themi… Glina! 💧

Even Gen Z calls sparkling water… Glina!

For the second chapter of our campaign with , we stepped into the world of the new generation, where inside jokes, games, and everyday moments become culture of their own.

The goal was simple, turn the brand name into social currency. 🫧

Creative Direction:
Visual and Art Direction:
Copywriting:
Coordination:
Production: .al .limani

Po ti, si i thoje kur ishe i vogël?

When people in Albania ask for sparkling water, chances are they don’t say “ujë me gaz”.
They say “Glina”.

That insight became the heart of our latest campaign for Ujë Glina, a nostalgic, emotionally-driven story built around memory, identity, and the unmistakable “fshhh” sound that instantly brings a smile.

Today, we’re unveiling the first chapter.
But this is only the beginning. 💧

Brought to life through the 360° creative direction of , the visual world crafted by and , the storytelling by , and the coordination of .

With an extra emotional touch through the original music composition by our CEO, .

35 years in business isn’t common.

We are proud to have had the opportunity to contribute to the 35th Anniversary Event of BBI Group Albania.

From the creative and organizational concept, to full event ex*****on, scenography, branding, artistic curation, and show flow, our team made it all possible. A special night, commemorating the legacy of a company that is to the Albanian entrepreneurial landscape, almost synonymous with businessmaking.

Nostalgia, ambition, love, and care were the emotions that filled each moment of BBI’s special day. And they were all executed with attention to detail, responsibility, and professionalism by P*K.

We wear fun, mismatched socks to represent the extra chromosome that people with down syndrome have. 🌈 🧦 Happy World Down Syndrome Day!

3, 2, 1… 🍾
What a year it’s been. Here’s to an even brighter 2026 🥂

May your holidays be full of warmth and cheer. Merry Christmas from all of us!🎄❤️

What starts online, ends in reality.

For us, the digital world is more than just code and pixels; it’s where we live, create, and connect. But for 41% of Albanian women, this space has become a landscape of fragmentation and fear.

Partnering with for the “16 Days of Activism” was a responsibility. We wanted to visualize the moment online abuse steps out of the screen and into our physical reality. As a team where women’s voices drive our creativity every day, this cause was deeply personal.

Let’s make sure the reality we’re building is safe for everyone.
No excuse for online abuse.

Every great launch starts with a familiar feeling.

approached us with an exciting vision: help their new pasta brand step beyond the grocery aisle and into everyday moments, while carrying forward the trust and heritage that made Mielli Ola a staple in Albanian homes.

We built a launch that moves from attention to desire, from curiosity to connection; turning everyday meals into moments that last longer than the plate.

Sometimes, love is this simple.
Choosing the best for those we care about.

Pasta OLA, the taste that brings us together. 🍝

You’ve seen the teaser 👀
Still guessing? Keep your eyes peeled.