Werner&DOMA

Know the cost of marketing to reach your target market. If you know how much the various routes to market cost, you will know how to evaluate the viability of each option against your budget and objectives.

Be sure all marketing tactics serve across the entire system. Your website should help to attract, convert, and serve ideal clients, making it part of an integrated system.

Take care of your stars:This goes for every company, big and small.
The cost of losing a star employee is enormous, yet business leaders rarely take the time to ensure their top performers are properly motivated, challenged, and compensated.

Learn to read and write effective agreements:
You know the expression “good fences make good neighbors?” It’s the same in business. The more effective your agreements are, the better your business relationships will be.

We support our clients by enabling them to become technological leaders that create the construction materials of tomorrow and possess innovative, potentially disruptive business models. In addition, we don’t just look at the product itself, but also at the way it is sourced, assembled.

You will learn a lot after starting your business. Take time to reflect on your experience and improve your plan. Your business plan is a living thing that will adapt, and improve as it grows. Many assumptions you will make will be replaced by actual figures (e.g. % of visitors that will convert into customers). This will influence your action plan and projections.

Work out where your customers go for information. That may be online or offline. Then make a plan to be visible where they hang out.

In general, the person (or team) in charge of business development will identify and create partnerships that enable leverage for driving revenue, distribution or that enhance the product. This is different from sales, which focuses almost exclusively on driving revenue.

To understand your market, you must recognise all competitors - who they are, their strengths and weaknesses and the likely implications for your business. All businesses face competition - your plan should show you have a clear strategy for dealing with all your competitors.

As a project manager, you’ll need to align those skills, talents and personalities with the appropriate project needs. Make sure that each individual working on the project is clear about their task and what they are providing upon completion.

Cover the important stuff & get moving:
Don’t wait until you have the perfect business plan. It will never be perfect. Cover the most important points that will let you to hit the ground running and overcome the biggest obstacles. You will add to it and evolve later.

Define your objective. Clearly outlining your goal should always be your first step in planning a sales call – or any other business endeavor. Is your purpose to establish yourself as a trusted advisor? Close a specific deal? When you define your key objective, you can plan later steps around achieving it.