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From storyboard to cinema screen.

Our co-Director, Uros, takes us behind VOX’s “Fall in Love with Film”, explaining the storyline and meaning of the campaign, brought to life with an original Hans Zimmer score.

What you see vs. what it takes to make it.

✨ Exciting news! ✨
 
Create Production now has its very own Casting Website 🎬
No middlemen, no agency fees, just direct access to real, paid opportunities in film, TV, commercials, and branded content across the UAE and beyond.
 
✅ Interested in acting or modeling?
✅ Want to get discovered for upcoming shoots?
✅ Prefer a direct, transparent way to apply?
 
We’ve made it easy, register your profile once and stay in the loop with every new project.
Let’s create something great together 💫
 
🔗 Sign up here: https://casting42.com/en/Create-Production/905af39cccb/create-production-casting-website-1763469045…

We can’t wait to see your face on set 👀

From recce to final edit, we had under three weeks to bring the all-new Volkswagen Jetta and Passat teaser and reveal films to life. This was one of those shoots that reminds us why we love what we do. Here’s a glimpse behind the scenes of how it all came together.

This Halloween, our team took “trick or treat” a little too literally. Some chocolates were sweet, some were… suspicious. Let’s just say, not every wrapper led to a happy ending.

Step behind the scenes of our campaign shoot for Dubai Holding Retail Brand Launch 🎬

In partnership with Havas, we brought to life the vision for Dubai Holding’s new retail brand, capturing its scale, ambition, and diverse portfolio of malls, destinations, and pavilions.

Over 4 days of shooting across multiple locations in Dubai, with top-notch talents (and one VIP – Very Important Pup – Bentley 🐾), we worked hand-in-hand with a stellar crew to create impactful visuals for social media, PR events, website, and OOH, showcasing the full scope of this exciting launch.

🎥 Directed by Damiano Fieramosca
🎥 Director of Photography Liudmila Shamraeva

Crew:
Producer – Alia Abouraya
1st AD – Remy Haddad
2nd AD – Uros Arsenijevic
DOP – Liudmila Shamraeva
Photographer – Oscar Coloma
Trinity Operator – Atef Amiri
1st AC – Zaven Barsoumain
2nd AC – Sabrine El Barsi
VTO – Daniyal Saleem
DIT – Satish Narayanan
Gaffer – Raymond Aboudiwan
Best Boy – Jerome Ajoury
Drone Operator – Ghadir Shaar
Drone Operator – Robert Tatoy
Drone Operator – Abdennour Aktouf
Props Master – Muhammed Shareef
Wardrobe Stylist – Ellaida Dzavadova
Wardrobe Assistant – Cathlyn Abuedo
HMUA – Baltazar Mago
HMU Assistant – Paulo Ilagan
Production Coordinator – Malika Kurganbaeva
Production Coordinator – Kazandra Valencia
Production Assistant – Nikhil Asnani

Built on the simple truth that love doesn’t always make sense, the films capture those irrational yet passionate choices we make every day.

Director Camron Gold and DOP Mason K Prendergast brought that vision to life in five distinct hero stories, each grounded in relatable, slice-of-life moments.

Senior Producer: Jack Wilkinson
Production Manager: Georges Khalaf
Production Coordinator: Kasandra Valencia
Direction: Camron Gold
1st AD: Ryan Domigpe
2nd AD: Matt Sheel
Photographer: Ziga Mihelcic
DOP: Mason K
Focus puller: Roland Abu Diwan
2nd AC: Ahmed Issa
2nd Unit DOP: Jad Saabi
2nd Unit 1st AC: Zaven Barsoumian
2nd Unit 2nd AC: Rawan
DIT: Charbel. Zoghbi
Sound Recordist: Ed Sheffield
Gaffer: Roland Baghdady
Best Boy: Eddy Maroun
Key Grip: Bojan Tumin
BP Grip: Petar Dordevic
Art Director: Maria Villegas
Props Master: Ilya Zykov
HMU: Vivian Lu
Wardrobe Stylist: Rami Hajj
Veil Artist: Amal Essa
Location Manager: Naser Noman, Sherie Mangaser
Precision Driver: Imran

An SD card for every angle… and a tear for every gigabyte.

⭐️: .saqer .cabanesjr
🎥:

Special shout-out to and for the inspiration 🤓

’tOvershoot

Volkswagen Middle East awarded us the opportunity to execute one of their biggest campaigns for 2025 promoting the new lineup of SUV models: Teramont, Touareg, Tiguan, and T-Roc.
Shot over five days across key locations in the UAE, with a production crew of roughly 50 people, this project was a celebration of passion, dedication, and the little moments that make a big impact.



Credits:
Senior Producer: Jack Wilkinson
Production Manager: Georges Khalaf
Production Coordinator: Kasandra Valencia
Direction: Camron Gold
1st AD: Ryan Domigpe
2nd AD: Matt Sheel
Photographer: Ziga Mihelcic
DOP: Mason K
Focus puller: Roland Abu Diwan
2nd AC: Ahmed Issa
2nd Unit DOP: Jad Saabi
2nd Unit 1st AC: Zaven Barsoumian
2nd Unit 2nd AC: Rawan
DIT: Charbel. Zoghbi
Sound Recordist: Ed Sheffield
Gaffer: Roland Baghdady
Best Boy: Eddy Maroun
Key Grip: Bojan Tumin
BP Grip: Petar Dordevic
Art Director: Maria Villegas
Props Master: Ilya Zykov
HMU: Vivian Lu
Wardrobe Stylist: Rami Hajj
Veil Artist: Amal Essa
Location Manager: Naser Noman, Sherie Mangaser
Precision Driver: Imran

Pressure? We thrive on it. Get a taste of the Italian Percepire L’arte or the art of making it all happen.

Watch Episode 7 of hashtag on YouTube.