Handei Creations

The importance of brand consistency in business

Brand consistency is the distribution of brand messages in line with the brand’s identity, values, and strategy. Consistency means your target audience is being exposed to core messages, visual branding, and other brand elements repeatedly, which can help solidify brand recognition with the customer’s memory.

So when doing advertising it is always key to deliver a message aligned with your brand’s identity. This is to say that, your tone, business logo, and colors must be the same throughout your advertising. This helps the brand to be easily recognized by your potential clients and investors.

The most obvious benefit of brand consistency is brand recognition. Every business should strive to be immediately recognizable by its target audience. Not only does it help to build a strong association between your care message and values and the visual elements of your brand, but also it sets your brand apart from the competition.

I take for instance how Mambos Chicken a fast food brand in Zimbabwe conducts its advertising. Their marketing is consistently based on trending topics, including local politics, football, or social media drama. The way their social media flyers are designed is so uniform that you will identify them easily at first glance. By so doing they manage to stay ahead in their marketing and stand the intense competition in the food industry.

So as an aspiring entrepreneur or an existing one, it is key to practice brand consistency so that you stand the hefty competition within your industries. Clients identify brands by their marketing uniformity, so hire a professional that can help you come up with the best identity for your brand. Invest in branding or rebranding today, you will not regret it, instead, it will make your marketing easy.

Heartfelt congratulations to both of you on your wedding. May the years ahead be filled with love and joy.

GET A 2023 COMPANY PROFILE FOR YOUR BRAND TODAY.

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We are your plug for designing, Printing and Events Photography.
Congrats to our newly weds in town, Mr & Mrs Mgwalima.

Get a tried and tested first GRADE of ROSS Day-Old-Broiler Chicks from Latmark Breeders . Contact them on 0775096118

Tiri kubata mbavha on 15% Discount.............Festive Season Promotion Deals on the table.

Happy 104th Birthday Arch Bishop Paul Mwazha of Africa

Winter-Summer promotion......Don't be left out, get in touch with Taku on 0775 609 050

We are delighted at the news of Taps Shes & Yvette's wedding. Many congratulations on the next chapter of your life. May your marriage glisten like a star and serve as an example to others in life, happy wedding, stay happy, and congratulations to both of you.

Business Cards helps your brand to stand out.

Imagine it, we design and print it.

Manys thanks to Suburban Medical Centre for trusting our brand.

Get in touch today for your Executive Pull Up banners.

We design and print eye-catching banners that suits any room or expo stand you place them in.

For your wedding invitation cards and videos. Do not hesitate to contact us.

Congrats to Brite Malls

Nothing influences people more than a recommendation from a trusted friend. Mukumba Brothers (Inter-Africa) is on board, so come and join the success plane. 🤓

It has been a wonderful year with you our partners. We wish you a Merry Christmas and a Happy New Year.

With at Elegant Granites. Twas a nice experience working with these characters.

Turning dreams into reality

Doing a tradeshow or just need an instant display for an expo? We design and print sign and banners for every budget and need.

Mukumba Brothers, the road transport giants in Zimbabwe. We are proud to have rendered our services to this giant. Get your Company Profile done with us today.

"Growing our business by helping our clients grow the business"