The Smara Collection

Slow down, whisk, sip and discover the ritual behind every cup 🍵

Join us for an intimate one-hour matcha experience at our space in Al Quoz Industrial 1, guided by the teams behind The Smara Collection and The Goods Collective & Co. .

Together, we’ll explore the art of preparing real matcha and teach you how to recreate our signature recipes at home. Whether you’re new to matcha or already a daily drinker, this workshop is designed to deepen your appreciation for the craft, flavour and ritual behind it.

📍 Al Quoz Industrial 1, Dubai
📅 June 27
⏰ 11:00 AM

AED 150 · Limited spots available

Seats are intentionally limited to keep the experience personal. DM us to reserve your spot — full payment confirms your booking. We will be happy to see you! 🤍

Send this to someone you’d love to invite for a coffee ☕✨

Sakura Bloom Matcha Latte 🌸🍵

Premium matcha layered with delicate sakura notes and finished with an airy cloud foam — a collaboration between The Coffee Bar and The Smara Collection.

Lightly sweet, floral and exceptionally smooth

Available exclusively at The Coffee Bar.

Some moments are meant to be enjoyed slowly

Last week, we gathered with Oka Ceramics for an afternoon of creativity, craftsmanship and matcha.

Guests explored the process of creating their own ceramic cups from clay, taking time to work with their hands, learn something new and enjoy a moment away from the usual pace of everyday life.

The best part? This is only the beginning. Soon we’ll be back together to add the finishing touches and bring each piece to life with color.

Thank you to everyone who joined us — we loved sharing this experience with you 🤍

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Pink matcha. But not as you know it 💗🍭🍵

Made with dragon fruit, it’s a bright, refreshing twist on the classic matcha concept. Naturally vibrant, slightly fruity and surprisingly easy to make — even at home.

In cafés, guests love it for one simple reason: it’s different. Sometimes people don’t want the usual coffee or matcha, but they want something new and a little unexpected.

And when you combine it with plant-based milk, it becomes even smoother, creamier and more balanced in taste.

A small change in color… and a completely new experience in the cup. Pink Matcha by The Smara Collection available via the link in bio.

Restaurant owners spend thousands perfecting their coffee menu — and still ignore one of the most underrated categories in cafés: tea.

Meanwhile, tea consumption in the UAE continues to grow, with tea remaining one of the most consumed beverages in the country after water. Studies have also shown that the UAE has historically been a strongly tea-drinking market due to its multicultural population.

And here’s the interesting part: not every guest wants coffee. A large percentage of customers actively look for caffeine-light, calming, wellness-focused options, especially in Dubai’s evolving café culture.

That’s why teas like Organic Ginger & Lemongrass Loose Leaf by are becoming more relevant than ever. Refreshing, aromatic, easy to drink, and naturally associated with wellness and relaxation.

A strong tea program doesn’t compete with coffee.
It expands your audience, increases repeat visits, and gives people one more reason to choose your café.

Matcha is no longer just green 🍵

Our pink dragonfruit matcha has quickly become one of the drinks guests remember most. Bright, refreshing, naturally vibrant and with a flavour that’s genuinely hard to forget after the first sip.

At The Smara Collection, we love it because it’s such an easy way to make a menu feel more interesting and different. It works perfectly in cafés, restaurants, fitness spaces and even at home if you want something fun and refreshing in your daily routine.

Beautiful colour, high-quality ingredients and a drink that people actually come back for. Available at The Smara Collection via the link in bio ✨