Vitis PR, a technology and B2B PR agency

Vitis PR, a technology and B2B PR agency

Vitis PR is a public relations agency specialising in technology PR. We deliver high impact Public R

The illusion of choice: the dynamics of beauty parades in PR business tenders - Vitis PR 18/06/2024

🤔 Think all PR tenders offer a fair shot at winning? Dive into the hidden dynamics behind PR business tenders.

Read more here: https://www.vitispr.com/the-illusion-of-choice-the-dynamics-of-beauty-parades-in-pr-business-tenders/

The illusion of choice: the dynamics of beauty parades in PR business tenders - Vitis PR In the world of business tenders, including the realm of PR, there's this interesting thing called "beauty parades." It's where companies, just like ours, throw their hats in the ring for a contract, but word on the street is the buyer might already have someone in mind. Understanding the beauty par...

Why PR is still a good investment during tough times - Vitis PR 31/05/2024

Navigating tough times? PR might be your best ally!

Discover why investing in public relations is crucial even during economic downturns. From building trust to maintaining visibility, learn how strategic communication can keep you ahead of the curve. 🚀

Read more here: https://www.vitispr.com/why-pr-is-still-a-good-investment-during-tough-times/

Why PR is still a good investment during tough times - Vitis PR It might seem tempting during difficult times such as recession or structural changes, for a business to decrease or bin their PR function as part of a cost-cutting measure. In the long term, this strategy could end up costing you more. PR is essential and this applies all the more during challengin...

The reinvention game: Why testing firms are embracing quality engineering - Vitis PR 30/04/2024

Testing firms are not just adapting - they're leading the charge towards more resilient, efficient, and future-ready tech solutions.

Read more here: https://www.vitispr.com/the-reinvention-game-why-testing-firms-are-embracing-quality-engineering/

The reinvention game: Why testing firms are embracing quality engineering - Vitis PR There’s been an upward trend of software testing firms transitioning into quality engineering firms. In this post, we’ll take a look at reasons why.  Vitis PR has enjoyed working with testing clients over the years including Edge Testing (now Resillion) and SQS.  As a software testing and qual...

Capturing innovation: Exploring the fascination with photography tech firms - Vitis PR 30/04/2024

📸 Exciting times in photography where our clients are not just keeping up - they're leading the way in innovation.

As camera technology evolves rapidly, staying ahead means being strategic and creative in communications.

Read more about our tips & tricks here: https://www.vitispr.com/capturing-innovation-exploring-the-fascination-with-photography-tech-firms/

Capturing innovation: Exploring the fascination with photography tech firms - Vitis PR Consumer tech campaigns are both exciting and a challenge for PR professionals. At Vitis PR, we love working with photography tech firms and have worked for brands of all sizes over the years. Here are three reasons why. It’s a welcome challenge The photography clients that we’ve worked with are...

Why I hate random capitalisations - Vitis PR 02/04/2024

Ever find yourself twitching at random capitalisations in texts, blogs, and emails? You're not alone! 📝✨

Our latest blog dives into the whacky world of unnecessary capital letters, exploring why it's more than just a pet peeve for grammar enthusiasts.

Read the full story here: https://www.vitispr.com/why-i-hate-random-capitalisations/

Why I hate random capitalisations - Vitis PR I spend a lot of time correcting random caps and it drives me mad, so this post underscores the pitfalls of unnecessary capitalisation, highlighting its misuse to lend undue emphasis or importance. Random capitalisation is akin to the unexpected, like a surprise gift out of nowhere. However, when it...

ChatGPT for writing marketing content: use it or bin it? - Vitis PR 27/03/2024

Explore the balance with us between AI and human creativity. 🤖

We shed light on ChatGPT's role in content creation, underscoring the importance of human insight for strategy and emotional connection.

Read more here: https://www.vitispr.com/chatgpt-for-writing-marketing-content-use-it-or-bin-it/

ChatGPT for writing marketing content: use it or bin it? - Vitis PR The lightning speed at which ChatGPT generates content and provides insight into consumer behaviour may seem like the content generating panacea that all marketing/comms writers or teams have been waiting for. ChatGPT is a powerful AI natural language processing tool that is programmed to comprehend...

What we expect, and are excited to see, at next week’s MWC 2024 - Vitis PR 23/02/2024

Heading to ?

Expect an innovation explosion from Xiaomi's newest flagship, Honor's slimmest foldable, a tease of Nothing Phone 2A. Look out for OnePlus' latest smartwatch, Lenovo's transparent laptop, OPPO's OHealth H1, and Samsung Electronics's Galaxy Smart Ring. Expect the biggest names and the latest in , Wi-Fi 6E, wearables, and more at the world's premier tech event in .

Read more here about the event: https://www.vitispr.com/what-we-expect-and-are-excited-to-see-at-next-weeks-mwc-2024/?_thumbnail_id=17543

What we expect, and are excited to see, at next week’s MWC 2024 - Vitis PR Mobile World Congress 2024, or MWC, is the world’s largest connectivity event – from IoT, AI, laptops, PCs, smartphones and other mobile devices to digital cameras, flying robots and cars, and VR headsets, this annual four-day show is a celebration of innovation across the mobile sector, accompa...

Harnessing the potential of smart home sensors to improve social housing - Vitis PR 20/02/2024

Explore how smart home sensors are revolutionising social housing, making homes safer, more efficient, and more sustainable.

Read more about this story here: https://www.vitispr.com/harnessing-the-potential-of-smart-home-sensors-to-improve-social-housing/

Harnessing the potential of smart home sensors to improve social housing - Vitis PR Internet of Things (IoT) is already a big deal in our everyday lives, but it's also now making our homes smarter and helping social housing providers step up their game for the benefit of tenants. Social housing landlords, like local authorities and housing associations, own a whopping 4.4 million p...

Testimonials - Vitis PR 12/02/2024

We take great pride in the services we provide to our clients and are delighted to share our from our satisfied customers.

Read more here: https://www.vitispr.com/about/testimonials/

Testimonials - Vitis PR Testimonials - Vitis PR |

CES 2024 was mostly all about AI - Vitis PR 12/01/2024

We have just wrapped up, and it's safe to say it was ALL about AI!

From cutting-edge gadgets to mind-blowing innovations, AI will continue to dominate the spotlight even in 2024.

Check out the highlights here: https://www.vitispr.com/ces-2024-was-mostly-all-about-ai/

CES 2024 was mostly all about AI - Vitis PR This year's CES was a total AI fest – companies were going all-in on injecting artificial intelligence into every conceivable product. It's like they collectively decided, "You know what would make this better? AI!" Let's kick things off with Samsung's "Ballie" which originally debuted at CES 2020...

Another exciting and fruitful year for Vitis PR in 2023 - Vitis PR 19/12/2023

The Vitis PR team wishes everyone a very Merry Christmas and a Happy New Year! 🎄🎉

Reflecting on a fruitful 2023, we're proud of our accomplishments: from impactful Mental Health Concern campaigns to leading discussions in cybersecurity and generative AI.

Discover more on our site, and here's to an even more successful 2024: https://www.vitispr.com/another-exciting-and-fruitful-year-for-vitis-pr-in-2023/

Another exciting and fruitful year for Vitis PR in 2023 - Vitis PR 2023 was another great year for the Vitis PR team and again we had the same team in place for the whole 12 months.  We kicked off 2023 with a Mental Health Concern release for our French data client, which was covered by 10 media including Information Age. That same client also went against the gra...

Navigating the tech horizon: 2024 trends and predictions - Vitis PR 15/12/2023

The year 2024 is around the corner, and trends from Vitis PR are here!

New technology is revolutionising our world, from smart homes to cybersecurity. We should all look out for major players like ByteSnap Design, Lakeside Software and ImmuniWeb.

For more details, check out the full article: https://www.vitispr.com/navigating-the-tech-horizon-2024-trends-and-predictions/?_thumbnail_id=17221

Navigating the tech horizon: 2024 trends and predictions - Vitis PR As 2024 draws near, the technology landscape is not just evolving—it's revolutionising how we approach everything from daily tasks to grand-scale business operations. With insights from industry leaders like ByteSnap, Lakeside Software, and ImmuniWeb, we're peering into a future where artificial i...

How to stay safe shopping online around Black Friday and Cyber Monday - Vitis PR 23/11/2023

With and around the corner, online shopping safety is a must.

Check out these tips on how to stay safe while scoring great deals: https://www.vitispr.com/how-to-stay-safe-shopping-online-around-black-friday-and-cyber-monday/

How to stay safe shopping online around Black Friday and Cyber Monday - Vitis PR On 24 November, Black Friday, takes place, followed by Cyber Monday, on 27 November. The popular shopping event has become a cultural phenomenon. This weekend is known for long queues of shoppers eager to snap up the best bargains on offer. While online shopping during Black Friday and Cyber Monday....

M2M and IoT PR agency - Vitis PR 08/11/2023

Want to stay ahead in the world of M2M and IoT? Explore the expertise of what PR has to offer for all things M2M and IoT.

Learn more: https://www.vitispr.com/m2m-and-iot-pr-agency/

M2M and IoT PR agency - Vitis PR The adoption of connected devices is growing at a fast pace and the number of organisations offering services that actively work together to combine M2M and IoT technologies is also increasing, significantly.  Connected devices aren’t going anywhere so ensure you stand out as the choice for those...

Transforming digital creativity with ChatGPT and Photoshop AI - Vitis PR 31/10/2023

Explore your digital creativity with the power of and AI and take your creativity to a whole new level. Whether you are an expert in Graphic Design, Digital Marketing, PR or just want to explore and learn - the potential is boundless.

Read more here on how to amp up your creative process even more: https://www.vitispr.com/transforming-digital-creativity-with-chatgpt-and-photoshop-ai/

Transforming digital creativity with ChatGPT and Photoshop AI - Vitis PR In the ever-changing world of digital creativity, innovation is reshaping how we approach design and image editing. ChatGPT, an advanced AI language model from OpenAI, and Photoshop AI's Generative Fill are changing the game and redefining creative expression. In this blog post, we decided to explor...

Social media vs. email marketing strategies - what works better in digital marketing? - Vitis PR 19/10/2023

Social Media vs. Email Marketing: Which strategy reigns supreme in digital marketing?

Discover the pros and cons in our insightful article: https://www.vitispr.com/social-media-vs-email-marketing-strategies-what-works-better-in-digital-marketing/

Social media vs. email marketing strategies - what works better in digital marketing? - Vitis PR When looking at the difference of social media vs. email marketing strategies, the choice can be difficult. Here’s how to make the right decision. Social media vs. email marketing strategies: which helps your business thrive more? Many small businesses fall behind their competition simply because ...

Content marketing - Vitis PR 13/10/2023

Elevate your storytelling with engaging content marketing.

Discover how our Vitis PR's expert services can help you connect with your audience and drive results.

Learn more: https://www.vitispr.com/pr-services/content-marketing/

Content marketing - Vitis PR Vitis PR can create a content marketing plan to support your efforts to raise awareness of your services and products and lead generation. From thought-leadership to content that supports sales, we have created articles for technology companies that appeal to their audiences, whether business or tec...

Blogging services - Vitis PR 06/10/2023

Crafting compelling content is crucial for effective communication.

If you're looking for top-notch blog post-writing services, check out our Vitis PR content services!

Read more here: https://www.vitispr.com/pr-services/blog-post-writing-services/

Blogging services - Vitis PR Quality content and regular blog posts will position your company, through your website, as an authority in your industry and worth listening to. This in turn leads people to trust you and your company, meaning they are far more likely to visit your website to read news posts and to then take a look...

Midlands tech PR agency - Vitis PR 02/10/2023

Thrilling developments in Midlands tech!

Our firm is an award-winning Birmingham tech PR agency providing PR services to small to medium sized B2B and technology businesses, start ups and listed companies in Birmingham, the Midlands region and beyond.

Read more here: https://www.vitispr.com/midlands-tech-pr-agency/

Midlands tech PR agency - Vitis PR The Midlands is a key economic hub in the UK, encompassing both the West and East Midlands, each with its own unique business landscape. The region is known for its varied industrial base which spans manufacturing, particularly in automotive, aerospace and engineering sectors. It has latterly divers...

Managing pan-European and global PR networks - Vitis PR 29/09/2023

Effective global communication is essential for business growth. Check out this insightful article by our team on managing Pan-European and global PR networks.

Key takeaways:

1️⃣ Local Expertise
2️⃣ Strategic Partnerships
3️⃣ Consistency & Adaptability
4️⃣ Data-Driven Insights

Read more here: https://www.vitispr.com/managing-pan-european-and-global-pr-networks/

How do you approach global PR strategies? Share your thoughts!

Managing pan-European and global PR networks - Vitis PR Vitis PR is a communications agency with established pan-European and global networks. We’ve had the opportunity to work with many clients over the years who require an international and global PR presence. We’re passionate about understanding our clients, their goals and the stories they want t...

- Vitis PR 26/09/2023

What makes a good PR agency, besides results?

Let us know what you want from your PR team.

Share your thoughts and check out our take on it at: https://vitispr.com/about/

- Vitis PR Vitis PR is a technology and B2B PR, search and social agency set up in 2006 to provide PR services to technology companies. Our work has gained our clients exposure in specialist and mainstream media, both on and offline. We put our success down to the fact that our team is made up of experts - acc...

How to implement a successful product reviews programme - Vitis PR 15/09/2023

In today's world of endless choices, making your product stand out is essential.

Discover the secrets to a successful product review program in our latest blog post! Learn how to build trust, boost sales, and showcase your product's value.

Read the full article here: https://www.vitispr.com/blog/how-to-implement-a-successful-product-reviews-programme/

How to implement a successful product reviews programme - Vitis PR Getting reviews in the right media is essential for any product-led PR campaign and how to do it correctly can make all the difference to how your company’s product is perceived by consumers. At Vitis PR, we share a few pointers on how to maximise the success of your product reviews programme. The...

10 ways to use one piece of PR content - Vitis PR 31/08/2023

As budgets tighten, leveraging every resource is crucial.

Exciting fact: one PR piece can lead to multiple media opportunities.

Explore 10 savvy ways to get the most out of your content: https://www.vitispr.com/blog/10-ways-to-use-one-piece-of-pr-content/

10 ways to use one piece of PR content - Vitis PR Each piece of content that a PR agency creates, or is given access to, can be repurposed many times, to maximise success with multiple media placements. Content is king when it comes to attracting media interest and the attention of potential customers. After reviewing your blog, website and current...

PR training courses for PR Professionals - Vitis PR 25/08/2023

📚 Level up your PR skills with Vitis PR's newly launched training course article!

You can enhance your media prowess and storytelling techniques to excel in the dynamic world of PR.

Read more here: https://www.vitispr.com/pr-training-courses-for-pr-professionals/

PR training courses for PR Professionals - Vitis PR Gaining the right skills to run Public Relations (PR) campaigns can take some time. There are a number of courses on the market, while nothing beats on the job experience. In today's dynamic business landscape, having the right skillset and knowledge is essential to navigate the complexities of comm...

How to service international technology PR clients well - Vitis PR 16/08/2023

🌍 Mastering global PR? 🌐

Local agencies are your passport to success!

🤝🚀 Partner up for cultural finesse, legal savvy, and seamless communication.

Learn why: https://www.vitispr.com/how-to-service-international-technology-pr-clients-well/

How to service international technology PR clients well - Vitis PR Multi-country companies need multi-country  PR support if they want to raise awareness internationally to attract new partners and generate customer leads.  To reach media, influencers and analysts outside of your home market, the easiest way, and one which many companies run with, is to use local...

11/08/2023

🚀 Elevate your business with the power of Instagram! 📈

Engaging visual content is the key to connecting with customers and driving growth.

Discover top tips for running a successful Instagram account: https://vitispr.com/top-10-tips-for-running-an-instagram-account/

The best product launches over the last 12 months - Vitis PR 27/07/2023

🚀 Exciting News Alert! 🚀

Looking for inspiration from the best product launches of the last 12 months? 🌟

Check out this list of innovative products that took the market by storm!

🔗 https://www.vitispr.com/the-best-product-launches-over-the-last-12-months/

The best product launches over the last 12 months - Vitis PR The Vitis PR team were recently talking about which new tech products have been unveiled this year that have really caught our attention. As a tech specialist PR agency we love new tech being introduced and follow all areas of new products and devices and services. Tech moves pretty fast and we’re...

Three big trends media are talking about now - Vitis PR 19/07/2023

🔥 Tech trends keep evolving with the birth of new technologies, but guess what?

Three major trends that had media buzzing in 2019 are still ruling the charts in 2023!

Click here to check the story: https://www.vitispr.com/blog/three-big-trends-media-are-talking-about-now/ 🚀

Three big trends media are talking about now - Vitis PR What topics are the media talking about most right now and what are they likely to be interested in hearing more about from your client? Here are just three of the (currently) hot topics that we know journalists are particularly keen on: AI and automation technologies Thanks to digital transformatio...

Why not hire a PR instead of an SEO expert? - Vitis PR 13/07/2023

📣 Discover the power of Digital PR! 🌐📰

Media outlets are going online, making Digital PR a must. Check out this article: https://www.vitispr.com/why-not-hire-a-pr-instead-of-an-seo/ 💡💻

Let's discuss the growing impact of Digital PR in our media-driven society!

Why not hire a PR instead of an SEO expert? - Vitis PR PRs can tell stories and write good copy that people want to read and includes SEO links, while SEOs write copy with the primary purpose of securing links and the words don't always seem natural or sit well in an article or post. In our spare time, some of us at Vitis PR also write personal blogs th...

UK media monitoring services roundup - Vitis PR 05/07/2023

🔍 Discover the Power of Media Monitoring!

With our monitoring services, you can track the impact of your content on social media. 🌐

📲 Check it out here: https://www.vitispr.com/uk-media-monitoring-services-roundup/

UK media monitoring services roundup - Vitis PR Every company likes to keep track of its media mentions. But how do you ensure that you have a copy of every single piece of coverage that your company has secured with journalists both online and in print? One way is to hire in a media monitoring service and these are four of the ones available: 1....