Flr.Dsgns

The Discovery Phase: A Roadmap to Success

The discovery phase is similar to planning a trip. When a friend suggests a road trip, you ask three basic questions:

1. Why are we going?
2. Where are we headed?
3. How will we get there?

These questions are equally crucial during the discovery phase:

1. Why is your client undertaking this project?
2. What goal do they aim to reach ?
3. How will you help them reach their objective?

Most client dissatisfaction stems from failing to answer these three questions.

Why does this happen?

it's because we didn't listen carefully, and we didn't ask back

(Picture of a waiter taking an order). We wrote down the order, but we didn't truly understand what the order was .

What to do ?

If you're lost, how do you know which direction to take?

You ask for someone to point you in the right direction .

Similarly....... ask your client

Ask why this project is important to them.
- Clarify what goals they hope to achieve.
Discuss how you'll work together to reach those objectives.

By asking these questions, you'll ensure a smoother discovery phase and a more successful project outcome.

The Discovery Phase : First steps to a successful branding project

The discovery phase is similar to planning a trip. When a friend suggests a road trip, you ask three basic questions:

1. Why are we going?
2. Where are we headed?
3. How will we get there?

These questions are equally crucial during the discovery phase:

1. Why is your client undertaking this project?
2. What goal do they aim to reach ?
3. How will you help them reach their objective?

Most client dissatisfaction stems from failing to answer these three questions.

Why does this happen?

it's because we didn't listen carefully, and we didn't ask back

(Picture of a waiter taking an order). We wrote down the order, but we didn't truly understand what the order was .

What to do ?

If you're lost, how do you know which direction to take?

You ask for someone to point you in the right direction .

Similarly....... ask your client

Ask why this project is important to them.
- Clarify what goals they hope to achieve.
Discuss how you'll work together to reach those objectives.

By asking these questions, you'll ensure a smoother discovery phase and a more successful project outcome.

A brand redesign that focuses on the Businesses's unique selling point - gap filling . The colors are warmer in tone to cater to the various goods provided that is food and non-food.

Yet again, another african inspired brand identity .It infuses the love for coffee and jazz. I hope you will like it!

Cafe boulangerie - Cafe Bakery is a French inspired brand that serves up tasty pastries. Enjoy !

The Zimbabwean Safari Experience is a premium safari offering that immerses guests in the unparalleled beauty of Zimbabwe's wildlife and landscapes.

Hi, my name is Floyd Rima, and I'm an enthusiastic brand designer running a one-man freelance business based in Harare, Zimbabwe. As a solo entrepreneur, I'm driven by a desire to create authentic, inspiring designs that are true to creativity. While I take pride in delivering high-quality work, I'm always seeking new opportunities to learn new things and to work with like-minded individuals.

My design journey began in 2017, but my first experience with a design software was back in 2009, during my high school years! So, it's been a while, right? What drew me to graphic design was my love for creative thinking and putting my own artistic flair on things. I started out as a generalist graphic designer, then later worked with a design studio, but I discovered my passion for brand identity design in 2020, where I started my freelance career.

I'm an introvert slowly turning into an extrovert (yeah, that's what I'm calling it, lol), and some people call me Floydo, after the character Frodo, just because I'm short like him.

Anyway, I'm all about helping others, so I strive to help businesses become the best versions of themselves through effective branding, and I help new creatives grow and learn as much as I did.

If you're a business owner or a designer looking to work on something you're passionate about, I'm always up for a conversation, so reach out directly on my Instagram or WhatsApp (+263771933054). Let's collaborate and create something remarkable!

Hope seems lost when you are given a quotation by any graphic designer. So here's a tip that will help , so check out the post.

Have you ever wondered why something as branding can be a bit pricey ? Well heres some of the reasons .So lets start!

A construction conpany logo

African geometric logo

The word branding is said a lot in the business world and by many creatives. Depending from where you are from it means diffrently, I'm here to deconstruct that word and lets find true meaning to it together. If learn something new from this post let me know in the comments .

A mid-life crisis is almost similar to an identity crisis.
Most businesses are unaware of such a problem.

Learn more to discover this common crisis.