Optimized Reality

Optimized Reality

Educating female entrepreneurs on the true analytics of their business and how to turn it into action that transforms and improves success and sales.


SIS💥Do you feel like you have Room for Improvement in your Marketing Strategy? Be honest!

Are you not achieving the business goals that you desire, yet but ready to move forward! To a new level! 🎬 I FFEL YA!

It’s hard!🤦🏽‍♀️When you have no idea what direction you’re headed in! In order to achieve the MASSIVE amount of success you desire, you have to get out of your comfort zone! It’s what you don’t know YET that is holding you back!

I’ve had this conversation with countless entrepreneurs and it amazes me that you ladies haven’t tapped into the power of your analytics! And guess what, you don’t have to do anything else in order to use it!

Now I’m not beating up on ya! I’m just enlightening ya! ✨🙌🏽Sis, Stop playing and let’s start over and review what you’ve accomplished thus far! Whether you just started earlier this year or have been in business for decades, I have the strategy you need! BUILT ON FACTS 💯 not guessing!

Let’s just set aside a few minutes of your time, review your current data & analytics to create a new and improved version that you can use for months to come! You’re welcome! Also, feel free to comment your questions below 👇🏽


🤑Ready to profit more in your business!? 🙋🏽‍♀️& Improve your performance? Who wouldn’t! (I’ll wait…) Drop a money bag in the comments! 💰

With our Done-For-You services we will start with a pre-questionnaire to gather all the necessary information about your business and goals.

Then, get ready for a VIP day filled with strategic planning and implementation. All things data and analytics! We will deep dive into ways to improve your business! 💻

And don’t worry, our monthly performance assessments will keep you on track for success. You’ll eventually become a pro at determining how to achieve your goals and objectives! 📈

Let’s take your business to the top together, Sis! 🙌🏽 You ready!? 💃🏽(in my Beyonce voice) If so shoot me a DM to get started.

Photos from Optimized Reality's post 27/06/2024

🔖Steal my Customer Avatar template! Fill-in-the blanks to fit your particular niche! Ready, set, go! 🏎️

I know a lot of you lovely ladies tell me you are struggling 😩with what to post and how to deliver results to your clients via social media, well this is where 👏🏽it 👏🏽all 👏🏽begins! Once you master this you have achieved a MAJOR part of the foundation!

FYI. You cannot market to everyone! IJS. Some people disagree, however in my expert opinion I KNOW it’s a requirement! Understanding your . And it cracks me up when people skip this step! I don’t want that to be you!

P.S. Once you complete this template, Feel free to DM your responses and I’d love to take a look for ya! 👀 Or better yet we can chit chat one-on-one if you’d like to truly dig deep! It’s levels to this! Let me know how I can support you!

Photos from Optimized Reality's post 26/06/2024

📣Another One! We just dropped some new gems sis!

It’s all about teaching you emotional intelligence! THIS IS SO IMPORTANT!

Are you cognizant to that fact that you may not be showing the necessary emotional intelligence to your clients! You have to be intentional with it!

By ✨Practicing Empathy ✨Making their experiences personal ✨and most importantly YOU MUST measure the impact!

It’s all about building real relationships! Tell the truth, could you do better!? If so, this blog is just 👏🏽for👏🏽you! Head over and grab that step-by-step blueprint sis! Let me know how you love it! & how it positively impacts your business!


Ladies, is that girl for professional networking and marketing! 🌟 It’s not just a digital resume, it’s a powerful tool for business growth. Here’s how to make the most of it:

✨ Build a Strong Profile: Showcase your skills and accomplishments with pride.
✨ Expand Your Network: Connect with industry peers, potential clients, and mentors.
✨ Engage Meaningfully: Comment, share, and join discussions to boost visibility.
✨ Share Valuable Content: Post insights, articles, and multimedia to establish thought leadership.
✨ Utilize Analytics: Track engagement and tailor your content strategy.

LinkedIn can be a game-changer for service-based businesses. From attracting clients to building credibility, it’s all about consistent, authentic interaction. Ready to level up? Lets connect via the link in my bio🔗


💭Imagine this! You actually followed through on what you said you would do! About a month ago, I shared a challenge with you, and one of the steps was to create a Facebook and Instagram ad. Well, we finally did it! 👏🏽 Mission accomplished!

YOU FOUND ME! Or shall u say I found you! Hellooo 👋🏼To all my new followers, welcome to the family! I’ll be reaching out soon to see how I can support you better. I’m dedicated to helping my Optimized Reality family. Let’s get your marketing strategy in place, set up your analytics dashboard, and truly shift your sales! 💰

You’re welcome! See you soon. Remember, I’m just a DM away!📲


Anybody else tired of doing too much!? 🤦🏽‍♀️This content is not for the weak!!!

When I was chasing after all the latest trends and getting frustrated with low views, it took a simple moment in my car with no eyebrows and no makeup to finally realize it doesn’t take all of that. Pop, lock, and dropping it!

Sometimes the most natural and relatable content is what resonates the most. Shoutout to all the entrepreneur moms out there who understand the struggle 💪🏽Authenticity Matters!


🔍 Sis, you MUST Know Your Audience!

Understanding your audience is an absolute game-changer. If you don't know it's a missed opportunity! You MUST Dive deep into their likes, dislikes, and needs to build a successful brand. 🚀

Market Research Essentials:
- Reduces risks & identifies opportunities
- Guides pricing & marketing strategies
- Keeps you updated with trends

Skipping research can cost you lots of dollars and time! Combine primary (surveys, interviews) & secondary (reports, social media) methods for the best insights.

Make market research your secret weapon and turn your ideas into success, backed by data! 🌟

❤️ Like and share if this helped! & Check out our newest blog, Data-Driven Decision Making: Using Analytics to Optimize Business Outcomes https://www.optimizedreality.co/post/data-driven-decision-making-using-analytics-to-optimize-business-outcomes


📣 Listen to your customers‼️
Yes, the customer IS always right! Even when you don’t wanna hear it! Listen! Okurrrr?

Pay attention to their feedback and consistently improve your processes. Trust me, it will INSTANTLY boost your business! 🚀 I mean, they are the reason you’re even in business!

✨ TRY IT! ✨ You’ll discover exactly what your customers love and what they don’t, helping you understand their behaviors and patterns better. And the best part? You’ll make 💸 and save more money! 💰It’s that simple!

Like always you know I will always drop the data and analytics tips, sis! 🙌🏽 Let me know if you find these nuggets helpful!


📣Now community, Women Entrepreneurs, I’m curious to hear your thoughts on the matter!?

Here’s mines ➡️ This is absolutely unacceptable‼️Now you know we are MAJOR advocates of all of the amazing work that the .fund and their team has been doing for yearssss! I’m sure you’ve seen us share their grants and successes occasionally and they truly are making a difference for Black, Women entrepreneurs! WOW! I personally know women who have been blessed with funding because of their grant program!

Sisters! ✊🏽Let’s continue to stand with the ! 💕This too shall past and we will continue to fight for our rights! Even though we really shouldn’t have to! It’s just wrong!!! Yup I said it!

According to
“The U.S. Court of Appeals for the 11th Circuit has blocked a Black-owned venture capitalist firm from awarding grants exclusively to Black women entrepreneurs.

In an opinion released Monday, the judges ruled that the Fearless Fund’s Fearless Strivers Grant Contest is “substantially likely to violate” the provisions of Title 42 of the US Code, which ensures equal rights under the law and prohibits the use of race when awarding and enforcing contracts.

In the ruling, the appellate court ordered a federal court in Georgia to enter a preliminary injunction blocking the fund from closing its grant application process while the case continues to be litigated.

It also states that the fund’s program is unlikely to be protected by the First Amendment.”


Listen up! 📣 Women Entrepreneurs are you out there!?

Did you know that you could be sitting on a gold mine of business strategies and opportunities? It’s my mission to help you discover and utilize the untapped potential of data in your business. Don’t snooze, sis! I’m here to put you on what God has given me! Data👏🏽driven👏🏽solutions!

MAJOR thank you to my girl Philicia of for having me on her amazing podcast! A time was had and a wealth of knowledge was shared! Tap in ladies! 🙋🏽‍♀️


Have you ever wondered what it takes to truly scale your business, BIGGER & BETTER?!

Well Sis, Listen up 📣Analytics literally provides all majority of the solutions you’re looking for! 👀

And FYI Analytics isn’t just about numbers, it’s a powerful tool that provides actionable insights for strategic planning. For a more PROFITABLE business! 💸

It empowers businesses, especially female entrepreneurs like you, to navigate challenges, innovate, and achieve sustainable growth. 🌟

I encourage you to START integrating data analytics into your business strategy and practices TODAY 👏🏽Do you hear me, do you feel me👏🏽. You can use the insights gained to make informed decisions and drive your business forward with confidence.

No more guessing! 💣Your data & analytics have ALL OF THE ANSWERS you need to answer the question, “can I grow my business, sis!?”

I’m glad you asked! lol 😂 DM me your business profit concerns and I will tell you have data & analytics can help you solve them! P.S. We just dropped a blog full of sooooo many Gems related to this topic! Head over to our Optimized Reality Blog. Link in our bio. 🔗

Photos from Optimized Reality's post 27/05/2024

Empower Your Business with Effective Communication! ✨

From 2019 to 2023, women-owned businesses grew 95% faster than men’s! 💪🏽💕 But I get it, balancing a company and a household can be tough. Mastering communication is key to overcoming challenges and achieving success. But you got this sis!!

Check out our latest blog for strategies to build strong client relationships and boost your business. 📈✨


Ever wonder why some people think you have an attitude when you’re just being direct?

Well Today, we’re diving into effective communication and why it’s a game-changer for building your clientele. 🗣️✨

Focus on the three V’s: Verbal (what you say), Visual (body language), and Vocal (how you say it).

Stop making excuses sis as to way you’re not getting clients and master the art of communicating with clients!

You’re welcome👏🏽! Comment below if you’d like to learn more about the vocal piece! & of course you know we always drop the gems 💎, in full details on our blog! Check it out NOW!💬👀🔊


🔖Save this & apply this same proven formula to your business! 💥

Here’s the complete breakdown of how to meet and exceed your sales goals! And yes, it involves you fully understanding your numbers!

How many people do you need to reach to achieve your goals? And exactly how will you get there?


STOP CHASING NEW CLIENTS 🛑On my way to work, I had to share this!!!!

Start nurturing the clients that you already have! It’s that simple. You’re welcome sis! Literally give them your all!

If you really need NEW CLIENTS…
➡️Here’s how you can get them to come back for more and more:

➡️Establishing trust & communication

➡️Providing exceptional customer service & personalized experiences

➡️Fostering mutual understanding & transparency

➡️Showing appreciation through special gestures & rewards

➡️Leveraging data and analytics to improve customer retention

❓ANSWER THIS❗️What are some ways you personally nurture your current clients👇🏽Let us know below in the comments and also head over to our newest blog! 🔗 All the details are in my bio.


‼️Starting a business initially is never easy but keeping the business operations going, is a different level of commitment.

For service-based entrepreneurs, retaining customers is as crucial as acquiring new ones. The nature of service-based businesses inherently relies on building strong, ongoing relationships with clients. Therefore, developing effective retention strategies is fundamental to ensuring the long-term success and growth of your business.

Check out our newest blog, “Building Client Relationships: Retention Strategies for Service-Based Entrepreneurs” for free step by step guidance on how to improve your business! 👩🏽‍💻


‼️Stop doing the same ole marketing strategies and expecting a different result!

More than likely…
➡️You just don’t have the right systems in place because you never truly took the time to understand how it works! Once you know how to do this, everything changes! Dont worry I got you! 😉

If you don’t know, now you know… 💭

is a marketing strategy and analytics brand for female entrepreneurs who are ready to understand and improve their marketing and increase sales. Does that sound like you, sis?

My mission is to maximize the success and output of every small business using analytics. 📈

Want to learn more❓DM me SHE READY to get started! I’d love to take a look at your current marketing strategy and help improve it, so you can work less, live better, and make more 💸


‼️Stop letting the fear of success and the certainty of data and analytics stop you from growing your business! It’s really not as difficult as it seems!

That’s why I try to make it plain! I’ve worked with businesses of all levels from 9 figure to startups! 💵 & I want us all to win!

Understanding your business from an analytical perspective will allow you to scale BIGGER, FASTER, & BETTER! All it takes is some dedication and commitment to learn how to apply it to your business!

Drop a 🙌🏽 if you’d like to understand your data and analytics better & start growing your business!


I’m trying to see something… So tell me!👀

Yes! I’m checking back in.👏🏽A few weeks ago I created a Q2 marketing challenge and darling, you said you were down! So now I’m holding US accountable!

So now that we’re almost one month in, which marketing goals did you achieve? And which ones are you still a work in progress?

Here’s a recap of our Q2 Goals:
✅ Partner with 1 local business
✅ Book 1 podcast appearance
✅ Attend 1 Networking event
✅ Attend 1 Industry conference
✅ Pitch your story to local media
✅ Set up your first Facebook Ad
✅ Schedule 3 1-on-1 coffee meetings w/peers

& if you’re having trouble building your data-driven marketing strategy, let me know how I can help YOU? When I say I got you sis! I got you!

It’s our winning season 🙌🏽


God loves a cheerful giver & I love giving my resources to Black Women. I got you sis!


HUNTYYYY! Do you really understand the importance of HAVING an actual, planned out marketing funnel? 📊

It can either make or break the success of your business! Truth be told! NO business can MASSIVELY grow without implementing it into their strategy!

DM if you’d like me to put you on sis. Or click the link in my bio 🔗


📣Naw sis you should logged off so turn work mode off! NOWWWWWW!

P.S. What do you have planned for the weekend!? ⬇️ I wanna know. I’m just excited to chill and unwind🍷

Photos from Optimized Reality's post 18/04/2024

Now tell me, why are you afraid? 😱I’m serious, I want to know. Let’s have this conversation in the comments sis 👇🏽

AI is here to stay! I mean, did you see the new Assistant that was released today!? Is basically a more advanced version of already and it’s just getting started!

I once was scared, but now I’m a believer of ! I refuse to be left behind of the technology that is created to make our life’s easier and accomplish more as business owners!

You better get on board! 🚆Swipe left to learn some of the benefits of AI and dig even deeper by visiting my newest blog entitled, “Four Ways to Leverage AI in Your Service-Based Business”. It’s full of free gems 💎 to grow your business!

Take advantage! You know I’m going to always share what i know! We’re in this together! 🙌🏽


TRUTH IS‼️This content creation is not for the WEAK! If you struggle with being consistent, don’t be scurreddd let us know in the comments! 🙋🏽‍♀️

Here’s how I did it 👇🏽
I had a MADE UP MIND! 🤯

I realized that it’s something that I HAVE TO DO in order for my vibe to find me! I have to keep providing valuable content for you to binge watch and ultimately GROW YOUR BUSINESS! So I made a conscious decision!

If I’m being honest, honest! I had to get someone else’s to hold me accountable…she I decided to start building my team, starting with my social media manager! To literally hold 👏🏽me👏🏽accountable!

You gotta do what you gotta do! I finally realized that we can’t do this thing called running a business alone! ❤️ That’s also why I created my brand, to provide that same support and accountability for my current and future clients!

Fact of the matter is! You can’t do it all! GET SOME HELP SIS! THIS IS HARD💥🤦🏽‍♀️I got you on anything Marketing, Analytics, or Data related! DM me! Let’s simplify your marketing strategy based on real life facts so you can have more hours back in your day for business but also so that you can live your life! 🏖️


I get it girl! It’s hard out here. Learning how to use your own data and analytics can be challenging. But that’s why you got me! 🙌🏽

We got options! Mini Miny Moe 😆👇🏽
No but on a serious note. If you’re the owner, founder, or CEO of your business you truly should understand how to interpret your analytics and data! It’s the bread and butter to scaling your business faster, easier, and more efficiently.

Let’s work together to improve your progress. Here are my specialty services for thriving Service-based, 💃🏽Women Entrepreneurs that was to expand👇🏽

📈Grab your spot for of my VIP Performance to Profit program.

It’s a powerful 4-hour virtual intensive where we’ll pull your data/analytics, dive deep into interpreting them, and create your very own Success Game Plan, Analytics strategy, build your systems, and leave you will clear guidance!

📊Hire Me on a Done for you Retainer basis.

We can create a plan based on your needs. We will work together to create your marketing and analytics strategy, create a customized reporting tool, and provide monthly reports/recommendations to improve your success 💰💰💰
💻 Schedule a 1:1 Session by visiting my website!

No pressure, just a casual conversation where we can get to know each other and provide you with the support and answers that you need to move forward in growing your brand!

Which option are you choosing? Stop waiting to improve! I got you! I make it simply and easy to implement. 💥

Photos from Optimized Reality's post 05/04/2024

🗣️Ms. Entrepreneur, It’s levels to this! You have to take your potential clients and followers through your marketing funnel before you can “put a ring on it” 💍

🔖 Save this now because I know you don’t want to remember all of this! 😂 But it’s so valuable and you need it!

Now back to our regularly scheduled program… Sis, what does your look like? How do you measure your success to determine whether your marketing efforts are even working? What are your KPIs!? 📊

These are my a few of my favorite things!!! I love helping you ensure that you’re on the right track and not just marketing from a random point of view! You have to have data-driven ! 👏🏽

You’re welcome, sis! Now let’s get to werk! 💰Want to find out the strategies we use to help our clients scale their businesses?

Drop a ❤️ in the comments, if you’d like to start with the dating stage aka interest stage of the funnel?

+ our blog has tons of great free content for you. Make sure you’re subscribed 🔗

Photos from Optimized Reality's post 01/04/2024

Take me as I am. ✔️


This all takes WORK! An Ongoing progression that one must be focused and committed towards! 💪🏽

The past couple of weeks I’ve been busy presenting some of my proven marketing strategies to some of the BIGGEST organizations around! My favorite part is hearing the feedback and takeaways of my audience and how we are able to transform their business data into meaningful outcomes! Every business has the ability to grow simply by using what they done in the past and what they are currently doing to amplify their near future! That’s what I love most! ❤️ Seeing the transformation! 💥

My ultimate goal is to help small businesses, specifically Women entrepreneurs improve their brands with similar strategies but customized specifically for their particular industries! let’s connect and build! 🙌🏽 You know how to find me. Link in my bio 🔗👆🏽

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