Landmark Group

At Landmark Group, we believe that every individual deserves moments of joy, belonging, and celebration. Especially during festive occasions, small acts of kindness can create meaningful memories and make a lasting difference. Through our community initiatives, we strive to bring people together, spread happiness, and support those who need it most.

Recently, as part of the “Kolona Wahed” (We Are All One) initiative, organized by Egypt’s Ministry of Interior under the patronage of His Excellency the President, Landmark Egypt welcomed 20 children from an orphanage to Max Fashion, Heliopolis store for a special Eid shopping experience.

The children were given the opportunity to choose their Eid outfits and enjoy a day filled with fun activities, bringing smiles, joy, and memorable moments ahead of the celebrations.

This initiative reflects our continued commitment to social responsibility and our efforts to create meaningful moments of joy, inclusion, and connection within the communities we serve.

Max Fashion



في مجموعة لاندمارك، نؤمن بأن الأعياد والمناسبات تمثل فرصة حقيقية لنشر الفرح ورسم البسمة على وجوه الأطفال، وترسيخ قيم التكافل والعطاء داخل المجتمع.
وفي هذا الإطار، شاركت لاندمارك مصر في مبادرة "كلنا واحد" التي تنظمها وزارة الداخلية المصرية تحت رعاية فخامة رئيس الجمهورية، حيث استضفنا 20 طفلًا من إحدى دور الرعاية في متجر ماكس للأزياء – فرع هليوبوليس ضمن فعالية خاصة للاحتفال بالعيد.

وقد استمتع الأطفال بتجربة تسوق مميزة لاختيار ملابس العيد بأنفسهم، إلى جانب مجموعة من الأنشطة الترفيهية التي أضفت أجواءً من البهجة والسعادة، وأسهمت في صناعة ذكريات جميلة ستبقى معهم لسنوات قادمة.

وتجسد هذه المبادرة التزام مجموعة لاندمارك بدورها المجتمعي وحرصها على دعم المبادرات الهادفة إلى تعزيز الترابط المجتمعي وإدخال الفرح إلى حياة الأطفال والأسر الأكثر احتياجًا.

Eid Al-Adha is a time of reflection, generosity, and togetherness, bringing communities closer through shared values and meaningful traditions.

At Landmark Group, we join our partners, customers, colleagues, and communities across the region in celebrating this special occasion. We wish everyone peace, unity, and continued prosperity.



يجسد عيد الأضحى المبارك أسمى معاني التأمل والعطاء والتآلف، ويجمع المجتمعات على قيم إنسانية مشتركة وتقاليد أصيلة تعزز روابطنا.

وفي مجموعة لاندمارك، يسعدنا أن نشارك شركاءنا وعملاءنا وزملاءنا ومجتمعاتنا في مختلف أنحاء المنطقة بهجة هذه المناسبة المباركة، متمنين للجميع عيداً يعمّه السلام والوحدة والازدهار.

In collaboration with Friends of Cancer Patients, Landmark Group hosted a special Eid celebration at Oasis Mall for children bravely undergoing cancer treatment.

As part of the initiative, babyshop gifted Eid outfits to the children, while Fun City created a joyful experience with games and engaging activities for them and their families.

Filled with warmth, smiles, and togetherness, the celebration brought the spirit of Eid to life in a meaningful way, creating moments of happiness and connection for children and families during this special season.



تماشياً مع التزامنا بتعزيز الأثر المجتمعي الإيجابي، تعاونت مجموعة لاندمارك مع جمعية أصدقاء مرضى السرطان لتنظيم احتفالية عيد خاصة في أواسيس مول، خُصصت للأطفال الأبطال الذين يخوضون رحلة العلاج من السرطان.
وشهدت المبادرة تقديم أزياء العيد للأطفال من بيبي شوب، فيما استضافت فان سيتي مجموعة من الألعاب والأنشطة الترفيهية التي أضفت أجواءً من البهجة والمرح للأطفال وعائلاتهم.
امتلأت الفعالية بالابتسامات والدفء وروح التكاتف، لتجسد المعنى الحقيقي للعيد من خلال لحظات إنسانية مؤثرة جمعت الأطفال وأسرهم في أجواء من الفرح والدعم والمشاركة.

At Landmark Group, inclusivity goes beyond creating spaces - it is about creating opportunities, celebrating individuality, and fostering a sense of belonging within the communities we serve.

With this spirit, Oasis Mall recently collaborated with Byte Inclusive Affairs and Little Merchant Bazaar to host a vibrant community event celebrating the creativity, talent, and entrepreneurial spirit of People of Determination.

From beautiful handmade treasures and inspiring live workshops to meaningful interactions and incredible talents on display, the day was filled with creativity, inclusivity, and community connection

A heartfelt thank you to everyone who joined us and contributed to making the event such a memorable and successful experience. We truly loved having you with us.

Special thanks as well to our generous voucher sponsors, The Coffee Club Middle East and Balance Ayurvedic Center, for their support in making the event even more special.

In challenging times, the true strength of an organisation is reflected in how its people come together.

Across Landmark Group, teams and leaders have remained focused on supporting one another, prioritising safety, and ensuring continuity for employees, customers, and partners. From responding to immediate needs on the ground to maintaining trust and reliability across the business, the collective effort has reflected a strong sense of responsibility and care.

These moments reinforce the values that define us as an organisation — resilience, teamwork, and a people-first mindset that continues to guide how we operate every day. More importantly, they serve as a reminder that beyond business, it is people and the way we show up for one another that truly make the difference.

At Landmark Group, creating spaces that bring communities together has always been rooted in the values of connection, inclusion, and shared belonging that define the UAE. Across its brands and destinations, the Group continues to champion initiatives that reflect the spirit of unity and pride that brings people together across the nation.

At Oasis Mall, this spirit came to life through a dedicated space where visitors were invited to share their emotions, reflections, and appreciation for the UAE. The initiative became a meaningful expression of national pride, capturing heartfelt messages that reflected the deep sense of belonging and solidarity shared by citizens and residents alike.

The UAE flag stood as a powerful symbol throughout the experience, representing the strength, stability, and values that continue to unite communities and shape the country’s journey forward.

27,000 Landmarkers across the Middle East, from our offices, stores, and warehouses, came together for a special hybrid event - One Landmark Connect, creating space to reflect, support one another, and recognise the strength of unity during a time of global uncertainty.

The session served as a reminder of the strength that comes from unity, empathy, and open conversation. Through shared reflections and meaningful discussions, teams connected not just as colleagues, but as one community navigating uncertainty with resilience and compassion.

At Landmark Group, people have always been at the heart of everything we do. One Landmark Connect reinforced the importance of standing together, checking in on one another, and moving forward with a shared sense of purpose and support.