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PLAY

PLAY

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Wake up and just press PLAY. Our designs are intentional, smart, and fresh. It's Everyday Luxury. At PLAY, our garments are designed with intention.

Our premium fabrics and fine finishes afford you the luxury of comfort, whether it be in a meeting, mid-workout, or relaxing with your friends. We make it as simple as pressing PLAY.

Photos from Tiger Blue's post 17/01/2026
17/01/2026

Signature Tiger Blue, head to toe. The only way, some might say.

It's time to take your wardrobe to a whole new level.šŸ…

šŸ“ Shop Tiger Blue at We are EGG (V&A & Cavendish, Cape Town), The Space Rosebank (JHB), 2 Cents Clothing (Mount Edgecombe, Durban), Zeit Geist (Long St, Cape Town), and Don V (Camps Bay).

This is a pair of @tiger_blue_denim! The South Africaā€“based denim brand began its journey during the pandemic, in the Year of the Water Tiger, a fitting symbol of strength and resilience. This highlighted straight-fit pair is crafted from unwashed, raw selvedge denim featuring a classic redline ID. Youā€™ll even spot those signature selvedge edges inside the fly and coin pocket, a subtle detail true denim lovers will appreciate. Every pair of Tiger Blue is packed with unique details such as: branded buttons and rivets, distinctive stitching on the back pockets that will fade beautifully over time, and printed inner pocket bags with care instructions for raw denim, including tips on when and how to wash. Thereā€™s also a metal key ring on the front belt loop and a vintage-style pocket flasher to complete the look. Each pair comes with a free freezer bag, designed for those who prefer to go longer between washes. Itā€™s simple to use: place your jeans inside the bag, pop it in the freezer overnight, and by morning your denim will be fresh and ready for the next round of wear. Discover this new denim kid on the block: @tiger_blue_denim! šŸ¤› 16/11/2025

This is a pair of @tiger_blue_denim! The South Africaā€“based denim brand began its journey during the pandemic, in the Year of the Water Tiger, a fitting symbol of strength and resilience. This highlighted straight-fit pair is crafted from unwashed, raw selvedge denim featuring a classic redline ID. Youā€™ll even spot those signature selvedge edges inside the fly and coin pocket, a subtle detail true denim lovers will appreciate. Every pair of Tiger Blue is packed with unique details such as: branded buttons and rivets, distinctive stitching on the back pockets that will fade beautifully over time, and printed inner pocket bags with care instructions for raw denim, including tips on when and how to wash. Thereā€™s also a metal key ring on the front belt loop and a vintage-style pocket flasher to complete the look. Each pair comes with a free freezer bag, designed for those who prefer to go longer between washes. Itā€™s simple to use: place your jeans inside the bag, pop it in the freezer overnight, and by morning your denim will be fresh and ready for the next round of wear. Discover this new denim kid on the block: @tiger_blue_denim! šŸ¤›

So many new pieces incoming šŸ˜®ā€šŸ’Ø What are you most excited for? 04/11/2025

So many new pieces incoming šŸ˜®ā€šŸ’Ø What are you most excited for?

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Men's clothing shops

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15 Fairway Close
Parow