WHAT IF Creative Studio
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WHAT IF is an innovative Creative Studio based in Dubai, UAE.
13/02/2026
We had the privilege of traveling to Najaf, Al Hillah and Al Shomali in Western Iraq to document the journey of hopemaker on his work with securing safe havens, building schools and clinics and on improving his community.
04/02/2026
has officially arrived in Saudi Arabia. We collaborated with the brand to create a high-impact launch centered around a 3D activation at Nahdi Pharmacy. By merging the real world with immersive visuals, we brought the expertise of the Urea Cica Repair+ line to the streets. It is skincare science meets storytelling, designed to connect with the local community and redefine brand launches in the region.
Mixa
03/02/2026
Season 2 of ‘Dubai, Ready for a Surprise?’ is back! In this latest chapter for .dubai and , produced by , featuring .kohli and , we witness the couple embracing the city’s warmth through real, unfiltered moments. Following a massive 2025 debut, this season captures a side of Dubai that feels deeply personal and effortless.
From sharing a plate of chole bhature in Old Dubai to dancing through the streets, the film explores how the city offers a true sense of belonging. More than just a destination, it’s about the quiet connection and everyday surprises that make Dubai feel like home.
DXB team:
Executive Producer | Nasrallah Saad
Executive Producer | Hugo Narciso
1st Assistant Director | AJ Abi-Chahine
2nd Assistant Director |
Production Manager | Sarah Hassan
Production Coordinator |
Production Assistant | .404
Production Assistant |
Production Assistant | Weam Dejah
Production Assistant | Bilal Akber
Production Assistant | .asie
Production Assistant | Abeer Ghani
Locations Producer |
Locations Assistant | Dima Avgedi
Locations Assistant | Mika
Transport Captain | .xr
Steadicam Operator |
Focus Puller A |
Focus Puller B |
Focus Puller C |
2nd AC A | Rohan Koley
2nd AC B | Sacha Mourad
DIT | Arin Gharibian
Drone Services by Drone Media
Sound Operator | Tom Savage
Gaffer | Danish Mazhar
Best Boy Gaffer | Umair Sultan
Key Grip |
Best Boy Grip |
Best Boy Grip | Paolo Pudda
Props Master | Serge Zarianov
Wardrobe Stylist |
Wardrobe Assistant | Elyse Saadeh
Make Up Artist | .makeupurmind
Hair Stylist | Steve Wahab
Catering Services by Ogaret Restaurants
Casting Agency | Five 25 Models
Rental House | Highend Films
26/01/2026
What an absolute honor to have the privilege to document the work done at . It was a truly humbling experience and hopefully it will bring more attention to the foundation’s objectives and goals.
Directed by Damiano Fieramosca and produced by WHAT IF Creative Studio, this film marks the launch of the UAE’s first Green Innovation District at . A visionary hub where clean energy, circular economy, and innovation come together to shape a greener, smarter future.
This is more than a project, it’s the blueprint for future cities, built right here in the UAE.
Executive Producer | Nasrallah Saad
Producer |
Director |
1st Assistant Director |
2nd Assistant Director | .rb
Production Manager |
Production Assistant |
Production Assistant | .404
Director of Photography |
Focus Puller |
2nd Assistant Camera |
Trinity Operator |
Trinity Assistant |
DIT |
VTO |
Key Grip |
Gaffer |
Art Director |
Photographer |
Wardrobe Stylist |
Make Up Artist | .makeupurmind
Make Up Artist | .makeupurmind
Hair Stylist |
Behind the Scenes |
On-Set Editor |
Catering by |
Unit by |
Casting Agency | &
Editor |
Colorist | .mov
VFX by | .screen
Sound Design & Mix | .collective
Rental House & Studio |
In this clever and playful campaign for , and brought to life everyday financial dilemmas with a twist, introducing Hakim, a quirky, magical realist who turns stress into smart solutions with just a snap.
Directed by , the series features three cinematic films set in relatable moments. A cinema, tech store and restaurant where Hakim appears, freezes time, and saves the day with the perfect financial move.
Stylish, smart and a little surreal, because with the right choices, you can always play it smarter.
Executive Producer | Nasrallah Saad
Executive Producer |
Director |
1st Assistant Director |
Production Manager |
Focus Puller |
2nd Assistant Camera |
DIT |
Key Grip |
Gaffer |
Art Director |
Photographer |
Wardrobe Stylist |
Wardrobe Assistant |
Make Up Artist | .makeupurmind
Hair Stylist |
Catering by |
Casting Agency |
Editor |
Colorist |
VFX by | .screen
Sound Design & Mix | .studios
Rental House |
Our latest production for Ford ME brings together a beautifully crafted story, brought to life by the creative vision of Director Ed Yazbek.
Shooting in the summer heat was no easy task, although a challenge that we embraced and conquered.
Director |
Assistant Director |
Executive Producer | The Nas and Hugo Narciso
Production Manager |
Production Coordinator |
Production Assistant | .xr
1st Assistant Camera |
2nd Assistant Camera |
3nd Assistant Camera | .herrero
DIT |
VTO | Prasad
Key Grip |
Best Boy Grip | Ruelito
Gaffer |
Art Director |
Props Master | Lyamis
Photographer |
Locations:
Wardrobe Stylist |
Wardrobe Assistant | Hala Kastoun
Make Up Artist |
Make Up Artist | .makeup
Catering by |
Casting Agency |
Post Producer |
Editor |
Assistant Editor |
Colorist | .baran_
VFX supervisor:
Sound Design & Mix | .studios
Graphics Designer |
Rental House |
Super special thanks to:
gdiaz
*tsandnigles
qaitoqa
The final one co-produced with the amazing .ae team !
The 2nd film of another great co-production with the one and only .ae team !
Director | MISFITS
Assistant Director | Svetlana Lebedyanskaya
Director of Photography | Julian 'Joules' Hagen
Executive Producer | Nas-Antoine Saad & Hugo Narciso
Production Coordinator | Melissa Urresti
Production Coordinator | Farah Khalil
Production Assistant | Chady Saad
1st Assistant Camera | Roger Schram
2nd Assistant Camera | Sabrine El Basri
DIT | Eyup 'Mushroom' Omer
VTO | Rohan Koley
Key Grip | Bojan Tomic
Best Boy Grip | Petar Dordevic
Grip Assistant | Marco Mekhali
Gaffer | Danish Mazhar
Best Boy Gaffer | Ali Tarriq
Art Director | Preet Karla
Props Master | Reynante
Art Assistant | Zahid
Art Assistant | Willie
Wardrobe Stylist | K**a
Wardrobe Assistant | Yelena Do Vale
Veil Artist | K**al Farajallah
Make Up Artist | Tania
Sound Engineer | Jaxx Sheldon Monteath
Locations | Filmilion Films
Catering by | Ogaret
Casting Agency | Five25 Models and Talent
Rental House | Highendfilms Fz-LLC
The 2nd film of another great co-production with the one and only .ae team !
Director | MISFITS
Assistant Director | Svetlana Lebedyanskaya
Director of Photography | Julian 'Joules' Hagen
Executive Producer | Nas-Antoine Saad & Hugo Narciso
Production Coordinator | Melissa Urresti
Production Coordinator | Farah Khalil
Production Assistant | Chady Saad
1st Assistant Camera | Roger Schram
2nd Assistant Camera | Sabrine El Basri
DIT | Eyup 'Mushroom' Omer
VTO | Rohan Koley
Key Grip | Bojan Tomic
Best Boy Grip | Petar Dordevic
Grip Assistant | Marco Mekhali
Gaffer | Danish Mazhar
Best Boy Gaffer | Ali Tarriq
Art Director | Preet Karla
Props Master | Reynante
Art Assistant | Zahid
Art Assistant | Willie
Wardrobe Stylist | K**a
Wardrobe Assistant | Yelena Do Vale
Veil Artist | K**al Farajallah
Make Up Artist | Tania
Sound Engineer | Jaxx Sheldon Monteath
Locations | Filmilion Films
Catering by | Ogaret
Casting Agency | Five25 Models and Talent
Rental House | Highendfilms Fz-LLC
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Al Barsha Boutique Building
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