Business Fix - Digital Marketing

We are a Digital Marketing Agency in the Garden Route that drives more traffic, generates conversions, and increases sales for your Small Business to ensure you have a strong advantage over your competitors.

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[09/25/20]   Top 10 Advantages of Facebook Marketing for Your Business - Part 5

9. Measurable Performance
While it may be obvious, it is worth emphasizing that Facebook does allow reporting on an extensive set of metrics. Depending on the ad format, many metrics are available.
These include actions users can take before leaving Facebook (e.g., reach, ad engagements) to off-Facebook events (e.g., conversions, revenue).
The only requirement is to install the Facebook pixel on your site.

10. Keep Your Existing Audience Engaged
One important benefit of Facebook advertising is that it nurtures and helps grow your Facebook followers and fans.
While driving referral site traffic, site engagement, and conversions is key, it is also important to regularly engage with and maintain your Facebook audience.
Think of your Facebook profile as your business’s second website – another digital extension of your business.

[09/24/20]   Top 10 Advantages of Facebook Marketing for Your Business - Part 4

7. Variety of Ad Formats
With 10 Facebook ad formats, Facebook leads social media platforms in the range of ad options it makes available.
For each target marketing funnel stage, there are a couple of available options, with image and video ads most commonly used.
Worth noting, nearly all ad formats accommodate some text and visual elements providing you a substantial opportunity to both describe and showcase your business.

8. Drive Traffic Directly to Your Site
As suggested earlier, many of Facebook’s ad options allow driving referral traffic to your business’s site.
It is true that most users open Facebook with the intent of staying there to browse its content.
However, if your add is compelling and targeting is highly relevant, the ad will be sufficiently enticing for the user to leave Facebook and reach your site.

[09/23/20]   Top 10 Advantages of Facebook Marketing for your Business - Part 2

3. Full-Funnel Targeting with Multiple Form of Engagement
Of all digital platforms, Facebook is perhaps the only one that successfully caters to users at any stage of their engagement journey.
Facebook’s ad formats, targeting options, and measurement capabilities align well with any marketing strategy.
It is useful whether a user is in the proverbial upper funnel stages, casually browsing and just starting their research, or in a mindset to transact.

4. Audience Transparency
While some programmatic networks offer similar audience targeting capabilities, Facebook’s audience reach is highly transparent.
By virtue of self-selecting audience targeting, your business has a high level of control and transparency over the audiences you target.
Fans: Your Facebook followers.
Friends of Fans: Users who are friends of your followers.
Behaviors or Interests: Users who meet the criteria you selected based on self-reported criteria.
Remarketing: Users who have previously visited your site.
While other platforms will auto-optimize your placements, segmenting your campaign on Facebook based on these known audience clusters positions you to derive insights.

[09/23/20]   Top 10 Advantages of Facebook Marketing for your Business - Part 3

5. Psychographic Targeting
Facebook’s targeting capabilities go far beyond demographics.
Increasingly, demographics alone are a poor predictor of someone’s lifestyle or purchasing needs.
For example, not all millennials have high college debt or lead a lifestyle one would associate with having a low disposable income.
Facebook’s targeting capabilities allow targeting by a wide range of lifestyle characteristics, such as interests, life events, behaviors, or hobbies.

6. Competitor Targeting
Few solutions will allow you to pursue the audiences of your competitors.
n Facebook, you can’t target fans of other brands.
However, you can still target users who have indicated desired brands as their interest.
That is based on self-reported data and may not be current, as it is dependent on the last time a user has updated their settings.

[09/21/20]   10 Advantages of Facebook Marketing for your Business

1. Reach a Wide Audience:
Undeniably, Facebook offers advertisers one of the largest user bases.
As of July 2020, according to Statista, Facebook had more than 2.6 billion users worldwide.

That is more than any other social media platform and second to perhaps only Google’s search users.

2. Alignment with Both B2C & B2B Businesses:

Have you heard that Facebook advertising is only for B2C businesses?

Prepare to be surprised at how B2B businesses can also run successful campaigns on Facebook.

Business decision-makers spend 74% more time on Facebook than other people.

The B2B space is competitive , which means B2B marketers must be aggressive when leveraging Facebook.

But with the right targeting, ad format, messaging, and off-Facebook user experience on your site, there is definitely opportunity for success.

[09/18/20]   Why should you use Facebook Marketing. Part 3

Sponsored Stories
Sponsored Stories are a type of Facebook ad that shows a user’s interactions, such as a Facebook like, to the user’s friends.

Sponsored Stories seeks to capitalize on the “word of mouth” marketing concept. If a user sees that three of his friends like a certain page, he is more inclined to pay attention. The goal of Sponsored Stories is to have a user take the same action as their friends. Advertisers can choose to show friends “likes” if they want more page likes, show friends who have “claimed this offer” if a business wants more users to claim offers, etc.

Facebook Open Graph
Facebook Open Graph lets businesses label a user’s action with their app. Billions of interactions are posted with Facebook Open Graph every day.

Facebook Exchange (FBX)
Facebook Exchange lets advertisers take advantage of ad re-targeting on Facebook through real-time bidding. Advertisers can target audiences based on web history data – when a user visits a product page on a retailer’s website, but fails to make a purchase, the retailer can then display an ad for that same product on Facebook with FBX.

[09/17/20]   Why should you do Facebook Marketing. Part 2

3. Hosting Facebook Contests
Running Facebook contests, sweepstakes, or promotions is another Facebook marketing tactic that can increase fans and brand awareness.

When conducting a Facebook contest, be aware that contests can’t be hosted through Facebook itself (meaning you can’t ask for likes as entries, have people write answers in the comments, etc.) Businesses must use a third-party app for creating their Facebook contest, then direct users to the app from their page.

4. Facebook Promoted Posts
Facebook Promoted Posts let page owners pay a flat rate in order to have their individual Facebook posts reach a certain number of users, increasing a specific post’s reach and impressions.

[09/17/20]   Why do Facebook Marketing. Part 1

1. Making the Most of Your Facebook Business Page
A page is a great free marketing tool for businesses. These pages let businesses identify themselves – not just through listing product offerings and services, but also by sharing links, images, and posts on a customizable page to give a better sense of a business’s personality and character.

2. Facebook Advertising: Classic Ads
Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site. These classic ads are referred to more specifically as Marketplace Ads. They include a headline with copy, an image, and a click-through link to either a page, a Facebook app, or an outside website.

[09/15/20]   This week we will be sharing ways to use Facebook for Marketing

Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.

In this post we will be looking at seven ways you can use Facebook for marketing.

Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool – it’s a great space to keep customers informed, develop brand identity, and broaden your reach. 14/09/2020

Online vs TV vs Radio – The best way to spend your advertising budget

Online VS TV VS Radio - The best way to spend your advertising budget If you want the best return on your advertising spend, then going online must be your first choice. 11/09/2020

Digital Marketing | BusinessFix South Africa

We are a Digital Marketing Agency in the Garden Route that drives more traffic, generates conversions, and increases sales for your Small Business to ensure you have a strong advantage over your competitors.

Kindly contact us [email protected] or go to our website should you require any assisting building you small to large businesses brands. If You Had New Customers Brought To You Weekly What Would You Focus On? Find out how to predictably get more clients on demand as well as further developing your presence on social media so that way you are never again at the mercy of outdated marketing methods!


We are a Digital Marketing Agency in the Garden Route that drives more traffic, generates conversions, and increases sales for your Small Business to ensure you have a strong advantage over your competitors.

Kindly contact us [email protected] or go to our website should you require any assisting building you small to large businesses brands.


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Business Fix - Digital Marketing




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