Quartz Marketing

If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.

The key is, no matter what story you tell, make your buyer the hero.

Don’t be afraid to get creative and experiment with your marketing

I don’t care much for best practice. I care about conversions. That’s why I test

Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Timeline photos

To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products.

As you’ve noticed, people don’t want to be sold. What people do want is news and information about the things they care about

Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet.

People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust

Your website is your greatest asset. More people view your webpages than anything else

The key ingredient to a better content experience is relevance.

SEO is not something you do anymore. It’s what happens when you do everything else right.

When you start with what’s at stake for the buyer, you earn the right to their attention

Content is the atomic particle of all digital marketing

hello everyone

Social media's impact on officer-involved shootings

Very good read

http://www.wctv.tv/content/news/Social-Medias-Impact-in-Police-Involved-Shootings-385946831.html

Social media's impact on officer-involved shootings Social media has played a pivotal role in recent cases of officer-involved shootings.

Happy Easter to everyone......

Everything You Need to Know about The Internet of Things

Everything You Need to Know about The Internet of Things Imgur: The most awesome images on the Internet.

Everything You Need to Know about The Internet of Things

Confused about the Internet of Things (iot)? Check out this excellent infographic....

Everything You Need to Know about The Internet of Things Imgur: The most awesome images on the Internet.

5 New WordPress Plugins SEOs Will Love - SEMrush Blog

Great read this for wordpress enthusiasts https://t.co/7DvCcl2IAW

5 New WordPress Plugins SEOs Will Love - SEMrush Blog Which new WordPress plugins are most useful for SEOs? Malcom Chakery offers five brilliant suggestions.

Some Tips for Social Media Success for your business

1. Know the rules of each network you post on

Each one will have slightly different rules. Take some time to review and then be sure to follow the rules. After you review the written rules, find out if there any “unwritten” rules you need to know. You can do this by observing for a while or simply ask your colleagues. For example LinkedIn is all business all the time. You shouldn’t socialize or share personal information there. Facebook, on the other hand, embraces the meaning of social media. Even if you are there for business marketing, you can and should share your personality. People on Facebook want to see who is behind the brand.

2. Proofread

A typo every now and then is not the end of the world, but chronic typos, misspelling, or grammatical errors could destroy your credibility. Of course, it may not be possible to have someone else proofread all your posts. A good way to check yourself is to read your writing out loud. You will be amazed at how many typos you catch this way.

3. Follow the 60/20/20 rule for posting

60 percent: Helpful/useful information such as tips or links to helpful information
20 percent: Support your followers/friends, share and like their posts, comment on their page
20 percent self-promotion: This is where you promote your service or product directly

4. Include a branded image as often as possible

Photos receive 53 percent more likes on Facebook than the average post and 84 percent more link clicks. What is a branded image? This can be as simple as including your business name on the image. When you do this, it not only builds your brand, but ensures your image is credited to you when it is shared without a link back to you.

5. Use videos

Videos increase people’s understanding of your product or service by 74 percent. You don’t have to produce a major motion picture. On the contrary, keep it short and sweet because up to 45 percent of viewers stop watching a video after one minute. By the two-minute mark, 60 percent of viewers have tuned out. Get your message across quickly before your viewers click away.

6. Be consistent

Set up a posting schedule and stick with it. How much should you post and what is considered too much? The somewhat frustrating answer to this is, “It depends.” It’s hard to say what’s right for everyone as it will vary not only by platform but, by target audience. It’s best to use some trial and error to learn the optimum number of posts for your audience. Buffer has a great infographic on the topic here.

Posting too much will lose followers; the key is to be consistent. For example, if you schedule it to post on Facebook each day at 1 p.m., your fans will expect a post from you at that time. If your schedule is inconsistent they may lose interest and only see your posts when you “happen” to appear at the top of their timeline.

7. Answer questions, ask questions, comment, like, and share

Remember being social and supporting your friends and fans? Pay attention to what others are posting. Do you have a question about it? Ask. If someone posts a topic you can contribute to, comment on their entry. And don’t forget to like and share others content.

8. Vary your type of posts

Different types of content appeal to different people. The popularity of videos is undeniable and the popularity of Blab and Periscope shows the power of this type of content. Make sure you vary the type of content you post.

9. Use hashtags

Hashtags are a way for social media users to tag their posts with keywords, which in turn make them easier for social networks to organize and users to search. If you ever read a post that was 90 percent hashtag, you know how annoying it is. Use a maximum of four hashtags.

This is definitely not a comprehensive list. It’s just a start for those new to social media or looking to enhance their social media activities

It’s not all about marketing…
it’s about helping our clients succeed!

Marketing isn’t about being seen by the greatest number of people, it’s about connecting with the right people.

ProlificNorthLive

We are passing today, do say hello if you are there and you see us http://live.prolificnorth.co.uk/

ProlificNorthLive ProlificNorthLive is a one day expo taking place at Emirates Old Trafford on 2 February 2016

We Are Hiring

Social Media Assistant/Intern
Remote role (Zimbabwe)
Start ASAP

We are looking for someone with a passion for the web including social media and marketing. You will be working as part of a small team. Your primary role will be to use social media and digital marketing to grow and expand our client’s online presence. You will need to communicate with team members and clients, and to ensure all projects are completed effectively and efficiently. You will be focusing on platforms such as: (LinkedIn, Twitter, Facebook, Google+ etc.) along with influencing and working on digital avenues such as search engine optimisation.

As a Social Media Assistant/Intern you will have opportunities to grow our brand, expand our customer base, innovate our processes, and engage with our potential and existing clients.

This opportunity is perfect for school/college leavers with real passion, attention to detail and enthusiasm for everything creative.

Detailed Duties
Advise clients and team members on social media campaigns
Engaging with social media posts on client accounts
Building campaigns into social media software
Assist in the creation of presentations to clients
Become an advocate of the business in social media spaces, engaging in dialogues and answering questions where appropriate

Person Requirements
We are looking for someone who has a keen interest in social media and social engagement.We need someone with excellent communication skills and the desire to work hard, be creative, learn new things and develop their skill sets.

Essential Skills / Experience / Qualities:
No formal qualifications required
Experience using the internet and social media
Computer literate with knowledge of Microsoft packages, in particular, Word, PowerPoint, Excel and Outlook
Photoshop, Illustrator or Indesign preferable.
Ability to be flexible when facing changing situations, while remaining focused on the end goal
Ability to contribute to the work of the team while balancing personal workload and objectives

Beneficial Skills / Experience / Qualities:
Experience with social media platforms, including, but not limited to Facebook, , Twitter, YouTube, Google+Experience using with Google AdWords and Facebook Ads
Experience proofreading and editing
Experience writing and editing social media
Experience of measuring the success of a social media campaign

What are the career opportunities?
There will be many opportunities to develop in the following roles: Content Strategist, Social Media Analyst, Digital Marketing Assistant and Social Media Assistant

Required experience:
social media, a passion for all things marketing and especially digital

If you are interested, please inbox us or DM us here on social media and let’s chat. Nothing better than getting paid for making noise online...

Unilever puts a quarter of its overall ad budget into digital marketing

We would all love to have Unilever as a client http://www.marketingmagazine.co.uk/article/1381419/unilever-puts-quarter-its-overall-ad-budget-digital-marketing

Unilever puts a quarter of its overall ad budget into digital marketing

How to Meet Your Business Marketing Objectives

Every beginning of the year you really do need to revisit your business plan, here is what to look at when it comes to marketing http://www.business2community.com/consumer-marketing/meet-business-marketing-objectives-01437406#JIGLL1wuTcmsjPXY.97

How to Meet Your Business Marketing Objectives Marketing is one of the most important departments in your organization, and meeting your marketing objectives is one way to ensure that people are learning about your brand and remembering it. But h…

6 Reasons Your Brand is Failing at Social Media Marketing

Read this and learn http://www.business2community.com/social-media/6-reasons-brand-failing-social-media-marketing-01434713#6ldUZUME32I686XP.97

6 Reasons Your Brand is Failing at Social Media Marketing Everyone’s doing it. Social media marketing, that is. And, some are doing it better than others. Take a look at six reasons why your business has yet to master social media marketing. Your soci…

7 ways to automate social media

Here are some great tips we found useful to our SMM activities http://mashable.com/2016/02/01/automate-social-media/.PqF

7 ways to automate social media While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with con...

Top Five Digital Marketing Trends For 2016 - Fourth Source

We have looked at a million 2016 predictations and they are all predicting the same trends, they cant all be wrong. We especially agree with this one http://www.fourthsource.com/online-video/top-five-digital-marketing-trends-2016-20256

Top Five Digital Marketing Trends For 2016 - Fourth Source As January finally draws to a close, and we congratulate ourselves on having made it through arguably the most miserable month of the year, thoughts turn t

How Internet of Things Will Change Digital Marketing

Wekeeping getting asked about IoT and its link with digital marketng, I think you should take a read of this, its all in there http://www.business2community.com/digital-marketing/internet-things-will-change-digital-marketing-01441101#HScdO4TzFfCC1owD.97

How Internet of Things Will Change Digital Marketing Internet of things pretty much dominated the digital space during last year and has now left everyone waiting to see its significant results across our homes, workplaces, streets as well as across th…

Entrepreneurs should start 2016 by examining business basics

Currently reading http://disrupt-africa.com/2016/01/entrepreneurs-should-start-2016-by-examining-business-basics-standard-bank/

Entrepreneurs should start 2016 by examining business basics Entrepreneurs should start 2016 by examining business basics - Standard Bank.

SA gets its first digital marketing solution for publications

We like the sound of this tool http://www.bizcommunity.com/Article/196/16/140035.html

SA gets its first digital marketing solution for publications