Line Collective
A collective of visual artists and creative minds, based in Saigon, working for the world.

Our visual identity for Prime Medical Care is feature on World Brand Design Society 🫶🏻❤️🔥
Prime Medical Care: Healthcare as a Lifelong, Premium Relationship - World Brand Design Society About the project Prime medical care is a pioneering medical center in vietnam, operating under an exclusive membership-based health management club model. Here, members are guided through a lifelong, personalized, and comprehensive healthcare journey – with programs tailored to their individual h...
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Our latest branding work just got featured on Advertising Vietnam

The visual identity system of Prime Medical Care is purposefully designed to translate emotion into structure-crafting a seamless brand experience that feels personal, inspires trust, and communicates clinical excellence. At its core, the system is a manifestation of emotional branding, where every visual element exists not only to inform, but to reassure, comfort, and elevate.
Check our PMC project case study on Behance now, link at the comment below.
Core visual concept of PMC - Prime Medical Care is "The Radiant Core".
At the heart of Prime Medical Care’s visual system lies the radiant aura symbol-a mark of vitality, balance, and optimal human energy. This symbol transcends logo use and becomes the central visual language, appearing consistently across signage, membership materials, folders, and communication assets.
This visual “burst” reflects PMC’s core philosophy:
“Health is a flow of energy - connected, balanced, and nurtured over time.”
Check our PMC project case study on Behance now, link at the comment below!
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© Line Collective 2025, Vietnam -All rights reserved

Check out our latest feature on World Brand Design Society
Line Collective Shapes a Timeless Brand Identity for Blanc de Blancs - World Brand Design Society Blanc de Blancs Brand Identity Brand Story BLANC de BLANCS is not just a dining & lounge – it’s a celebration of elegance, conversation, and fine taste. Known for its carefully curated selection of wines, especially its namesake Blanc de Blancs varietals, this refined space offers an experience ...

Kèo đấu design ngàn năm có một của nội bộ team 3D Line Collective, quyết định nhờ mọi người phân xử.
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BLANC de BLANCS là bản giao hưởng của sự tinh giản và cá tính
Chúng tôi lựa chọn chiến lược thị giác tạo ra sự thiếu hoàn thiện cố ý, lại mang lại một chiều sâu tinh thần rất riêng cho thương hiệu. Ly rượu, lát chanh, nhành thảo mộc... hiện lên như những ký ức vụn vặt – mộc mạc, không hoàn hảo, nhưng đầy chất sống. Mỗi chi tiết trong thiết kế đều mang tính tiết chế tạo nên chất Pháp hiện đại nhưng không cầu kỳ.
Full showcase đã có trên Behance, link nằm tại comment!
© Line Collective 2025, Vietnam -All rights reserved
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