77Agency

Il nostro General Manager Amedeo Guffanti oggi ha tenuto un workshop allo sul tema della convergenza tra e .
IAB Italia

Tra due giorni inizia lo e noi saremo presenti sia come Social Media Partner che con un workshop tenuto dal nostro General Manager Amedeo Guffanti!
Iscrivetevi per partecipare 👉 http://bit.ly/2CHV8JA

IAB Italia

Siamo felici di annunciare che saremo Social Media Partner di IAB Italia per il prossimo IAB Forum 2019!
Amedeo Guffanti, nostro General Manager, terrà un workshop sulla Digital Convergence.
Ti aspettiamo il 20 novembre al MiCO, iscriviti per partecipare: http://bit.ly/2CHV8JA
_________________________

We're happy to announce that we will be IAB Italia's Social Media Partner for the next 2019!
Our very own General Manager Amedeo Guffanti will be hosting a workshop on the .
Sign up now and join us on the 20th of November: http://bit.ly/34U6PJa

Social Networks and new digital marketing trends: new channels and the future of the digital marketing is what Amedeo Guffanti, GM 77Agency, spoke about at his 60-minutes interview by Mario Moroni addressing the audience of The Month of Marketing (October, 1-31, 2019), a free tutorial LIVE on the changing world of media and communication, by Marco Montemagno.

The Digital of today faces a new challenge: takeover of retail points of sale with hybrid marketing models, with Amazon and Shopify emerging as new market places alongside with already familiar Google family (YouTube, Analytics, Display, etc) and Facebook tribe (Instagram, Messenger, WhatsApp).

77team attended in organised by our friends at .

We had Matteo Di Palma, Margherita Sunjust Di Teulada and Davide Santicchia participating in the Forum, while Alp Semercioz attended the managers meeting to discuss the future of the network and increased collaboration between the agencies.

In the Forum, there was a client that flew in from Canada, with a real brief in hand.
The people were split into teams, based on a mix of different skillsets and agencies, all competing to become the winning team of the Forum.

After a two-day creative hackathon, the teams presented their strategy and media plan in the Moroccan desert (all teams did a great job by the way, in such a limited time), and the team of Matteo came back home as the winners of 2019 Creative Forum, with their very cool idea of localization, liked a lot by all the jury and the client. There were also some very strong points from the other competing teams, which made it a very closely fought contest.

Alp shared a few photos from their time in Marrakech - Congratulations as well to all the winners from our friends at Darwin Social Noise, Hartinger Consulting, Live Content, Valve, and Expansion

In the run up to the EU Parliamentary Elections in May Facebook strengthened its rules on political advertising in Europe to do more to “ensure higher standards of responsibility and transparency”.
All things considered, the new guidelines are easy to follow to render your political campaigns smart, simple & sustainable.
Below 77 shares its insights on how social media is changing the political game. 👇

Facebook to Increase Ads Transparency Rules in View of EU Parliamentary Elections - 77Agency Facebook strengthened its rules on political advertising in Europe under pressure from EU regulators to do more to “ensure higher standards of responsibility and transparency”.

77Agency contributed to support Milan Marathon held on April, 7th that made it possible to purchase specialized equipment for cataract surgery in the Ruharo hospital in Uganda.
Big thanks to our runners!

Milano Marathon 2019 - Grazie ai nostri partner

Facebook-owned platform became a huge digital shopping mall, having launched in the US on March, 19th “Checkout on Instagram” with 23 top brands making it possible to shop favorite labels without leaving the app, thanks to stored payment info.

And given Instagram’s 120 million monthly active users in the US we might as well expect more brands to join this exciting adventure.

Check out our new Stories section at 77site for more details 👇

Instagram goes Amazon and launches in-app shopping checkout - 77Agency Facebook-owned platform became a huge digital shopping mall, having launched on March, 19th, 2019 “Checkout with Instagram” with more than 20 top brands making it possible to shop favorite labels without leaving the app, thanks to stored payment info.

We were present at the two-day Global Partner Summit 2018 hosted by Facebook Marketing Partners in New York.

Insights and business opportunities in areas such as SMB, verticals, creative and messaging were among the key topics that were discussed at the summit.

Overall, it was a great opportunity to network and "Co-create the future of marketing".

77Agency crede fortemente nel fatto che il negozio fisico sia complementare all'e-commerce, e non alternativo. Il nostro General Manager Amedeo Guffanti è stato ospite della trasmissione Rai "Codice - La vita è digitale", presentata dalla giornalista Barbara Carfagna, e ha parlato di questo e tanto altro. Guarda l'intervista a partire dal minuto 46:33.

Codice La vita è digitale - (S)materializzare lo Spazio - 23/08/2018 - video - RaiPlay Con l'aiuto di scienziati e ricercatori del MIT di Boston, la migliore università del mondo secondo il QS World University ranking, ed esperti della ..

Rendere il digitale un valore aggiunto, trasformando i negozi in realtà che offrano un servizio e un’esperienza personalizzati". È questo l'obiettivo di GotU, la nostra piattaforma in grado di proporre agli utenti campagne personalizzate e targetizzate per ciascun punto vendita. Il nostro general manager Amedeo Guffanti ne ha parlato con Business Insider Italia

'L'apocalisse del retail si ferma solo con il digitale': lo dice un esperto Puntare sul digitale per salvare i punti vendita fisici. Fermare l’apocalisse del retail usando la rete. “E’ cambiato il paradigma della comunicazione, non il mestiere dei comunicatori” dice Amedeo Guffanti, general manager e azionista di 77Agency, che spiega: “All’inizio abbiamo usato i...