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Readers' Choice 2017 - Hanover, Pennsylvania

The Evening Sun's Reader’s Choice 2017 - NOMINATION ROUND - is in full swing! 2 new categories this year -
VEHICLE REPAIR and SENIOR IN-HOME HEALTH CARE.
Nominations accepted through June 29th!
http://eveningsun.upickem.net/engine/YourSubmission.aspx?contestid=345749

eveningsun.upickem.net

The Votes Are In! - Best of York County 2017
Click Here: http://yorkdailyrecord.pa.newsmemory.com/?special=Best+of+York+County

THE PUBLIC OPINION OFFICES HAVE MOVED! We are now located at 5 North Main Street in Chambersburg after 65 years at our previous home on N. Third Street. The main entrance of our building is located on the ground floor where a museum space will house an antique press and other interesting artifacts. The upper floors have been converted to modern work spaces that support digital age technology. The Public Opinion staff is thrilled to be part of the downtown bustle directly across from the center fountain and courthouse.

Last call for Best of York 2017 ... voting is open until 11:59pm on 4/11/17. Vote your York favs now! http://bestofyork.inyork.com

Best of York 2017 - York, Pennsylvania

LIVE FROM YORK ... it's Best of York 2017!
Recognize your favorite York businesses by voting NOW:
http://bestofyork.inyork.com

ydr.upickem.net

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Best of York 2017 - York, Pennsylvania

Voting BEGINS MARCH 31ST for the 17th Annual Best of York County businesses!
http://bestofyork.inyork.com

ydr.upickem.net

2016 Newspaper of the Year Contest

Congratulations to the York Daily Record/Sunday News on being recognized as the 2016 Newspaper of the Year from the Pennsylvania News Media Association!

panewsmedia.org The Pennsylvania NewsMedia Association (PNA) Foundation's Newspaper of the Year Contest gives PNA-member news media companies the opportunity to showcase the efforts of their entire staff. The purpose of this contest is to recognize outstanding work across all departments and including all products,...

eMarketer

The holiday season is around the corner! For the first time, mcommerce sales on smartphones will exceed tablets. If you don't have mobile integrated into your holiday marketing plan, contact MediaOnePA today!

According to our latest holiday sales forecast, ecommerce sales will grow about five times as fast as total retail this year:

Facebook is putting maps in ads and will measure store visits

Pretty cool! Facebook will start telling brands how many people it thinks actually visited their locations as a result of its ads.

marketingland.com Facebook is adding maps to its local awareness ads and will start reporting estimates of how many store visits those ads drove.

The importance of micro-moments: The mobile customer journey

More Google searches take place on mobile devices than on desktop computers. Is your website mobile friendly? What's the user experience like? Are you advertising on mobile? Customers are searching for you!

searchengineland.com Columnist Jim Yu explains how smart marketers are utilizing search data to better serve mobile users and beat out the competition.

5 reasons to keep doing mobile SEO even though ads are everywhere

The first organic listing in mobile still gets 73% more clicks than the first and second sponsored listings combined!

marketingland.com Sure, paid search on mobile has grown. But if you're thinking of cutting your organic search budget for mobile, columnist Bryson Meunier urges you to reconsider and focus on increasing your overall traffic.

The most expensive 100 Google Adwords keywords in the US | Search Engine Watch

Check out the most expensive 100 Google Adwords keywords in the US!

searchenginewatch.com

Adweek

Instagram is rolling out new features to help businesses better understand what resonates with fans!

Big news for brands on Instagram.

Last week, several members of our advertising team attended an automotive sales training! If you're a new auto dealer, look forward to seeing dealer specific insights about your market share!

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To all of you, happy holidays and best wishes!!!

Popular Halloween Costumes on Instagram, By State (Infographic)

Check out every state's most liked costume on Instagram! Halloween Express analyzed more than 32,000 posts on Instagram with the hashtag.

adweek.com With Halloween rapidly approaching, costume retailer Halloween Express determined the most popular costumes on Instagram by state.

Report: Google Search Is The 4th Most Popular App & Is Growing Faster Than Facebook

Google search is the 4th most popular app! Are you investing ad dollars in SEO and SEM to stand out from your competitors?

selnd.com While not the hottest app in the news, Google Search usage and placement is scorching according to a new report from comScore.

The Evening Sun is representing the Hanover community at the 2015 Corporate Challenge at the Hanover YMCA and Hickory Falls Family Entertainment Center. Good luck!

A Micro-Moments Report Card: Are We Making the Grade?

Every day, people use mobile devices to look for answers, discover new things, and make decisions. Marketers should be there in these moments that matter—but are you?

thinkwithgoogle.com Is your brand there to answer people's needs, questions, and wants? In these micro-moments, it's not just about being there. You need to be useful, too.

By the end of 2015, more than 2 billion people worldwide—28.2% of the global population—will use a social network regularly. This year, 23% of the global population—or nearly 82% of all social network users—will use their mobile phone or tablet to access these platforms. It's time to start thinking about mobile and social for this year's holiday season! source: eMarketer

Global Mobile Ad Revenue Up 64%; Mobile Display Ads Top Search First Time Ever [Report]

Global mobile display ad earnings beat search for the first time! Mobile display ads saw the highest growth rate of all mobile ads in 2014.

marketingland.com Global revenue for mobile display, search and messaging ads climbed to $31.9 billion in 2014.

5 Video Stats & Why Local Media Should Care

80% of all internet traffic will be video by 2018. Local video advertising is expected to grow 39% in 2015, making it the second fastest growing digital category. Contact us and find out how video can make an impact on your business!

lsainsider.com As Gordon Borrell explains in this video, the video advertising opportunity in local markets across the country is “big.” When it comes to video, in addition to helping legacy media companies diversify ad offerings and generate more digital revenue, there is an equally powerful opportunity to

Worldwide Ad Spending | eMarketer

Why you need mobile... In 2014, US businesses spent $18.9 billion on mobile internet advertising. This is projected to increase to $57.5 billion by 2018!

emarketer.com We’ve gathered the data and built this interactive tool to provide answers. Explore eMarketer’s latest forecasts for mobile, digital and traditional ad spending across 22 countries. See which countries are leading the ad spending pack and which are projected to grow the fastest over time.

For Discount Retailers, Mobile Moves Onward and Upward - eMarketer

Walmart reported that roughly 70% of traffic to its website between Thanksgiving and Cyber Monday was on a mobile device. If you're a local retailer, make certain mobile display and a having a mobily optimized website are on your holiday check list!

emarketer.com Ecommerce sales pe*******on in the discount and variety stores sector remains low. Even though mcommerce doesn't play a major role in sales, mobile traffic to those retailers' sites is substantial, according to a new eMarketer report.

Photos: York Daily Record’s “Day One” of the new Gannett

York Daily Record employees celebrated a earlier this week!

mediacenter.ydr.com York Daily Record and York Newspaper Company employees were greeted Monday by publisher Sara Glines with a vision for the future from the new Gannett, which owns these local companies. The day included a surprise party of food, games and hot-air balloon rides for employees. Gannett, which officially…

Careers | MediaOnePA

We're hiring! Apply if you're interested in selling digital and print advertising solutions to businesses in Hanover, PA!

mediaonepa.com Multimedia Sales Consultant- Hanover, PA

Running In Circles with Your Marketing? You Should Be

A long term contract encompassing a multimedia mix is better than a short term contract including one advertising element. Establishing an ongoing cycle of measurement, optimization and activation is key to maximizing your marketing efforts.

mediapost.com While most people try to avoid running in circles, marketers are always striving for it. They are on a never-ending quest to sustain a true closed-loop marketing strategy, which isn't as easy as "rinse and repeat" if you don't have the right technology and practices in place to seamlessly connect on…

SMB Digital Budgets Going Toward Making Web Sites, Search Compatible With Mobile Devices

About 72% of small and medium-sized businesses (SMBs) said they have -- or will buy -- some form of digital services. A large portion of that money is going to making their web sites compatible with tablets and smartphones.

mediapost.com Small and medium-sized businesses (SMBs) will spend money on digital advertising this year, but not in the traditional areas that some expect. About 72% of small and medium-sized businesses (SMBs) said they have -- or will buy -- some form of digital services, with a large portion going toward Web h…

Google Testing Large Images In Mobile Search Results

Google is testing showing images in the mobile search results. Displaying high quality images on your website may become increasingly important!

selnd.com Google is caught testing image thumbnails in the mobile search results again. This time on the left side of the snippets description.

Get Outta Town, PCs! Mobile Takes Over Local Search Volume - eMarketer

eMarketer expects mobile to overtake desktop for US search ad dollars this year. What does this mean? Advertisers are increasing spending on local mobile ad campaigns.

emarketer.com For the first time last year, mobile topped desktop for local search query volume in the US, according to recent research, which forecast that 81.8 billion local search queries would be conducted via mobile this year, up 23.0% over 2014. Strong growth is expected to continue through 2019, when the n…

Snappy Salads

Drive local customers to your restaurant using Facebook! Click to read more about how a restaurant used local awareness ads to reach over 38,000 people within a 3-mile radius.

facebook.com Restaurant uses Facebook local awareness ads to introduce its newest location, reaching over 38,000 people within a 3-mile radius.

Has FOMO Gotten Higher Among Mother Facebookers? - eMarketer

Did you know mothers overindex for daily Facebook logins? Mothers also engage with brands more on social networks compared with others. If you're trying to reach moms, contact us to see which Facebook ad type is right for your business goals!

emarketer.com Mother Facebook users log on to the social network more frequently each day on average than does the general population. They're also more likely than social users as a whole to interact with brands on such platforms, meaning companies targeting the demographic must have their social presence up to…

MediaOnePA

Is your business ready to go mobile? Do you know the difference between an app, mobile site, and responsive design? Contact us for a free consultation!

mediaonepa.com MediaOnePA is a digital services company that sells and manages highly optimized, multi-platform campaigns to local advertisers. As a division of Digital First Media, we partner with business owners and media groups to provide digital marketing solutions.