Marketing Works

We are equally excited for the partnership, ShareSource!

Great news- We have a new endorsed partner and we are excited to introduce you to them. Meet Marketing Works, a marketing solutions team that will help make you look great – through innovative ad campaigns, fresh websites, imaginative event booths, and more! They are prepared to partner with you throughout the journey of defining/reinvigorating your brand story and achieve goals. Aligning brand and culture to accomplish desired outcomes, in healthcare in other industries, is what they are all about.

We are excited to partner with them and offer our member organizations savings on their marketing needs through our partnership with them!

To learn more about their full range of services, visit: https://marketingworks.net/

Marketing Works seeks a fearless self-starter to join our team of passionate disruptors as our newest Client Service Specialist. Apply here: https://loom.ly/SRlgRXc

Happy 14th Anniversary to our Director of Strategic Communications and Analytics, Bill! Bill spends his time writing captivating copy, discovering and analyzing data for our clients, and being an SEO expert. Whenever the opportunity arises, Bill can always make us laugh with his "punny" humor!

Thank you for all that you contribute to Marketing Works, Bill!

Today we celebrated the 20th work anniversary of our Business Manager, Jane Warrington. We enjoyed a great anniversary lunch (and some gambling) at Hollywood Casino York. Although Jane left the casino with a pile of $, we are the real winners having Jane on our team!

Happy 20th Anniversary to our Business Manager, Jane! What a great 20 years it has been! Jane helps manage the ins and outs of Marketing Works. Jane is quite the character and makes us laugh everyday. We are beyond grateful to have Jane on the Marketing Works team!

Thank you, Jane, for all that you do! Cheers to 20 years!

Happy Anniversary to our Brand Manager, Kim Betmarik! Kim celebrates her 8th year with Marketing Works. Kim supports the Account Services team while spearheading the Marketing Works process and brand. You can always expect to see Kim around the office with a smile!

Thank you for all your hard work, Kim! We appreciate you!

Marketing Works is coming to you with a triple-header of anniversaries!

Yesterday, our CEO, Tom, celebrated his 16th year with Marketing Works. Tom keeps Marketing Works in tip-top shape and makes the Monday staff meetings a little brighter with his "On this day in History" and "Today's Holidays" renditions.

Today, our Special Projects & Event Coordinator, Jamie, celebrates her 13th year with Marketing Works. Jamie leads our Works Team to deliver outstanding customer service for our clients and greets everyone she meets with a smile and helpful attitude.

Finally, our fearless leader, owner, and President, Tina, celebrates her 32nd year at Marketing Works today. Tina is the true definition of a leader. She takes challenges head-on and creates a place for our team and clients to grow and succeed.

Thank you, Tom, Jamie, and Tina for all that you do! Marketing Works wouldn't be the same without you!

Earlier this week, our July “Culture Club” team brought us together for a fun afternoon featuring MISSION BBQ and Cards Against Humanity! Plus, we were treated with lollipop bouquets to celebrate National Lollipop Day.

Oh, and congrats to our game winners, Tina Gasket Rudisill & Ashley Cherry!

How did you have fun at work this week?

Happy anniversary to our VP of Agency Services, Ashley Cherry! Today, Ashley celebrates 12 years at Marketing Works. Thanks for all you do!

Merry Christmas and Happy Holidays from the Marketing Works team!

Marketing Works updated their business hours.

Marketing Works updated their business hours.

We are celebrating on this windy Friday. Have a far out weekend!

Here we GROW again! We recently welcomed Jeff Wirick to our team as Project Manager.

Jeff brings 10+ years of experience helping physicians and organizations grow their online presence with his writing, digital marketing, social media, and strategic communications expertise. At Marketing Works, he is working to ensure that all strategic, creative, and tactical moving parts work together seamlessly for our clients!

“We are excited to have Jeff on board and look forward to the value that his wealth of relevant experience will add!” said Marketing Works President Tina Rudisill.

Welcome, Jeff!

Our staff came together this week for a Halloween-themed lunch and pumpkin coloring. It was a scary good time. 😉

Happy Halloween, pumpkins! Be safe + enjoy.

Each year, on this day, it seems like life slows down and we take a collective pause — to honor, to mourn, to remember. We will never forget those we lost on 9/11/2001.

Thank you to our fearless leader, Tina Gasket Rudisill, for 30 remarkable years of molding Marketing Works into the agency it is today. We wouldn’t “work” without your creative, strategic mind and your endless dedication to this crazy work family.

Happy 30th anniversary!

With the proper safety measures in place, plus our new sidewalk decor, we are SO thrilled to welcome our employees back into the office today! Our team of creatives is undoubtedly better together.

While we celebrate with our families and friends today, let us not forget why and for whom we are celebrating. This Memorial Day, we remember those who lost their lives fighting for this great country.

Shine | Calm Anxiety & Stress

Several MW employees have been using the Shine Text app to meditate and help bring a little positivity to the start of each day. We highly recommend it if you're interested (in a very genuine, non-sponsored kind of way)!

https://join.shinetext.com/

Shine | Calm Anxiety & Stress You are more than your stress and anxiety. Take care of your mental health every day with the Shine app.

Marketing Works updated their business hours.

Marketing Works updated their business hours.

You may be feeling frustrated, confused, anxious, etc. -- but do not give up hope. With enough time, the right resources, and empathy for one another, we will get through this. Sending positivity your way today!

In these unprecedented and uncertain times, we adamantly hope and pray for only the best outcomes for our community, fellow businesses of all sizes, and our nation.

Stay informed, stay as calm as possible, and above all⁠ ⁠— stay well. Better days are ahead!

Why Burger King Is Proudly Advertising a Moldy Whopper

A moldy burger in a national ad campaign: catchy or cringe-worthy? Sound off in the comments! 👇

Curious about the "why?" Read more here: http://bit.ly/2P2Zp0X

Why Burger King Is Proudly Advertising a Moldy Whopper The chain's anti-preservatives pledge breaks just about every rule in advertising.

Peanuts, Pop Tarts, and Pringles -- oh, my.

We rounded up our votes for the best overall, worst, funniest, and best heartstrings commercials from the Big Game. Share your top picks with us in the comments for a chance to win a $100 Amazon gift card! The winner will be randomly selected on 2/7.

Best: Jeep - Groundhog Day
Worst: Snickers - The "Hole"
Funniest: Cheetos - Can't Touch This / Doritos - Old Town Road
Heartstrings (by unanimous vote - a first for us!): Google - "Loretta"

What did you think?

It's always a fun time of year when we're able to build on our awards wall. Each award is a welcomed testament to the unique and wonderful collaborations we create with our clients.

We're particularly fond of the new plaques for this year -- they're bright, colorful, and just our style. Thanks for looking!

Happy New Year, everyone! Enjoy the evening and be safe.

Warm wishes on this Christmas day!

We are so grateful for the opportunity to partner with Children's Home of York to help a family in need this holiday season. If you're able to assist others in any way during this season of giving—whether through donations, toys, or even your time—please do! Every contribution makes a difference. It truly is the most wonderful time of the year.

The holidays are upon us!

Each year, our employees create new ornaments for our agency Christmas tree. They can be personal or work related -- whatever inspires us. We continue to be impressed with everyone's creativity. Enjoy!

The Marketing Works team weren’t the only ones in the Halloween spirit... check out the photo below showing Halloween cookie bouquets we put together for an orthopedic client in Florida. They were delivered to referring physicians with the message “We appreciate your business... no bones about it!” 🎃

Happy Halloween from the MW team!

Featuring Red Riding Hood & the Big Bad Wolf, a "Minnie" bar, a classic Mean Girls reference, Darth before Darth, coffee & donuts, Chip & Joanna, and Captain Marvel!

We love hearing positive feedback from clients, and we loved being a part of the Cultural Revolution program at Heritage Hills Golf Resort!

At Marketing Works, we practice what we preach. To that end, we took an introspective look at our healthcare division and said “what we do is really different” and “how could we tell our story in a more meaningful way?” What we came up with is unique (anyone surprised?) and dare we say, “spot on!”

Our current name – Marketing Works Healthcare – seemed to pigeonhole us as marketers which translates into advertising for many. Ugh! We’ve spent countless hours educating people about what marketing really is – pretty much everything they do that leaves an impression on a customer.

So, here’s what we did…
We changed our name to MW Healthcare and created a new logo that includes a butterfly icon. Why a butterfly? Because it’s symbolic of the transformation process which is exactly what we do with our clients. We've also given our team members the title of "transformationologists" to make sure people know what we do!

We had such a wonderful time yesterday during our Make Someone's Day FISH event with Paint and Enjoy Painting Parties! Our entire team was together for the first time this year (that's what happens when you're spread out over the East coast) and our festive paint party was exactly the team building activity we needed. Happy Holidays from our crazy bunch of snowmen to yours!

Awesome Party!

Happy Halloween, from our festive crew to yours! 👻☠️🎃

It's the 12th of October and it's finally starting to feel like fall. Our office is all decked out and feeling festive!

Promotion in Motion: Under Pressure to Behave More Like a Business Than Ever Before, Radiology Gets on Board with Modern Marketing

“Practices have to be a little edgy today,” she says, “and be willing to take risks to get noticed.”

Check out this article featuring our president Tina's words of wisdom from this years' RBMA Paradigm conference for more helpful hints on how to stand out in the radiology field.

radiologybusiness.com There’s nothing wrong with strategically courting attention. Besides, marketing is a means of informing—and that’s an activity that provides real value to patients and referrers.

Communicating in the Age of the Emoji

Today is and we are taking a look into how emojis have changed communication, marketing, and brand development. Take a peak at the article below and let us know your thoughts with your favorite emoji below 👏🏼✨💥🎉

brittonmdg.com The history, present and future of the emoticon and emoji; how brands like Ikea and Coca-Cola are using them; and their effect on the changing communication landscape.

How to Name (or in Some Cases, Rename) Your Company

Choosing a name can be challenging enough for a startup company... but what happens when it becomes apparent, after years in business, that an existing brand is just, well, wrong?

The situation is more common than one might think—founders often make branding mistakes the first time out. For instance, did you know that Google was originally called... BackRub?

Yep!

Here's an article from Entrepreneur that offers some great insights—both for naming brand new companies, and for those "rebranding moments" when a business realizes that it's time for a change.

https://www.entrepreneur.com/article/311857

entrepreneur.com Naming a company is hard, and founders often get it wrong.

11 marketing campaigns that made a splash in Q2 2018

Arby's carving their ad message onto a sesame seed? IHOP rebranding to IHOB? Yes, they're things that make you say "hmm"... but they're also just a couple of the most buzzed-about marketing campaigns from the last few months. See more in the link below!

https://bit.ly/2KCjhDM

marketingdive.com From flying pizzas cross-country to producing 30,000 videos in a day, there was no shortage of campaign wins — and fails — this spring.