Śurū Living

For those intimate moments. Perfect for smaller spaces.

Shop our travel-sized variants now via our website.

Link in Bio ➡️

Śurū | Begin

Made in London. Rooted in Punjab. 

ਸ਼ੁਰੂ

WWW.SURULIVING.COM 

ŚURŪ COMES FROM THE PUNJABI WORD MEANING 'BEGIN'.

Tap the link in our bio for a new experience, memory, or moment.

Śurū | Begin
Made in London. Rooted in Punjab.
ਸ਼ੁਰੂ
WWW.SURULIVING.COM

Tap to Shop Our Limited Edition Lifestyle Object Issue #01

The New Kulhad Cup. Hand Crafted by

Last Few Units Remain.

Inspired by Le Corbusier's Chandigarh. Made in Britain.

WWW.SURULIVING.COM

Capturing moments through scent.

Chandigarh '98 is the essence of Punjab. Aromatic florals, Indian silk, Incense, and spices, this captivating fragrance is perfect to evoke memories of The City Beautiful.

📸 As told by

Visit the link in our bio or tap to shop our signature scents

ŚURŪ.
Made in East London. Rooted in Punjab. ਸ਼ੁਰੂ
WWW.SURULIVING.COM

Punjab Rose is a tantalizing mix of Sweet fruits and Damascena Roses, followed by a faint hint of Honey. As the scent settles, the Rose notes become more pronounced, and the unique blend of Incense and Sandalwood deliver an intoxicating finish.
 

Punjab Rose is more than just a fragrance, it's a connection to our roots. A reminder of Home.

Tap to shop.
Punjab Rose - Bougie Parfumée



ŚURŪ.

Made in East London. Rooted in Punjab. ਸ਼ੁਰੂ
WWW.SURULIVING.COM

Arriving next week. Chandigarh '98. An ode to the City Beautiful. Beautiful florals, Indian silk, warming incense and a sweet, and musky base. A memory of a Summer in Punjab.

Top: Mandarin, Damask Rose
Middle: Amber, Jasmine, Incense
Base: Sandalwood, Patchouli, Tonka bean

Subscribe to our newsletter and receive our promotional offer before our latest release, straight to your inbox.

Visit SURULIVING.COM for more.

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Chandigarh is a green city in every sense. Self taught Indian artist Nek Chand Saini created the famous Rock Garden of Chandigarh in the late 50s. The surrounding area is completely built from industrial, home waste, and discarded items.

Interlinked waterfalls and many other art sculptures have been made of scrap, bottles, glasses, bangles, tiles, ceramic pots, sinks, and all sort of other ceramics which are placed in walled paths.

Like Nek Chandi Saini, we think its important to recycle and reuse. You can reuse our glass vessels for anything, and our packaging is fully recyclable.

Learn more about our sustainability efforts on our website.

Subscribe to our newsletter via the link in our bio to receive excellent promotions before our new arrivsl, Chandigarh '98 is released.

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Photography as told by Farheen Fatima.


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La Main Ouverte, also known as the  Open Hand Monument, is a symbolic structure designed by the architect Le Corbusier and located in the Capitol Complex (now a UNESCO World Heritage Site).

"The hand to give and the hand to take; peace and prosperity, and the unity of mankind"

A city and a structure ahead of its time.

You can explore Punjab like never before through our nostalgic scents, interpreted by our founders who are of Britsh Punjabi origin. A unique take on the traditional.

Our newest arrival named Chandigarh '98 is the perfect ode to the capital.

Available in May 2022.

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Imagery as told by Farheen Fatima


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Chandigarh '98 is an ode to the city of Chandigarh, the capital of Punjab - known as ' The City Beautiful'.

This scent is a fond memory from our first visit to Punjab as children.

Chandigarh is one of the early planned cities in post-independence India and is internationally known for its architecture and urban design.The master plan of the city was prepared by Swiss-French architect Le Corbusier. Chandigarh is one of the few master-planned cities in the world to have succeeded in terms of combining monumental architecture, cultural growth, and modernisation.

Our new scent explores the more personal interactions with the city.

Arriving May 2022.

Photo as told by Farheen Fatima.

Śurū / "Begin"

Made in London. Rooted in Punjab. ਸ਼ੁਰੂ
WWW.SURULIVING.COM



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More than just fragrance. A connection to our roots. A reminder of Home.

Each candle is hand poured in East London. Each scent pays homage to a story from our heritage.

Specific scent stories that deliver a unique olfactory experience.

Discover more at SURULIVING.COM

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Śurū (shu•ru) / ਸ਼ੁਰੂ / derives from the Punjabi word for 'begin', symbolizing the start of a new chapter.

Śurū creates home fragrance and lifestyle objects to evoke new beginnings, memories, and experience. Each product translates the stories from our diasporic heritage.

Made in London, Śurū products are designed to inspire customers to connect with their own personal narratives, with the goal to transport you back to cherished moments from the past or create new ones for the future.

Look out for more stories via SURULIVING.COM

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Capture memories old and new with our fragranced candles. Each one hand-poured and made with a 100% coconut wax blend.

Shop our signature scents via the link in our bio. Or Tal to shop below:

Euphorique - Bougie Parfumée
Punjab Rose - Bougie Parfumée
Himā Kush - Bougie Parfumée

Śurū | Begin ਸ਼ੁਰੂ
Made in London. Rooted in Punjab.


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Punjab Rose – a tribute to the strong and the beautiful.  Experience the stories as told by the nostalgic and diasporic scent notes.

Tap to shop.
Punjab Rose

 documented by 

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Great news! Punjab Rose is back in stock on our website, the perfect burn for Mondays. Our bestseller, this intoxicating scent is an inviting, unexpected representation of the Punjabi Damask Rose. Strong, and Beautiful. The tones are softened by the sweet honey notes. Fill the room 🌹

New customers can use BEGIN10 at checkout and receive 10% off their first order.

Tap to Shop.

Punjab Rose - Bougie Parfumée

Śurū | Begin ਸ਼ੁਰੂ
Made in London. Rooted in Punjab

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Soon our collection will grow. We're excited to debut some new scents inspired by the stories from our diasporic heritage.

Each formulation takes months of trials and tests until it satisfies our quality assurance checks, some can take longer. Rest assured, once it is mastered, it delivers the unbeatable scent throw our customers are so used to.

Experience our signature scents below

Euphorique
Himā Kush
Punjab Rose

Śurū | Begin ਸ਼ੁਰੂ
Made in London. Rooted in Punjab.

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New Beginnings.

We are excited to debut some new things this Spring/Summer. Including bespoke collaborations for our store.

Stay engaged via our newsletter. Subscribe now via the link in our bio. Join our growing community. 🌱

Śurū | Begin ਸ਼ੁਰੂ
Made in London. Rooted in Punjab

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Experience Himā Kush - If you manage to drive from Northern Punjab, and then walk hours and hours to finally reach the Village of Malana, deep in the Himalayas, you'll smell what is known as the 'Holy Herb' throughout the atmosphere - famous for its intoxicating effects.

We recreate this grounding and warming energy that is felt with our heavy Patchouli dose, combined with Himalayan Cedarwood and Oakmoss.

Tap to Shop this gem or visit us at SURULIVING.COM.

Śurū | Begin ਸ਼ੁਰੂ
Made in London. Rooted in Punjab.

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Candle Season is all year in the UK.

Save on our HIMA KUSH candle until 31/03/22

New scents coming soon. New objects arriving to our store before Summer. Great collaborations in the works too. 🌱

Don't forget to subscribe to our newsletter and stay up to date with our brand's journey. You'll receive monthly promotions straight to your inbox.

Sign up at SURULIVING.COM

Śurū | Begin ਸ਼ੁਰੂ
Made in London. Rooted in Punjab.

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Punjab Rose by Śurū. Loved by the experts at 🌹

Shop now via our website, or Tap to Buy.

Śurū | Begin ਸ਼ੁਰੂ
Made in London. Rooted in Punjab.

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New additions to our signature scents coming soon.

Tap the link in our bio to subscribe to our newsletter, and receive news on promotions, new products and stories.

Śurū | Begin ਸ਼ੁਰੂ
Made in London. Rooted in Punjab.

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Bergamot. One of our favourite scent notes. Known to reveal a more uplifting and sunny disposition. It lightens a heavy heart, and lifts stagnation. A perfect reminder of positive memories during the dull seasons. A nostalgic, happy recollection.

Find notes of Bergamot in our candles below:

Himā Kush - Bougie Parfumée by Śurū - 225G [8OZ]]

Euphorique - Bougie Parfumée by Śurū - 225G [8OZ]]

Our Spring Sale is also live sitewide! Valid until 12/03/2022.

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Spring is on the horizon 🌄 Tap to shop our Spring Sale so that you can be prepared for the transition into our favourite season.

Ends 12th March 2022.

Newsletter subscribers have received an additional perk in their inboxes today. If you'd like to be part of our growing community, simply tap the link in our bio and join our mailing list 🙏

Śurū | Begin ਸ਼ੁਰੂ
Made in London. Rooted in Punjab.
www.suruliving.com

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Roses have been an important part of Indian culture and daily life for more than 5,000 centuries. As in many other cultures, they symbolize strength, love and purity.

Our Punjab Rose candle is a special take kn the traditional Rose scent.

Inspired by Punjab.

Tap to Shop 🌹

Śurū | Begin ਸ਼ੁਰੂ
Made in London. Rooted in Punjab.
www.suruliving.com

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"Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that."

- MLK JR.

A strong favourite.

Travel to tbe village of Malana, deep in the Himalayas, known for it’s dark green deodar (Cedarwood) trees; cold, crisp forest trails and the warm, musky haze created by the local’s ‘holy herb’, known for its intoxicating effects.

Top: Wild Eucalyptus, Bergamot
Heart: Lily of the Valley, Jasmine
Base: Himalayan Cedarwood, Oakmoss,  Patchouli

Tap to Shop

Śurū | Begin ਸ਼ੁਰੂ
Made in London. Rooted in Punjab.
www.suruliving.com

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#ドンドンダウン渋谷宇田川町店

At Śurū, we create everything in-house to assure authentic, artisanal quality.

We wanted to create a personal connection between the brand and consumer, and every touchpoint has been considered for the best experience.

If you'd like to learn more about us, you can visit our website and read about our identity and how we approach the creation of our products 🤞Link in the bio

ŚURŪ.
Made in London. Rooted in Punjab. ਸ਼ੁਰੂ
WWW.SURULIVING.COM

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The calm before, during and after the storm.

Today we burn our Himā Kush candle.

One of the core fragrance notes - Cedrus Deodara, also known as Himalayan Cedarwood, thrives at high altitudes in the Himalayan mountains, and the trees can grow to 160 feet tall. Known for its familiar woodsy, earthy, balsamic aroma that creates feelings of comfort and security—as though offering shelter.

The strong Patchouli note adds a grounding, warming energy.

A perfect way to avoid the moody weather.

Available now at WWW.SURULIVING.COM or Tap the Link in our bio.

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Addictive notes inspired by diasporic memories, packaged in our signature boxes; made from fully recyclable materials, and vegan friendly ink.

Our packaging manufacturer is based in the UK, and they are part of the Carbon Capture plan in conjunction with Premier Paper Group. This means that every time raw materials are purchased, more trees are planted by The Woodland Trust.

One of the many ways we are trying to help the planet without compromising the high quality products.

If you think we could improve on sustainability, or have any innovative ideas that could help our brand stay on point with sustainability, drop us a DM and share your thoughts!

New beginnings

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♻️

Feel Euphoric. Uplifting, Fresh Bergamot, Nostalgic Grassy Violet Leaf and Woodsy Cedarwood, Addictive Ambergris and Musks. A Purposeful Scent with Happiness Inducing Accords.

Shop GQ's Pick to Freshen Up Your Home.

Tap the Link in the Bio 🌄

Or visit WWW.SURULIVING.COM

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Crown yourself with roses and bathe in the aroma.

Our take on the Punjabi Damascena adds a sweet, and slightly spicy twist to the traditional English Rose.

Shop now via our website. Use code LOVESTORY at checkout and receive 15% off this scent.

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