OtterHalf

Check out what the team were up to in April, from exploring farms to finding the coolest new hangout spots. It’s just another month at , where work-life balance is all about balance (and a little 🕺)

Something to brighten your midweek, tag your other half below! 🦦

Otterly thrilled to share that OtterHalf is a finalist in the 'New Kid on the Block' category for Marketing-Interactive's Agency of the Year Awards 2024! 🏆

This recognition not only validates our belief that businesses have the power to contribute to a better world but also underscores our efforts in bridging the marketing expertise gap for tech companies today.

We're super excited for what's to come. See all finalists here: https://awards.marketing-interactive.com/agency-of-the-year-sg/2024/finalists/

25% down, 75% to go! Remember to celebrate your wins and continue crushing your goals 💪

Giddy with excitement, we are finally welcoming our newest hire after anticipating his arrival for more than 3 months. 🙌🏻

Of course, there's no better time to announce this than now. ⏳

This individual brings a uniquely fresh perspective, and we're eager to witness how he enhances our clients' and the team's experiences. 🧠

Certainly, his contributions will enrich our community and foster collaborations.

He will undoubtedly make a splash in whatever he does. 💦

And with his arrival, we say - LET'S PLAY! 🏀


Put together the first letter of every sentence, and you get a little note from us. 🦦

Have you Oddled? If not, today could be the perfect day for it 🍽️

The OtterHalf team has been busy in the background, supporting the Oddle Eats team with conceptualising, designing, and crafting the messaging for a new campaign offering 1-for-1 deals and up to 40% off if you dine in or take away at 80+ selected restaurants located near certain MRT stations 🚆 along the North-South line. And this campaign goes LIVE today. 🚀

If you happen to be travelling along the North-South line or Circle line, and see these ads, take advantage of any of the deals on offer, and scan to claim because quantities are limited!

Link 👉 https://deals.oddle.me/smrt

Here are some of our favourite memories from Q1! From whipping up delicious recipes, new furry friends, exploring nature and catching Tay Tay live (we're still so jealous of Sam), we're excited for what's to come for the rest of 2024. ❤️

Learn more about working at here 👇
www.OtterHalf.co/join-us

Tired of hearing crickets after reaching out to influencers? Read on for our tried-and-tested email samples to level up your outreach with your favourite content creators! 🦦

3 tested and proven email samples your brand can use to work with influencers — otterhalf.co If influencer marketing is a strategy that you have identified to grow your customer base in 2024, you might find these tested and proven email samples your brand can use to work with influencers useful.

We're strongest when we cheer each other on. With 20+ years experience marketing for tech companies, our female-founded team is here to beat the odds with you 💪

Our take on “Why You Shouldn’t Run Ads as an Early-Stage Startup?”
For early-stage businesses with limited product-market fit, we recommend exhausting your owned distribution channels and leveraging earned media to spread awareness and acquire users. Instead of relying on ads as a primary growth lever, consider using them to test proof of concept swift-ly 😏 and gain insights into ROAS (return on advertising spend)
Swipe for more 👉🏻

Who needs fishes when the otters in the house are hooked on coffee! ☕️

We’re super excited to be partnering with Coffee House, an up-and-coming news media site covering the latest in tech and lifestyle stories. 🤖

Read their tech and lifestyle stories here: techcoffeehouse.com

One month on, and we’re still drooling from all the delicious food we devoured at Flavours of Tomorrow 2024. Swipe to see how we helped CapitaLand, Singapore Science Park redefine the future of food and deliver some mouth-watering results. 🤤

If you’re looking for a fractional marketing partner for your B2C or DTC business, we might be the right OtterHalf for you. Contact us at www.otterhalf.co 🦦

For start-ups and small brands, influencer marketing could be your growth hack that doesn’t have to cost an arm and leg! 🤔💭

Our blog reveals effective strategies to leverage your favourite creators and grow your business (without breaking the bank)! 🙌

How influencer marketing can help small businesses and startups drive growth — otterhalf.co Influencer marketing can be a power strategy for small businesses and startups, providing a host of benefits that contribute to brand awareness, credibility, and overall business growth. Keep reading for tips on how to make influencer marketing a viable strategy without breaking the bank

It's Valentine’s Day, and believe it or not, our announcement has zero romance, no flowers, and definitely no dates involved.

Instead, we're excited to unveil our partnership with SleekFlow – an AI-powered conversation suite for thousands of businesses worldwide, where we offer an exclusive deal to every SleekFlow user. 🤝 The only love story here is between us and our love for conversions through conversations.

If you’re a SleekFlow user, access the promotion here:
https://sleekflow.io/en-sg/partner-directory/otterhalf

It's the eve of Chinese New Year today. While the team in Singapore is celebrating this special occasion with reunions and loads of Chinese New Year goodies, here's wishing you, our friends, 年年有余 (abundance year after year). Hopefully, we won't need to wait too 🐉 (read: long) before that happens.

Lastly, ending off this post with our favourite exclamation: HUAT AH!

Here’s a cheat sheet for effective social media caption writing ✍️

is about a week away, and the OtterHalf team had the first get-together (missing you, Hayley Duszynski) with Lo hei, hotpot and non-stop chats! Although koi fish weren’t on the menu 😅, it was a fruitful session, considering we rarely have the chance to meet in person with our remote work arrangement. We even took the chance to shell-abrate January babies Melisa and Cassandra (Happy Birthday once again you both)!

May the Year of the Dragon bring us loadsa growth opportunities and fun while we’re at it. 🐉

The age-old question, "What's our next post on social media?" has crossed everyone's mind at one time or another. In this article, we share tips on building a good social content calendar. Check it out, and let us know what you think! ⬇️

Tips for building a good social content calendar — otterhalf.co A social media calendar streamlines the content creation and publishing process by providing you with a clear and organised timetable. But what makes a social media content calendar so indispensable for marketers? Let’s find out.

Did you know? 🤔

48% of businesses we spoke to have marketing teams that consist of generalists, and hence are on the lookout for specialised support such as partnerships, brand development, influencer marketing, digital ad planning and buying, and more. ✨

At OtterHalf, you can hire niche marketing experts on a fractional or on-demand basis to help you with specific projects. Starting from just $4,200 per month. 🦦🙌

Putting the faces to the names you’ve probably seen in this space. Check out our services and book a call with us to learn more 👇
https://www.otterhalf.co/

We recently did a major overhaul to our portfolio page, showcasing the work we’ve done for our clients, past and present.

To our clients Refash, Rida, Zenith Learning Group, CapitaLand’s Singapore Science Park, and more, that trusted us to deliver value, thank YOU for choosing us to be the OtterHalf of your marketing team.

To see what we’ve been up to the past 9 months, see our revamped portfolio page here ▶️ www.otterhalf.co/work

Chinese New Year is in 3+ weeks, and the team is out gifting this set of OtterHalf red packets to people we meet—friends, fam, clients, and partners! 🐉🧧

If you’re based in Singapore, and are keen to receive a set of 20 red packets, comment with the emoji “🦦” and we’ll make sure to contact you and mail you one! 😍

☕🦦 The folks at Tech Coffee House sat down with our Founder Cassandra Ong to understand more about how fractional marketing can be a viable option for businesses with tight budgets in today’s climate, and how the OtterHalf team drove cost savings of almost S$40K for Refash through fractional hiring. 🤩

Read more ⬇️

OtterHalf’s fractional marketing strategy can save you money: Interview with Founder Cassandra Ong - techcoffeehouse.com With a bleak economy on the horizon, organizations are looking to tighten their marketing budget. They are considering options such as bringing marketing in-house or finding the best deal in the market to maintain competitiveness. This situation poses a significant challenge for marketing agencies,....

Something’s been cooking for a while now with OtterHalf being the creative and digital marketing agency behind Singapore’s first ever alternative food festival, Flavours of Tomorrow Festival 2024, happening 20-21 January 2024. This is the first event of its kind in Singapore and is a joint effort between CapitaLand’s Singapore Science Park, Innovate 360 and NUS Enterprise.

And there’s no better way to wrap up 2023 with the feature of the festival on The Straits Times👇🏻

We’re teasing you guys with some info on www.flavoursoftomorrow.com. More details to follow in the next few days, so stay tuned.

Look ahead to 2024: Alternative protein sector ramps up The alternative protein sector will accelerate with events, product launches and start-up debuts. Read more at straitstimes.com.

We had our first-ever year-end get-together last week (missing Hayley and Hanyun) during which we reflected on our milestones and progress in 2023, and planned for what lies ahead in 2024. Our realisation from the session? We had a lot to be grateful for 🙏

And, of course, what’s a festive get-together without a game of Yankee swap, booze, and good food? Spot that bowl of granola and bottle of vegan sambal chilli gifted to us by one of our clients, Everiday Foods.