The Chief Marketing Officer

The Chief Marketing Officer

The Chief Marketing Officer is the marketer and non-marketer’s go to place and hub for all news, updates and information pertaining to the marketing fraternity in Zimbabwe

Operating as usual

The power of Conversational and Personalization Marketing - The CMO 21/03/2022

The power of Conversational and Personalization Marketing - The CMO

The power of Personalization and Conversational Marketing

The emergence of today's consumer (more intelligent, impatient, techno- savvy) has led to the prominence of these twin interlinked marketing principles of personalization and conversational marketing. Our journey to personalization and conversational marketing is rooted in data analytics where, as marketers are able to single out customers across their different consumer journeys, understand their unique characteristics and thus personalize and customize across product and communication mixes.

Read more: http://thecmo.co.zw/talk-to-your-customers-the-power-of-conversational-marketing/

The power of Conversational and Personalization Marketing - The CMO The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

The fierce urgency of now! Embracing Digital - The CMO 22/06/2021

The fierce urgency of now! Embracing Digital - The CMO

It's funny how we still poke fun at Nokia, Kodak etc for their failure to adapt and yet in this day, we see the same script play itself out. I have shared a few thoughts on why we need to embrace the fierce of urgency.

Digital transformation is not a destination which an organization “arrives at”, rather is it a continuous journey of optimizing customer experiences through effective use of digital tools and technologies. Digital is the continuous adaptation to the vagaries of consumer tastes, preferences and expectations.

Read more: http://thecmo.co.zw/the-fierce-urgency-of-now-embracing-digital/

The fierce urgency of now! Embracing Digital - The CMO The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

10/08/2020

Happy Heroes Day Zimbabwe

Rwendo Wines: The making of a Zimbabwean Wine Brand - The CMO 20/07/2020

Rwendo Wines: The making of a Zimbabwean Wine Brand - The CMO

An inspiring story of two Zimbabwean women who against all odds are pursuing their dream of creating a classic, pure Zimbabwean wine brand. Read and be inspired.

https://thecmo.co.zw/rwendo-wines-the-making-of-a-zimbabwean-wine-brand/

Rwendo Wines: The making of a Zimbabwean Wine Brand - The CMO The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

World celebrates Social Media Day amidst boycott from big companies - The CMO 30/06/2020

World celebrates Social Media Day amidst boycott from big companies - The CMO

World celebrates Social Media Day amidst boycott from big companies

Today the world celebrates social media day, a commemoration which was initiated by Mashable in 2010 as a way to recognize and celebrate social media’s impact on global communication. Read more here: https://thecmo.co.zw/world-celebrates-social-media-day-amidst-boycott-from-big-companies/

World celebrates Social Media Day amidst boycott from big companies - The CMO The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

21/06/2020

Father's Day

The rise of E-Commerce in Zimbabwe - The CMO 16/06/2020

The rise of E-Commerce in Zimbabwe - The CMO

The rise of E-Commerce in Zimbabwe

E-Commerce is on the surge in Zimbabwe and while the reasons might be different, we are glad that we can now access a host of products and services from the comfort of our homes.

Click to read: https://thecmo.co.zw/the-rise-of-e-commerce-in-zimbabwe/

The rise of E-Commerce in Zimbabwe - The CMO The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

20/04/2020

3 things we have learnt from the COVID-19 lockdown

Read: https://thecmo.co.zw/3-things-we-have-learnt-from-the-covid-19-lockdown/

06/04/2020

Covid-19 Tips

Avoid touching your eyes, nose and mouth to prevent the spread of coronavirus

26/03/2020

Let's stand together and fight COVID-19

25/03/2020

Fight against Covid-19 – what can Zimbabwean brands learn from other markets?

The dreaded COVID19 or Corona Virus is now well within our shores following the death of Zororo Makamba and the rising confirmed cases. Renowned brands internationally have stepped up efforts to help their governments fight this pandemic. In this article, we examine some of these efforts with a view to take cue and hopefully share actionable insights which local brands can immediately adopt to fight this pandemic.

Read more: https://thecmo.co.zw/fight-against-covid-19-what-can-zimbabwean-brands-learn-from-other-markets/

Lessons on Rebranding with Dennis Mambure - The CMO 17/03/2020

Lessons on Rebranding with Dennis Mambure - The CMO

LESSONS ON REBRANDING WITH DENNIS MAMBURE

We sat down with renowned marketer Dennis Mambure the Group Head Marketing and Communications at FMB Capital formerly Barclays Bank where he shared some anecdotes on the subject of rebranding.

Click to read: https://thecmo.co.zw/lessons-on-rebranding-with-dennis-mambure/

Lessons on Rebranding with Dennis Mambure - The CMO The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

09/03/2020

CELEBRATING WOMEN IN MARKETING: JULIET ZISWA

Juliet’s purpose in life is to build people and build brands! She is a solid & strong Marketing Professional with a track record in developing, building & growing brands/businesses profitably across geographies (Africa & Middle East), Categories, Portfolios & Brands. Juliet has extensive experience in End to End Marketing: Innovation/Renovation Roll Out and Scale Up, Customer Marketing/ Trade Marketing and rigorous In-Market Operational Execution/Market Activation of Brands.
Strong domain expertise and personal passion in
1.Consumer Insight based Marketing, developing and building Brands with a Purpose.
2. Strategy & Leadership
3.Integrated Communication Development & In –Market Operational Execution.
4.Market Development. Creating markets, growing markets and growing share.
5.Marketing Operations. Strategy into Execution. Tracking, Monitoring & delivering Return on Marketing Investment.
6. Building Talent & Teams. She is accomplished in building and leading high-performance teams and development of talent.

As a result of her outstanding work, this has seen her receive a mix of both personal and brand accolades. Juliet has twice won the Marketer of the Year Award in Zimbabwe (2016, 2017 from Marketers Association of Zimbabwe) & The Most Outstanding Marketer of the Year (2017 from Megafest Zimbabwe
Juliet is associated with
1.Landing Bold, Game Changing & successful activities, campaigns and promotions in quite challenging markets where consumer buying power had been eroded.
2. Award winning campaigns: First Gold Loerie Award in Zimbabwe for the Unilever Campaign Sunlight Chiedza and Local Marketers Association of Zimbabwe Brand Awards for Unilever + NetOne.

Outside her work, she loves to see people develop, progress & unlock their human potential, thus she does a lot of coaching and mentoring to a number of people across Africa. She enjoys reading inspirational books, listening to all genres of music & loves to dance!

05/03/2020

CELEBRATING WOMEN IN MARKETING: DEDREY MUTIMUTEMA

Dedrey Mutimutema is a marketing trailblazer who has immensely contributed to the growth and repositioning of Nedbank Zimbabwe Limited. In her role, Dedrey has developed various customer-focused, market-based strategies, and has been instrumental in the development of value propositions and products that have significantly contributed to the year-on-year improvement in Nedbank Limited`s service rating, customer loyalty and overall profitability. During her tenure at Nedbank, the bank has received various accolades/awards for brand equity, customer service and marketing campaigns. other notable achievements include launch of products such as the Women’s Value Proposition and the Bundle Account which were the first in the Zimbabwean market.

She holds a Master’s Degree in Business Leadership, a Bachelor’s Degree in Marketing, and she is a certified Digital Marketing Practitioner. Dedrey holds these and various other Marketing, Leadership and Management courses with UNISA, University of Cape Town, Gordon Institute of Business Leadership -University of Pretoria, Institute of Marketing Management amongst others. She is a member of several business and community initiatives and is the current Chairperson for the Bankers Association PR sub-committee. She has received awards which include, Manager of the year, Zimbabwe`s Top 20 women in Business, 1st runner up-Marketer of the Year 2018, as well as being a nominee for Manager of the year by the Zimbabwe Institute of Management. Dedrey was profiled in the Book of Successful Zimbabwean Women by Woman Excel. She is an active member of the community, both in her personal capacity and as the Corporate Social Responsibility Champion for the Bank. Dedrey has mentored many people in her various spheres of influence and speaks at various leadership forums, especially those targeted at the youth and women which are areas of passion for her. She is married and has three children

The everyday problem solver! What every marketing professional should do in 2020 - The CMO 02/03/2020

The everyday problem solver! What every marketing professional should do in 2020 - The CMO

The everyday problem solver! What every marketing professional should do in 2020

In this thought provoking article, Dennis dissects the essential qualities that makes great marketers. He argues that to become a world class marketer, it is not about the title or position one holds but the innovation, and problem-solving skills one possesses.

Read and be inspired: https://thecmo.co.zw/the-everyday-problem-solver-what-every-marketing-professional-should-do-in-2020/

The everyday problem solver! What every marketing professional should do in 2020 - The CMO The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

So many marathons, so much for doing the same thing - The CMO 27/02/2020

So many marathons, so much for doing the same thing - The CMO

So many marathons, so much for doing the same thing

Lately there has been so many marathon events and in this piece, the author's epistemic curiosity emanates from the recent upsurge in the number of brand sponsored marathon events. The author therefore probes and uncovers the subject of health and fitness in the context of marathons.

Click to read and share your thoughts: https://thecmo.co.zw/so-many-marathons-so-much-for-doing-the-same-thing/

So many marathons, so much for doing the same thing - The CMO The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

24/02/2020



"The best ideas come as jokes. Make your thinking as funny as possible" David Ogilvy

17/02/2020



"Doing business without advertising is like winking at a girl in the dark. You know what you're doing, but nobody else does." - Stuart H. Britt

Why are marketers still jostling for press ad space? - The CMO 11/02/2020

Why are marketers still jostling for press ad space? - The CMO

Print Advertising is Dying, Yes we said it! It is still remarkable that brands without a solid digital presence spend thousands in print advertising when that budget is enough to develop their digital footprint. We argue this in this piece and also keen to hear feedback directly from the marketers!

Read: https://thecmo.co.zw/why-are-marketers-still-jostling-for-press-ad-space/

Why are marketers still jostling for press ad space? - The CMO The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

When A Brand Becomes A Savior - The CMO 28/01/2020

When A Brand Becomes A Savior - The CMO

When A Brand Becomes a Savior

The story of Clean City is the perfect representation and embodiment of a brand formed, established to serve a purpose and stand for a cause or ideal. Read more

Click: https://thecmo.co.zw/when-a-brand-becomes-a-savior/

When A Brand Becomes A Savior - The CMO The Chief Marketing Officer blog is the go to place for all content and cutting-edge analysis on digital marketing, advertising, branding, sales, customer services in Zimbabwe.

Our Mission

The Chief Marketing Officer is the marketer and non-marketer’s go to place and hub for all news, updates and information pertaining to the marketing fraternity in Zimbabwe. The authors draw inspiration from their former Chief Marketing Officer and share timeless marketing principles drilled in them over the years.

In the words of Peter Drucker, businesses exist to serve the customer through marketing and innovation, thus it is incumbent upon the CMO to connect the dots in the business and establish an environment, culture and strategy to serve customers profitably. The CMO will thus share nuggets, strategies and tips in the hope of inspiring other marketers and would be marketers to rise up to the upper echelons and become the fulcrum of the entity.

Mission of CMO
To fill the information gap within the marketing fraternity in Zimbabwe through provision of unparalleled thought leadership and cutting edge analysis on marketing related content.

Vision

Videos (show all)

Father's Day

Products

Training, Consulting

Telephone

Address


15 Verona Gardens
Harare
Other Advertising/Marketing in Harare (show all)
Iconic_Generation_Zw Iconic_Generation_Zw
Harare

Aimed at Marketing,Its A Brand

Tisu Media Tisu Media
Malvern Corner, 2nd Floor Suite 10, Cnr 2nd & Sealous Avenue
Harare, 263

Graphic Design, Advertising, Printing, Signage, Branding.

Blackbury Zimbabwe Blackbury Zimbabwe
ZTV Pocket's Hill, 1 Northend Road, Highlands
Harare

World class provision of TV content in association with various global media partners.

Fame Factory Zimbabwe Fame Factory Zimbabwe
1771 Mount Pleasant,Housing Cooperative,Hatcliffe,Borrowdale,Harare,Zimbabwe
Harare

DM For Promo/Shoutout! Fame Factory is a media company based in Zimbabwe.We are committed andto giving you news that is hot, accurate and fair.

Bvtraderszwgmail.com Bvtraderszwgmail.com
54 L Takawira St
Harare

schoolwear

Tonbert Signs Tonbert Signs
F17Eastgate Market First Floor Corner R. Mugabe & Wyne Street
Harare, 263

Tonbert Signs specialises on graphic designing, printing & branding. Our products include, billboards, banners, business cards, flyers and all forms of signage.

Midex Classifieds Midex Classifieds
Harare

Making business easier!!! A place where real buyers meet genuine sellers!!!

Ambuji Enterprises Pvt Ltd Ambuji Enterprises Pvt Ltd
Harare

We specialize in the the supply of computer hardware, personal protective equipment (PPE), managed print services, printers, printing consumables, stationery, corporate gifts, packaging, pre-printing, branding and other office products.

Monrue Graphics Promotions Monrue Graphics Promotions
170 JOSIAH CHINAMANO AVENUE
Harare, 00263

When image is everything we have the solution. NAME IT WE BRAND IT.WE SUPPLY ADVERTISING & PROMOTIONAL GIFTS & PRINT SERVICES AS WELL. [email protected]

Rewild Media Rewild Media
Mukuvisi Woodlands
Harare

Providers of exceptional media and advertising services in Zimbabwe

RENT A ROOM HARARE RENT A ROOM HARARE
Colchester
Harare

Dunhu is a one stop shop for all rental property needs

AJM FARM FRESH EGGS AJM FARM FRESH EGGS
922 Milford Rd Waterfalls
Harare, ±263

Fresh farm produce, Eggs, Road runner chickens, chicks etc