ASHMO

ASHMO

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Head of Marketing @fillicafe
Building brands, breaking rules
Fueled by chai ☕ & questionable decisions 🔥

30/09/2026

Bunz, burgers & chai. Some combos just make sense. FiLLi

18/09/2026

FiLLi has always been about chai, food and conversations.

FiLLi Select is simply a new way to experience that same feeling — with more time, more care and a different setting.

The heart is still FiLLi.
The feeling is still Tea n’ Talk.

Just experienced differently.

Welcome to FiLLi Select, City Walk Dubai

16/09/2026

Boring video 😆

12/09/2026

Every brand needs a vision. Mine apparently needs five versions of me.

Photos from ASHMO's post 08/09/2026
Photos from ASHMO's post 08/09/2026

Same chai. Different decade. ☕️📼

04/09/2026

Purple at FiLLi was never just a colour. 💜

It comes from the saffron flower — the beginning of Zafran, the gold of spices, and a big part of our story.

Sometimes, breaking the usual brand pattern is exactly what makes people stop, notice and remember.

So next time you see purple at FiLLi… what does it remind you of? 👀☕

02/09/2026

Your binge-watch partner is sorted. ☕️🍿

FiLLi is now live on Keeta UAE, along with noon, Deliveroo, Talabat and more.

Staying in? We’ll bring the chai and bites to you.

And for chai at home, FiLLi tea powders are available on Amazon too.

You pick the series. We’ll handle the rest.

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