Pencell PR

Proud to bring a special Ramadan collaboration to life ✨
Pencell PR partnered with to make a campaign rooted in elegance and modern Ramadan storytelling, starring as the face of the season.
A refined fusion of heritage, creativity, and contemporary glamour.
Celebrating Ramadan with intention, sophistication, and impact. 🌙💎

How do you launch sauce in a market that loves flavor?
You turn up the heat.

For TABASCO’s Squeezy Range, we created The Drip Society. A culturally charged supper club bringing together fashion, food, and lifestyle voices under one roof in Dubai.
Exclusive menu. Creator led storytelling.
Heat in every drop.

UAE to KSA, the drip has officially begun.🔥

Beauty just got a little hotter. 🔥
When TABASCO met Sephora, we turned up the heat on convention.
A bold crossover between flavor and glam, brought to life through a Tabasco flavored lipstick that sparked curiosity, conversation, and serious buzz across the region.

Unexpected. Playful. Unapologetically disruptive.
That’s how we do culture at Pencel PR.

For Emirati National Day, Aston Martin proudly collaborated with two visionary designers, Shereen Raggad and Majid Al Bastaki, to bring The Private Garage Concept Project to life, each interpreting a private garage concept through a distinct creative lens.

Inspired by her 17-year journey in the UAE, .ae concept draws from the Ghaf tree, desert dunes, and the evolving spirit of the nation, blending Emirati heritage with Aston Martin’s timeless craftsmanship.

approached the space as an architectural expression, where modern elegance meets cultural identity, transforming the garage into a gallery-like setting where the car becomes an art piece and Emirati creativity takes center stage.

Two designers, two perspectives, one shared tribute to the UAE’s heritage, ambition, and creative future.🇦🇪

2025, you moved fast; and so did we.

This year, we didn’t just tell stories.
We moved worlds, built moments, sparked culture, and took ideas further than ever before.
From global stages to local streets.
From brands we grew with to wins we earned together.
Thank you to our teams, partners, and clients for an incredible year. 2026, here we come!

Things got extra spicy on this one! From concept to ex*****on, Pencell was behind the scenes bringing BURO X TABASCO Brand’s to life; a bold, high-energy shoot celebrating confidence, heat, and unapologetic personality.
Featuring the incredible Ameni Esseibi, this collaboration turned up the flavor and delivered moments as hot as the sauce itself.

Stay tuned for more🌶️🔥

We were thrilled to collaborate with Damas Jewellery for Saudi National Day, bringing to life a campaign that celebrates heritage, strength, and timeless beauty. Partnering with the inspiring Adwaa Bader, the concept drew from Saudi architecture and intricate arabesque details; a reflection of elegance and cultural pride.
Pencell was proud to help craft this story of tradition reimagined.