ASTRA
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We are proud to represent the more than 1,500 specialty toy industry professionals passionate about the business of play.
Founded in 1992, the American Specialty Toy Retailing Association (ASTRA) is a membership trade organization that serves independent retailers, manufacturers and sales reps in the specialty toy industry. For more than 25 years, ASTRA (American Specialty Toy Retailing Association) has worked to support and strengthen the independent retailers, manufacturers, sales representatives, inventors, studen
05/06/2026
Some CPE and Meet & Greet fun from yesterday! ✨
Marketplace & Academy 2026 is here, and we’re loving the energy! 🎉
A top-secret look at this year’s Marketplace & Academy attendee tote bag! 👀
Packed with goodies, this tote is waiting for you in the Baird Center at registration.
01/06/2026
We’re thrilled to welcome Dr. Michelle Thaller as a keynote speaker at Marketplace & Academy 2026!
With 27 years at NASA, leadership on communications for the James Webb Space Telescope, and appearances on TED, National Geographic, and the History Channel, Dr. Thaller brings an incredible perspective on science, discovery, and innovation. ✨
Trust us, you won’t want to miss this keynote.🤗
27/05/2026
Only 9 days until the magic of Marketplace & Academy begins ✨
Thank you to all of our sponsors for helping make this year’s event such a memorable experience for our attendees. Your support helps bring the fun, inspiration, and community spirit to life!
We can’t wait to see everyone in Milwaukee!🎉
It’s not too late to purchase your Astra Star Awards Gala ticket!! Our gala is more than event it’s a celebration you don’t want to miss out. 🤩
And as Brian said, we have a terrific host! Come ready to laugh, cheer, and dance the night away.
12/05/2026
We’re so excited to announce the launch of the new Astra App!!👏👏
With the Astra App, you can:
⭐️ Access the LIVE FLOOR PLAN
⭐️ View the FULL AGENDA & bookmark favorites
⭐️ Explore EXHIBITOR & SPEAKER PROFILES
⭐️ Use In-app LEAD TRACKING (available to exhibitors year-round)
⭐️ Real-time alerts & live event updates
⭐️ AND SO MUCH MORE!
Search “Astra Toy” in the App Store or Google Play and begin exploring today!🤩
06/05/2026
30 days until Marketplace & Academy 🎉
The countdown is ON! Get ready for can’t-miss connections, hands-on discoveries, and all the magic that happens when our community comes together.
Who’s counting down with us?😁
Contact the organization
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Opening Hours
| Monday | 09:00 - 17:00 |
| Tuesday | 09:00 - 17:00 |
| Wednesday | 09:00 - 17:00 |
| Thursday | 09:00 - 17:00 |
| Friday | 09:00 - 17:00 |