Zimbabwe Institute of Public Relations

Zimbabwe Institute of Public Relations

The Zimbabwe Institute of Public Relations (ZIPR) is a professional association for public relations

Operating as usual

PR Industry Cannot Squander Hard-Earned Gains From Covid Rebound 23/05/2022

PR Industry Cannot Squander Hard-Earned Gains From Covid Rebound

...Indeed, the evidence suggests that the pandemic helped public relations demonstrate its value across the board as an increasingly mission-critical discipline... By Arun Sudhaman
for PRovoke Media

What lessons can we take this?

PR Industry Cannot Squander Hard-Earned Gains From Covid Rebound Whether the double-digit growth recorded in 2021 is more opportunistic than not, the public relations world must ensure it does not forget the lessons of the past two years.


The theme for is, "Back to Basics." Do you have any communications around this? What do you talk about, how and with whom in your organisation? Does the environment allow the team to speak freely on this?


As we mark Month a brief background courtesy of www.nationaltoday.com

Mental Health Awareness Month was first celebrated in 1949. It was commemorated by the Mental Health America organization, which was then known as the National Committee for Mental Hygiene and then later as the National Mental Health Association before it got its current name. The association was founded by Clifford Whittingham Beers. Beers, who was born in 1876 in Connecticut, was one of five children in his family who all suffered from mental illness and psychological distress. All of them also went on to spend time at mental institutions and it was from his hospital admittance that he discovered that the mental health field had a notorious reputation for malpractice, maltreatment, and immense bias.

Beers went on to author “A Mind That Found Itself”, which is a bestseller even today. Gaining popularity and support from medical professionals, Beers founded the National Committee for Mental Hygiene. Beers and his colleagues at the association wanted to find ways to make sure that mental health patients not only received the right care but also did not feel alone in their fight against mental diseases.

What role do we play as communicators in Zimbabwe when it comes to talking about Mental Health? What can we do to remove the stigma around Mental Health?

Rethinking the future of PR and communications practice in Africa | TheCable 25/04/2022

Rethinking the future of PR and communications practice in Africa | TheCable

What is the value of a Media Release from a Zim perspective? What platforms and formats do you use to share your release?
Rethinking the future of PR and communications practice in Africa https://www.thecable.ng/?p=680425 thanks to @thecableng

Rethinking the future of PR and communications practice in Africa | TheCable The United Nations estimates that Africa has the youngest population in the world, with 70% of sub-Saharan Africa under the age of 30. Such a huge number of young people


2022 has seen the lifting of some of the stricter Covid-19 restrictions. What opportunities do you see around the return of Exhibitions, Events and Experiential Activities? Are there any changes you would like to see?

Why PR campaigns should focus on more than ‘awareness’ - PR Daily 25/03/2022

Why PR campaigns should focus on more than ‘awareness’ - PR Daily

"But awareness for the sake of awareness has never been enough..." Thank you Lenox Mhlanga for sharing this article with us. Courtesy of PR Daily

Why PR campaigns should focus on more than ‘awareness’ - PR Daily Here’s how comms pros can show real impact—and why all those vanity metrics about reach and exposure aren’t worth very much. Awareness. We sell it. Clients want it. Executives crave it. And it makes the PR world go round and round. But awareness for the sake of awareness has never been enough....

PRISA Quarterly Media Networking Breakfast - 18 March 2022 22/03/2022

PRISA Quarterly Media Networking Breakfast - 18 March 2022

What does it mean when an audience says a story has been framed a certain way or talk about the importance of owning the narrative?

Courtesy of PRISA

PRISA Quarterly Media Networking Breakfast - 18 March 2022 The President of the Public Relations Institute of Southern Africa (PRISA), Tebogo Ditshego hosted the PRISA Quarterly Media Networking Breakfast in Rosebank...

International Women's Day 2022 theme: Break the Bias 08/03/2022

International Women's Day 2022 theme: Break the Bias

According to https://internationalwomensday.com

International Women’s Day (IWD) is a global day (8 March) celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating women’s equality.

International Women’s Day has been observed for over a century with the first IWD gathering in 1911 supported by more than a million people. Today IWD belongs to all groups collectively everywhere. It is not country, group or organisation specific.

What are you doing to mark
What can we do in our activities and our communications to help

International Women's Day 2022 theme: Break the Bias International Women's Day 2022 theme is 'Break the Bias' - |


We have asked this before and have received some interesting answers. Does someone count as an Influencer if they don't have an Online or Social Media presence?


How much of your work has moved to Online and Digital platforms? How do you ensure those with limited access can access your content?


As we reach the end of January, how much of your Communication strategy for 2022 is now in implementation? Was there a breakdown of activities by month? How are these activities measured?


When was the last time there was an official internal conversation about Covid-19 in your organisation? What was discussed? What did the team members have to say? What did the organisation have to say? Has anything changed over the last 3 months?


How do we keep refreshing our messaging in an ongoing situation such as the pandemic? How do we remind people to Sanitise, Wear their Masks and Social Distance considering it has been more than a year of the same message?


“End Inequalities. End AIDS”


Today is the

1) How do you define influence? Is it something that is earned, bestowed? Is it only for the rich and famous?

2) Do you have to be on specified platforms for you to have influence? Do you have to have followers/ listeners?

3) What comes to mind when someone mentions influence or Influencers? Does the conversation cover people who are not on the most obvious channels such as social media? Do you think of your Chief, Sabhuku, Deacon, Mai Moyo from down the road?


Now that strategies for the next year have been mostly developed. How much input was there from other departments? Did they sit in the sessions, were they asked to send, "a couple of slides?" Who was directly involved in the actual sessions? Anyone from Communications?


What trends are you foreseeing in 2022? What do you think you will be spending a lot of time on as Communicators? Internally, Externally and using which platforms/ Channels?

Public relations: Why media tours are brilliant strategy - The Standard 05/11/2021

Public relations: Why media tours are brilliant strategy - The Standard

The benefits of Media Tours by Lenox Mhlanga

Public relations: Why media tours are brilliant strategy - The Standard Media relations are that part of public relations that has to do with building mutually beneficial relationships between the fourth estate and an organisation.

Choosing the right Agency, Independent Consultant for your brand. 01/11/2021

Choosing the right Agency, Independent Consultant for your brand.

Things to think about when looking for a PR Consultant by Archie Mathibela

Choosing the right Agency, Independent Consultant for your brand. If you didn’t quite make the splash you hoped for in 2021, start organizing strategic planning sessions to revaluate your market positioning for next year. Whether you are the company CEO or the in-house PR director, you will need the brightest ideas to navigate through 2022.


As we continue with strategy season, have any budgets been cut? Is Communications one of those budgets that have been cut? How do you mitigate this? What arguments can you make to defend your budget considering the organisation's plans for 2022?


Does your organisation hold any strategic planning sessions? Who is involved in these sessions? Are the different departments represented? Do they have any input? What role if any does communications play in these sessions?


Has your organisation started working on its 2022 strategy? What do you foresee happening in 2022 around your business, COVID-19, developments in your industry? What does this mean for those in the communications department?


What is 1) Customer Service?, 2) Customer Care?, 3) Customer Experience? Is there any difference between them? How does your organisation define them? How do you explain them to your team?


How does your company communicate with the employees, clients and other stakeholders? Is there a contingency plan for an incident such as the outage on Whatsapp, Facebook and Instagram?


Thank you to Maimba Mapuranga for your great presentation on, "Making the Best of your Internship." The members found it of great benefit.


Bongiwe Ngwenya our presenter for this evening's Internship Seminar Series will be leading the discussion on, "Grooming and Etiquette for PR Interns. The session starts at 18:00

Bongiwe is a Corporate Communications Officer with the City of Bulawayo from 2010 to date. She is a Corporate Communications professional with over 10 years experience in the sector.

Bongiwe is a self-motivated individual with high dedication to delivering professional, unparalleled service at all times. She has robust analytical skills with a sound technical understanding of Communication, Public Relations and digital marketing amongst other attributes.

She holds a Bachelor of Science Honour’s Degree in Journalism and Media Studies from the National University of Science and Technology and a Master of Business Administration from the same institution. She also has a Post Graduate Diploma in Geographic Information Science and Remote Sensing from Lupane State University.


Our thanks to Tapuwa Nduku-Makurumure who led our seminar on "Building your Brand and Online Reputation." The presentation led to a lot of conversation.


The presenter at this evening's Internship Seminar is
Maimba Mapuranga He will be presenting on, "Making the Best of your Internship." The seminar starts at 18:00.

Maimba is the Lead Consultant for Kutting Edge Solutions, a Team building consultancy passionate about growing vibrant, high-performance teams within organizations.

Maimba and his team facilitate training leveraged on bespoke team building interventions that produce highly effective teams whose performance is based on a clear understanding of the shared vision, mission, goals, strategies and work plans.

He also runs Kutting Edge Sports, a leading Sports Public Relations & communications company that offers tailor-made services to Sports Organizations & individual Sports personalities. His most recent successful P.R campaign was the Zimbabwe Netball Team Liverpool World Cup Tour.

Maimba is an award-winning, highly sought-after Professional MC, Corporate presenter and conference moderator who has overseen a variety of events with a career spanning over ten years.

Mapuranga is a broadcaster who has presented programs on National Television (ZBC) interviewing opinion-makers, Sports personalities & inspirational stories on his show "Moments of greatness" & currently hosts "Monday Football Review" a Sports program streamed on the internet.


Join us at 18:00 as Tapuwa Nduku-Makurumure leads today's seminar, "Building your Brand and Online Reputation."


Please note that there has been a change in our schedule of Seminars. Tomorrow's session, "How to ace your internship Interview." has been postponed. Instead, our seminar will be on "Building your brand and Online Reputation." led by Tapuwa Nduku-Makurumure.

The seminar starts at 18:00. Our apologies for the change in the previously advertised topic. We will update the schedule and send it out later this week.


On the Move
Congratulations to Dr George Manyaya. George is joining ZESA Holdings as the General Manager: Stakeholder Relations, Communications and Welfare. All the best as you set out on this new endeavour.


Congratulations to Ray Mawerera on his appointment as Chairperson of the Board at the Zimbabwe Tourism Authority.

Ray is a member of the ZIPR's Advisory Board who is always available to advise, respond to queries and generally act as a sounding board to the Council.

The ZIPR believes that Communication plays a Strategic role in any organisation. We are happy and motivated to see Communicators get appointed to Boards, Exco and Management.

Once again, Congratulations!


Thank you Arthur Choga for a very informed and instructive seminar.


Join us at our Internship Seminar today as Arthur Choga talks, "Preparing your CV." The seminar starts at 18:00

Photos from Zimbabwe Institute of Public Relations's post 01/09/2021

Our presenter at this week's Internship seminar, "Preparing your CV." is Arthur Choga.

Arthur is the Public Relations, Communications and Brands Manager at Premier Service Holding Company. PSHC is the Group holding company for PSMAS, PSMI, PSMFin and PSMAS Zambia.

His life in PR began with a very hot seat in 2002 when he joined the Zimbabwe Football Association as Communications Manager. Arthur had been working for the Financial Gazette in Mutare then and applied for the post based on his love for the game.

Arthur returned to the newsroom in 2004 and spent valuable and treasured years in newsrooms, from Community Newspapers in Mutare, Marondera, Bindura, Bulawayo and Harare with New Ziana.

He also spent two years with the Girl Child Network doing Monitoring and Evaluation.

Arthur went back into PR in 2012 when he joined the Premier Service Medical Society.

He says his industry experience has taught him the value of building strong networks, sharing knowledge with industry experts and being willing to accept correction & move forward.

Arthur sits on the Board of Gender Media Connect and of Climate Impact Faith Alliance (CIFA)

He believes in giving back and his volunteering to speak to students about internships is just one of the ways he does that.

Join us Thursday 02 September at 18:00.



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