PurpleAsia

PurpleAsia

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Looking forward to going back to one of our hotel restaurant projects, Mezz at the @sofitelsaigonplaza

See a before and after pic here

@accor @all__asia @all__asia @sofitel #studionoor #hotels #interiorarchitecture #hoteldesigns #hospitalitydesign #interiordesign #restaurantdesign #vietnam #saigon #alldaydining #buffet #oldtonew #beforeandafter PurpleAsia
Powerful and impactful. Big thanks to David Jackson, General Director at Colliers Vietnam who shared about practices in improving performance and productivity within his team through DISC Theory and to Matt Millard, Founder & CEO of PurpleAsia for sharing 5 ways to immediately sharpen your professional brand.

Thanks to our member Cong Ong from First Alliances for hosting this meeting.

If you are a CEO, General Manager, or head of an organisation and would like to join our community, please contact us at:

📧: [email protected]
📞: +84 9 3270 4544 (WhatsApp)
💻: https://businessexecutivenetwork.com/
★ Cập nhật mới nhất trên Vietnam Agency Networks:
--- Thêm mới:
Young Entertainment (Independent Event)
PurpleAsia (Independent Branding & Design)
YB Agency (Independent IMC)
Goo Event - Ngộ Entertainment (Independent Event)

--- Cập nhật:
FCB Group:
>>>> Happiness Saigon (Creative & Advertising)

Aleph Asia (Full-service Digital)
Aleph Vietnam (Full-service Digital)

BS Group:
>>>> BS GROUP - Agency for Bespoke Events (Event)
>>>> Bluewhale Production (Event)
>>>> BOLD WOLF - Teambuilding & Adventure

KeyCom Event (Activation / Marketing Services)

★ Thông tin chi tiết từng agency, các bạn có thể xem tại:
https://www.agencyvietnam.com
Vui lòng xem thông tin Tiếng Anh phía dưới / For English please scroll down

Thi thiết kế logo cho Mạng lưới Sơ sinh Hà Nội (HNN)

Newborns phát động cuộc thi thiết kế logo cho Mạng lưới sơ sinh đầu tiên tại Việt Nam từ ngày 14 tháng 8 đến ngày 14 tháng 9 năm 2020. Đây là cơ hội tuyệt vời cho tất cả các bạn thể hiện khả năng sáng tạo của mình. Logo sẽ xuất hiện trên các ứng dụng, trang web, bảng hiệu và xe cứu thương của Mạng lưới Sơ sinh Hà Nội. Người thắng cuộc sẽ nhận được những giải thưởng và phần quà hấp dẫn từ Ban tổ chức.

Mạng lưới sơ sinh Hà Nội là sự hợp tác chặt chẽ của 9 bệnh viện trên địa bàn Hà Nội, dẫn đầu là 3 bệnh viện Bệnh viện Nhi Trung ương, Bệnh Viện Phụ Sản Hà Nội, Bệnh viện Saint Paul, nhằm nâng cao chất lượng chăm sóc từ cơ bản đến chuyên sâu cho các bà mẹ và trẻ sơ sinh, từ đó cải thiện cơ hội sống sót của trẻ sơ sinh và đem lại niềm hạnh phúc tới mọi gia đình. Với việc hợp tác này, các bệnh viện cùng Newborns Vietnam chia sẻ kiến thức và kinh nghiệm chuyên môn qua các khoá đào đạo, thực hành chăm sóc tốt nhất, đảm bảo mọi bà mẹ và trẻ đều được chăm sóc theo đúng cấp độ tại đúng bệnh viện và vào đúng thời điểm.

Các bài dự thi gửi về địa chỉ [email protected]. Để biết thêm thông tin chi tiết về cuộc thi, các bạn hãy truy cập vào trang newbornsvietnam.org và đừng quên chia sẻ cơ hội thú vị này với bạn bè của mình.

Cám ơn Pizza 4P's , The Coffee House, Four Points by Sheraton Danang, và PurpleAsia đã tài trợ cho cuộc thi.

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Logo Design Competition for the Hanoi Neonatal Network (HNN)

Newborns Vietnam launches a logo design competition for the first Neonatal Network in Vietnam from 14th August to 14th September 2020. This is an excellent chance for all designers to unleash your creative skills! The logo will appear on apps, websites, billboards and ambulances for the Hanoi Neonatal Network, and winners will get exciting prizes!

The network is a collaboration of nine hospitals in Hanoi, with 3 leading hospitals, Bệnh viện Nhi Trung ương, Bệnh Viện Phụ Sản Hà Nội, Bệnh viện Saint Paul, to develop the quality of care, from basic to specialist, for mothers and babies, to improve the life chances of our babies, and bring joy and happiness to every family. By working together, hospitals and Newborns Vietnam share expertise and professional experience during training, instilling best practice, and ensuring mothers and babies are cared for at the right level, in the right hospital at the right time.

Submit your design to [email protected]. For competition details, visit newbornsvietnam.org and be sure to share this exciting opportunity with your friends!

Big thanks to Pizza 4P's , The Coffee House, Four Points by Sheraton Danang, and PurpleAsia for sponsoring this competition.

We love working with brands that enrich people's lives. We provide brand consultancy, design and marketing communications for leading lifestyle brands.

We believe sound strategic thinking drives great creative communication, which in turn builds stronger brands. Our team has been helping brands in Southeast Asia for almost 20 years with brand strategy, brand design and marketing communications. Whether your business needs help with a truly imaginative launch event, the creation of an entirely new brand, a brand review and relaunch strategy or a c

Operating as usual

29/04/2022

On the occasion of the Reunification Day and International May Day, PurpleAsia will have 4 days off from Saturday, 30th April 2022 till end of Tuesday, 3rd May. We will resume normal business on Wednesday, 4th May 2022.

We wish you a joyful holiday!️🥁️🎉

22/04/2022

We're Hiring!
We are looking for interested applicants to join our growing team!
👇👇👇
⭐Senior Account Manager:
https://purpleasia.com/vi/blog/tieng-viet-purpleasia-is-hiring/
⭐Web Developer:
https://purpleasia.com/vi/blog/it-leader-cum-web-developer/

Please enquire within and send your resumes to [email protected] or simply send us your message here.
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Photos from PurpleAsia's post 14/04/2022

Client: Hann Resorts, Swissôtel Hotels & Resorts
Services: Brand Naming, Brand Identity, F&B Collaterals for 9 outlets
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Located in Clark, Philippines, the existing Hann Resorts prepared to expand in partnership with Swissôtel Hotels and Resorts.
Completing the pitch process, PurpleAsia was awarded the opportunity to brand and create identities for nine outlets within the integrated resort and casino. Working closely with the team in Clark, we drew inspiration from an extensive workshop, interior design renders, and initial brand concepts. The result is a characterful collection of bars, restaurants, and entertainment venues that cater to an international audience.
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🚀 [email protected]
💥 +84 (0)28 6277 7050

08/04/2022

On the occasion of Hung Kings’ Commemoration Day, PurpleAsia will be closed on Monday, April 11.
We will resume our normal business hours on Tuesday, April 12.
We all wish you a holiday filled with joy and happiness!

Photos from PurpleAsia's post 06/04/2022

Client: FOUR SEASONS THE NAM HAI
Creative: Website Content Development, Website Design & Development
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Seeing an opportunity to penetrate the local market with a more localised website, Four Seasons The Nam Hai approached PurpleAsia to develop a new design style, adapt and create fresh Vietnamese content, and develop a unique, well-considered digital experience.

In the spirit of the master brand, incorporating a rich visual aesthetic using the enticing yet serene images provided by the resort team, we delivered a premium digital space in line with the five-star resort's offer. The simple filter and search system makes it easy for users to navigate and book via Messenger or telephone.

We loved working with the team at Four Seasons The Nam Hai and look forward to visiting the property soon!
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🚀 [email protected]
💥 +84 (0)28 6277 7050

SENIOR ACCOUNT MANAGER - PurpleAsia Vietnam 31/03/2022

SENIOR ACCOUNT MANAGER - PurpleAsia Vietnam

Join ! We’re hiring SENIOR ACCOUNT MANAGER!

For more information, please see our job description via link:
https://purpleasia.com/blog/tieng-viet-purpleasia-is-hiring/

Interested candidates, please send your CV or any information that you would like us to see via email: [email protected]. Please add "Senior Account Manager" to the subject line.
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SENIOR ACCOUNT MANAGER - PurpleAsia Vietnam PurpleAsia is seeking an experienced and dynamic Creative Account Manager who has both creative and technical skills as well as human-centred expertise. He/she will serve as a liaison between the client and PurpleAsia’s creative/content teams to ensure that clients’ visions are created and produ...

Photos from PurpleAsia's post 28/03/2022

Client: The Glen @ The Brilliant, Gamuda Land
Creative: Brand Strategy, Brand Name, Tagline, Logo, Sales & Marketing Collateral, CGI
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Known as the township builders, Gamuda Land built the successful Celadon City in several phases in Tan Phu District, HCMC. With a range of asset classes from apartments to townhouses, the lush, green, welcoming community resonated with the rapidly expanding middle class of that part of the city. For the final phase, Gamuda Land prepared to introduce a new asset class to buyers on the upper end of the segment’s spectrum. The product’s branding needed to tie into the existing phases branding, while dialling up the luxury to reflect its exclusivity.

Following an extensive workshop, PurpleAsia and the Gamuda Land teams found a seamless way to create a product within a product, allowing what is now known as The Glen to stand apart from The Brilliant while still being an integral part to the overall project. Further, we worked to build a suite of collaterals that would slot into the township’s wider range of materials, as well as delivering this final phase of the project’s CGIs.
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🚀 [email protected]
💥 +84 (0)28 6277 7050

Photos from PurpleAsia's post 23/03/2022

Client: BW Industrial
Creative: Brand Architecture, Brochure Design, Project Map, Marketing Collaterals, 3D Rendering, Corporate Video, Photoshoot
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Backed by Warburg Pincus and Becamex, BW Industrial is Vietnam’s largest for-rent industrial and logistics real estate platform. Catering to start-ups as well as industry giants, BW saw an opening in the market and now provides manufacturers in the region with a one-stop-shop solution to their business needs.

PurpleAsia was on-boarded to create a suite of marketing designs and materials that would effectively express BW’s scale and vision. From brochures to brand videos, our teams work side-by-side to deliver up-to-date infographics, news pieces, and maps covering BW’s ability, interest, and intention.
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🚀 [email protected]
💥 +84 (0)28 6277 7050

Photos from PurpleAsia's post 18/03/2022

Client: Zeitgeist
Creative: Brand Concept, Brand Identity, Logo, Key Visual, Landing Page, Website, Map, Flyer, Leaflet, Brochure, Billboard, PR Communications
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VGSI is a subsidiary of GS E&C, a Korea-based developer with reach across the region. Working in Vietnam with expertise in various sectors, the renowned developer secured a significant land plot in Nha Be, Ho Chi Minh City, to build a multi-phase township. Requiring a branding suite, from concept to collaterals, that would accurately represent their high-tech, well-connected yet green and natural metocity, VGSI sought a partner with local insight who also understood their vision.

Enter PurpleAsia, whose market research revealed a need for a more balanced life with an increased focus on family, an idea that remains prevalent in the branding and marketing today.

With a link to ‘Xi’ serving as a pre-requisite for the branding, we suggested ‘Zeitgeist’, meaning ‘spirit of the age’. Serving as the ‘new spirit of Saigon South’, the township puts special focus on art and architecture, which further aligns with the chosen name.
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🚀 [email protected]
💥 +84 (0)28 6277 7050

08/03/2022

Happy Women’s Day to all the incredible women!❤️
Shine on 💎 Not just today but everyday!

Photos from PurpleAsia's post 03/03/2022

Client: Ruby Wong’s Godown, Admiral Hotel Manila
Creative: Brand Strategy & Concept Development, Brand Identity with Logo and Menus, Applications and Website for two outlets
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MGallery Hotels around the world are known for their distinct styles and personalities—no two nor their outlets are the same, which adds to the brand’s allure and mass fanbase. With this in mind, from the moment we were approached our imaginations ran wild with stories and experiences that would match Admiral Hotel Manila’s individual story, style, and vibe. Our brief was to create a highly graphic and experiential bar that guests would love, and residents of Manila would travel across the city for.

Enter Ruby Wong, a mysterious and sultry, no-nonsense bar owner with a storied past in the godowns and amongst the sailors. Gaining access through a steamy, savoury noodle bar, guests enter Ruby's burlesque world, where every moment is a show and everyone is a part of it.

The visual identity is built from an eclectic mix of tattoo inspired illustrations and new retro typography. The result is a highly distinctive and enigmatic brand with an alluring edge.
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🚀 [email protected]
💥 +84 (0)28 6277 7050

15/02/2022

Client: Vietnam Star Automobile
Creative: PR & Communications
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We partnered with Vietnam Star Automobile (VSA), Vietnam's largest Mercedes-Benz distributor, to amplify their image and message. We worked with our network of journalists to find objective, unbiased story angles that allowed us to tell VSA's brand story naturally. The well-researched, well-written, and deeply meaningful editorials were selected and published across various prestigious e-newspapers, achieving twice as many placements as our commitment.

It's easy to skip this step and ignore its impact:
- Strong editorials allow a company to be heard and generate discussion within the community and target audience.
- Editorials allow readers to discover more unseen aspects of a project, product, or business. Exciting, newsworthy editorials are generally more interesting and trustworthy.
- Editorials require more time and effort, but their impact and reach are worth it.

We know the secrets behind creating excellent editorials—drop us a line and let us work our magic for your business.
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🚀 [email protected]
💥 +84 (0)28 6277 7050

11/02/2022

The 7 Essential Ps of Luxury Branding: #4 Performance.
A brand must perform exceptionally on two levels to be considered luxury—product and experience. The product itself must be of such discernably exceptional quality that no ‘mere mortal’ could ever hope to match it. Craftsmanship, design, production value, construction quality and materials must be of the highest quality.

Experientially, your brand must convey and image buyers yearn to buy into, think Rolex or Tiffany & Co…

Discover the 5th P early next week with us!
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🚀 [email protected]
💥 +84 (0)28 6277 7050

27/01/2022

🎇🎇HAPPY LUNAR NEW YEAR 🎇🎇

Please be informed that we would be closed from 29th January to 6th February 2022 and business operation will resume on 7th February 2022 (Monday).

We would like to wish all of you a Happy Lunar New Year. May the Year of the Tiger bring you vigor and vitality 🐯🐅

Hoiana Hotel X Suites 20/01/2022

Hoiana Hotel X Suites

Our HOIANA HOTEL X SUITES branding campaign was recently featured on Behance's Best of Branding section.
More projects like this are coming in 2022 🤜🤛
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🚀 [email protected]
💥 +84 (0)28 6277 7050

Hoiana Hotel X Suites As the fourth accommodation type and a key part of Vietnam's first integrated resort, Hoiana Hotel & Suites taps into the finer side of life, dialling up experiences and sensations to levels yet unseen in the country. We wanted the logo to link back to th…

Tốt hơn mỗi ngày với chuỗi thử thách vận động trên ManulifeMOVE 19/01/2022

Tốt hơn mỗi ngày với chuỗi thử thách vận động trên ManulifeMOVE

Client: Manulife Vietnam
Creative: Key Visual, Campaign Video , Medal & Tshirt design
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Manulife Vietnam embarked on a campaign to raise public health awareness with a focus on the importance of self-care. The value and significance of 'MOVE for a better Vietnam' resonated with us here at PurpleAsia, making it a delight to collaborate with the Manulife team to develop and deliver three collaterals: the Key Visual, the Campaign Video, and the MOVE Medal & T-shirt.

We are thrilled to see the official ManulifeMOVE launch today and look forward to a continued partnership with this inspired team.
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🚀 [email protected]
💥 +84 (0)28 6277 7050

Tốt hơn mỗi ngày với chuỗi thử thách vận động trên ManulifeMOVE Manulife Việt Nam vừa khởi động chương trình “MOVE Vì Việt Nam Tốt Hơn Mỗi Ngày” với chuỗi thử thách thú vị trên ứng dụng ManulifeMOVE, giúp người tham gia chương trình có thể góp phần bảo vệ môi trường, cải thiện sức khỏe, và có...

12/01/2022

[Market report] Post-pandemic consumer behavior and habits - The shift in mindset
1. Optimism: As a people who have been through many historical events, Vietnamese people tend to be resilient in the face of difficulties.With a score of 7.2 on the optimism index, Vietnamese people are assessed by other countries as having a positive spirit.
2. Precaution: Due to many concerns about the ability to control the disease and avoid financial and health risks, consumers have a very cautious mentality. They are cautious in their spending and choosing items to use.
3. Looking for empathy: The news about COVID-19 situation and consumers being restricted in their movements made them more sensitive. They seek empathy more during the end of the year, which is a busy time.

Source: Novaon Communication
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🚀 [email protected]
💥 +84 (0)28 6277 7050

05/01/2022

[Market report] Vietnamese expectations in regards to Tet 2022
💜As a result of the economy status, 69% of workers have lost their jobs and had their salaries decreased.
💜About 71% of people plan on returning to their hometown for Tet 2022. People who will certainly return home are more likely to be among the elderly and those who have a shorter distance to their hometown.
💜Finances are the biggest concern for Tet. Older people have high concerns about Covid-19 infections among their families.
💜Their highest priority is paying attention to "health" and "family".

Source: Q&Me
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🚀 [email protected]
💥 +84 (0)28 6277 7050

PurpleAsia has helped
hundreds of businesses
build better brands.

We believe sound strategic thinking drives great creative communication, which in turn builds stronger brands.

Our team has been helping brands in Southeast Asia for more than 15 years with brand strategy, brand design and marketing communications.

Whether your business needs help with a truly imaginative launch event, the creation of an entirely new brand, a brand review and relaunch strategy or a carefully crafted PR campaign, our team is here to help. We’ve been working with hundreds of businesses across dozens of sectors, many of whom have remained as loyal clients for more than a decade.

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Products

Branding | Digital marketing | Social media strategy | Web design

Telephone

Address


Hoang Anh River View, B01.07 Level 1, Block B, 37 Nguyễn Văn Hưởng
Ho Chi Minh City

General information

A strategic branding, creative and PR consultancy with expertise in design and brand experience. For more than 20 years in Vietnam, Purple Asia has built some of the boldest and most brilliant brands in the real estate, hospitality, tourism and luxury retail sectors.

Purple Asia chuyên về tư vấn chiến lược & trải nghiệm thương hiệu, thiết kế sáng tạo và truyền thông cho thương hiệu. Có mặt hơn 20 năm tại Việt Nam, Purple Asia đã song hành cùng những thương hiệu nổi tiếng và ấn tượng nhất trong lĩnh vực bất động sản, du lịch, và bán lẻ.

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00
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