Haystack MENA

Haystack MENA

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We are an international sensory and neuro research agency, using science-based methods to dive deepe We’re perfectly complementary.

haystack international is a major international player in science-based sensory and market research. Innovative methods and pioneering techniques to dive deeper into products, sensory, shopper, branding and immersion. Haystack turns products and brands into stellar experiences. With reality-driven and science-based sensory & marketing research, we reveal what customers really want. We turn insight

Photos 17/07/2015

Eid Mubarak! May these days be full of peace and happiness for you and your loved ones!

16/07/2015

Eid Mubarak! :)
Tell us your plans for this Eid vacation...
Like if you are staying home and comment if you are going away.

Photos 16/07/2015

Sour is in! Sweet and Salt is out!
What is your preference?

Photos 14/07/2015

Tired of unpronounceable ingredients and emboldened by healthy food avengers, consumer and companies that market to them are taking a less-is-more approach when it comes to store bought foods.

Photos 12/07/2015

Homegrown and local food is on the rise vs. imported food. What is your preference and why?

Photos 09/07/2015

Fast food today is moving towards becoming healthy food. What are your thoughts on that? Share your experience with us.

Can brain waves predict a movie’s success better than surveys? 05/07/2015

Can brain waves predict a movie’s success better than surveys?

A better way to predict the commercial success of movies rather than conducting surveys among cinema-goers has been revealed with a new study in consumer neuroscience, conducted by researchers from Rotterdam School of Management, Erasmus University (RSM). The study finds that electrical activity in the brain, measured via electroencephalography (EEG), may be a more accurate way to predict box office success

Can brain waves predict a movie’s success better than surveys? A better way to predict the commercial success of movies rather than conducting surveys among cinema-goers has been revealed with a new study in...

5 Predictions for Ecommerce in the Arab World in 2015 04/07/2015

5 Predictions for Ecommerce in the Arab World in 2015
Discussing the important trends we expect to see emerge in Ecommerce in the next twelve months.

5 Predictions for Ecommerce in the Arab World in 2015 Discussing the important trends we expect to see emerge in ecommerce in the next twelve months.

03/07/2015

Dear all, hope you're all having a blessed Friday!

For those planning an Iftar today, let us know your Friday plans... LIKE this post if you're having Iftar at home and COMMENT if you're having Iftar somewhere else :)

Photos 29/06/2015

Does your smart phone or smart watch help you control what you eat? Let us know how you monitor your diet.

Photos 29/06/2015

Ramadan Kareem! Haystack shares the latest food trends during this blessed month... Let us know what you think about hero products!

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