Jordan Bushell

The global stage is open.

Hennessy MyWay 2026 is officially live.

This is not just a challenge about building a cocktail.
It’s a challenge about perspective.

Every year, I see bartenders from around the world step forward to share their interpretation of ritual, sustainability, culture, and craft in their own way. That’s what MyWay is about.

To take part:

• Create a cocktail that reflects your personal interpretation of “My Way”
• Build a concept rooted in sustainability, ritual, and personal influence
• Submit your entry digitally before April 30 (midnight in your local time zone)

No travel is required to enter.
No previous titles are required.

Just your voice, your creativity, and your point of view.

National champions will earn their place at the Global Final in Paris and Cognac this October alongside some of the most respected names in our industry.

If you’ve been waiting for the right moment to step forward, this is it.

I look forward to seeing what you create. See bio for entry page

Cheers Jordan Bushell

How lucky am I that I have these two valentines?

MyWay finals starting, getting bartenders from around the world together in Paris to head to cognac tomorrow. Going to try and show all the BTS stuff this week tha makes it all happen.

My little girl turned one on Sunday. This year has been a journey of discovery, and seeing her learn and grow and absolutely capture my heart. I can't wait to teach her all the things as we go on life's adventures together. Thank you for adding to our growing family little girl.

This Mother's Day hits a little different I get to see hold her granddaughter and know everything she taught me will applied to a new generation while also seeing .damato a year after giving birth to our little girl having sacrificed so much and grown with our little girl. Without her Athena would not get to celebrate but even before her Athena was a mom. I love the changes that have happened this year and I can't wait for many more. Love you .damato you are an amazing tireless mom.

Our 2024 My Way winners.

🏆 Overall
🌱 Most Sustainable
🥃 Best Ritual

Head to HennessyMyWay.com to register and view last year’s Top 10 submissions.

Last year marked 5 years of My Way and our 2nd in-person edition—raising the bar once again.

Registration is now open at HennessyMyWay.com

Our annual challenge has evolved…

Get ready for My Way 2025–bigger and bolder than any year before.

March 1st marks the beginning of something unforgettable.

Lunar New Year is always a special celebration having this group In one room to celebrate the year of the snake was that much more special.

Above average day on the job chopper 🚁 in to the Grand Canyon to serve X.O 🥃

Introducing the new look of Hennessy X.O Luminous