Disruptive - Influencer Marketing Agency

Disruptive Waves is an Influencer Marketing Agency creating one of the largest influencer networks in Africa, connecting brands& agencies to only the best influencers and social media thought leaders.

HOW TO CREATE A VIRAL VIDEO FOR SOCIAL MEDIA

Do you want your video content to go viral? Most marketers undoubtedly want the audience growth and attention that comes from having content go viral, but they also know that there’s no one formula to attracting viral success.

Knowing some of the common elements of viral videos can help you create more discoverable and engaging content. That’s why we’ve put together some expert tips directly from Sprout Social’s video team to keep in mind.

To learn more about creating a viral video, let’s dive in.

What is a viral video?
Let’s start with the basics. What do we mean when we say viral video?

It’s called going viral when a piece of content really takes off on social media and reaches a large audience very quickly by receiving an unusual amount of shares and exposure. Whether it’s a tweet, a Facebook post, or a video, many different types of content can go viral.

Videos can go viral on a variety of different platforms, from Facebook to YouTube to TikTok and more. But what goes into creating a viral video? And how can you ensure the largest audience possible sees your video content?

Read on to get our five top tips from the Sprout Social video team themselves.

Expert tips on creating viral video content
Sprout Social’s video team is well versed in creating video content that regularly reaches large audiences, so we wanted to share some of their expert tips that you can utilize during your own video production and optimization.

1. Start with a brief
Your first step of any potential viral video is to plan everything out thoroughly and create a brief and a storyboard. The purpose of filling out a detailed creative strategy brief is to shed light on your actual goals, key messages, tone, length, distribution channel, and more.

Every good brief helps to align messaging and the video’s overall purpose from the content team all the way to the video production team. This way all of your brand’s content will be cohesive and have the same overall vision, strengthening your brand.

2. Know your audience
If you don’t know anything about the people you’re targeting, your video will fall flat every time. To really create a piece of content that goes viral among your target audience and beyond, you need to know what’s going to resonate with them and actually make them want to share your video.

One great idea to ensure your team fully understands your target audience is to create an empathy map. This will give you insight into what will grab your audience’s attention so that your content fits perfectly into what they’re looking for online

3. Pinpoint your goals
So you want to create a viral video. But what for? Knowing you want something to go viral isn’t enough for a solid social media marketing strategy. You also need to know why you want your video to go viral.

Are you simply looking for brand awareness? Are you hoping to grow your online following? Or are you hoping to generate conversions through this viral video?

Each purpose will require your team to create vastly different videos for audience members at different stages of the funnel, so you need to have an idea of what your goals are well before you begin production.

4. Start strong
Every good viral video grabs attention immediately. The best way to do this is by using the word “you” within the first five seconds of your video. This is because there’s research that shows if your video uses language like “you” or “your” in the first few seconds, you get a higher retention rate.

Other ways to start your video for maximum results include:

Create a plot twist or be unpredictable
Make your content relatable
Engage your viewers’ emotions
Incorporate attention-grabbing audio/music clips
Forget about being promotional
5. Tell a story
Our social media video production team’s last tip on how to make a video go viral is all about captivating your audience through storytelling.

You want to be able to tell a compelling story in a short amount of time – viral videos shouldn’t be long videos – by choosing a universal context for your creative concept. For example, the context of “Monday blues” is universal and doesn’t need a lot of time to explain.

Play to tropes that your audience will know well so that you can jump right into your video without much backstory. This is a great way to create a relatable video that your audience can really resonate with and want to share with friends and family. It’s also a great starting point to upend expectations and be attention-grabbing.

To massively increase your reach, start creating your own viral video content using these expert tips and guidelines. Incorporating viral videos into your overall video marketing strategy can be a great way to increase reach, brand awareness, and conversions.

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7 Easy Steps to Becoming a Social Media Influencer

• Select Your Niche
• Optimize Your Social Media Profiles
• Understand Your Audience
• Create& Post Relevant Content
• Be Regular& Consistent
• Engage With Your Audience
• Let Brands Know You’re Open to Collaborations

Podcasters Are the New Influencers 🎤

Hiring an influencer can be expensive, and you only reach people on social media. Being on a podcast allows you to network and be seen across social media and search engines.

Hiring influencers can get expensive for startups. You pay them and give them free products. They post about it on their social media, and you go on your merry way and hope that their audience sees it and acts.

Most reputable podcasts, on the other hand, don’t charge you to be on their show, and if one does ask you for money, nine times out of ten, run! Podcasts typically have a substantial audience comparable to many influencers or micro-influencers. Additionally, your audience and theirs get to learn more about you and your business straight from you.

Podcasters Are the New Influencers 🎤

Hiring an influencer can be expensive, and you only reach people on social media. Being on a podcast allows you to network and be seen across social media and search engines.

Hiring influencers can get expensive for startups. You pay them and give them free products. They post about it on their social media, and you go on your merry way and hope that their audience sees it and acts.

Most reputable podcasts, on the other hand, don’t charge you to be on their show, and if one does ask you for money, nine times out of ten, run! Podcasts typically have a substantial audience comparable to many influencers or micro-influencers. Additionally, your audience and theirs get to learn more about you and your business straight from you.

Full article here: https://bit.ly/3CsfB2y

Powerful Personality Traits of Influencers:

1. Influencers are givers

Influencers focus on helping one another without expecting anything in return. They give and balance with their own self-interests to make giving a win-win for all parties.

Givers have the greatest opportunity to both succeed and fail in business because givers can often be taken advantage of, but the most successful givers thrive when they have their own self-interests aligned with giving.

2. Influencers are curious about the next big thing.

Early adopters are people who start using technology products when they are first available. Influencers treat early adoption as a way of thinking, a mindset, and philosophy for who they are as creators and entrepreneurs.

Curiosity about new technology mediums is all you need to figure out how to launch your idea. Moving first on technology doesn’t mean you need to be a social media or tech expert; it means that you see technology as a tool and a process, and you aren’t afraid to try new things.

3. Influencers build a big vision over time.

Little things make big things happen.” This is true about influencers as they build their big vision over time while crafting smaller projects along the way. Simply put, your big vision is your end goal.

To get there, make your vision simple and stick to it. Influencers do not let anyone or anything get in the way of their vision. Influencers go big and then validate their vision to prove they are the best in the world at what they do.

4. Influencers experiment to find their goals.

When starting a project, “You don’t need to have to have your outcome or goal clearly articulated at the beginning, especially when you’re trying things that have very low barriers to try.”

Having specific goals can cause you to miss much more important goals& “can get in the way of the process.” Influencers experiment in one direction that can often cause them to find more specific and significant goals along the way. Influencers focus on curiosity, not outcomes.

5. Influencers collaborate with other influencers.

A “collab,” as it’s called in the Social Media world, is another secret sauce ingredient in the Influencer Economy. Each creator is able to share the other’s success and introduce new audiences to each other.

It’s a win-win way for influencers to help others and reach new communities. Even big influencers want to collaborate with smaller influencers, if not to just help them out and pay it forward, but also to grow their audience in a smaller niche.

Conclusion:

Influencers are transforming media and entrepreneurship in the modern business age. The current generation of influencers is launching game-changing ideas, building loyal communities, and thriving with fulfilling businesses.

Are you an influencer? If not, and you want your mindset to be more like that of an influencer, consider how you can incorporate their personality traits into your daily routine.

Follow us to learn how you can grow your audience and become an influencer.