Access TCA is an experiential marketing agency
with the audacity to reimagine f2f engagements
and the know-how to deliver reliably, anywhere in the world.
Access is among the largest, independently owned, exhibit and event marketing companies in North America. We build memorable, strategy-based brand engagement platforms for leaders in the healthcare, technology, automotive and consumer goods industries. Boston-headquartered, we have full-service locations nationwide to reduce client shipping costs and support every major U.S. trade show city. In 2013, we managed 1,138 programs for 237 clients in 19 countries around the globe.
Operating as usual
Whether you're exploring alternatives to your existing supplier roster or you're adding a new service partner, the interview process--like any interview process--needs to be actionable. Here's what works.
Interviewing New Suppliers for your Exhibit Program? 5 Tips - AccessTCA https://hubs.ly/Q0194gLK0
Interviewing New Suppliers for your Exhibit Program? 5 Tips - AccessTCA There is no question: Covid changed the trajectory of the exhibit and event industry. When shows didn’t happen, and suppliers to the industry weren’t able to pivot, some companies closed. Others merged with former competitors. Some changed direction and focus. All or some of these scenarios migh...
An inline exhibit doesn’t have to be meh. Our exhibit for Pharmacosmos won the Portable Modular Award for best inline—and you can see why. If you need a compelling exhibit for your inline space, contact us!
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If your company is exploring diversity, equity, and inclusion, they aren't alone. And if they're not, they will be. You can't miss this session at ExhibitorLive to be part of the initiative.
Have you made your plans to attend ExhibitorLive yet? we can't wait to see you! We'll be in #601 with the exhibit that just won a Portable Modular Award for best use of fabric. Oh--and here's a link to a free pass to the show.http://www.ExhibitorLive.com/AccessTCA
Best fabric exhibit! And we'll be in #601 at ExhibitorLive!
Best Inline goes to Pharmacosmos! Proud of our work and our clients!
Celebrate Global Meetings Day today! Join some of the virtual celebrations.
https://hubs.ly/Q017Cd2N0
Join Your Industry Peers in Celebrating Global Meetings Industry Day April 7! After two challenging years, there’s no doubt that the meetings and events industry could use an industry-wide celebration to commemorate and honor the return of in-person experiences.
Supply chain disruption and a move toward more sustainable event initiatives have changed the concept of "swag." While some of these suggestions might not pass a compliance review, the thought process is a good one.
https://hubs.ly/Q016_r2z0
5 Lessons for Planners from the Oscars Swag Bag Academy Award gifting might be over the top, but it taps into common themes that planners can leverage in their own ways.
Checklists are helpful, succinct, and actionable. Going forward with the wax and wane of Covid requires planning. Here's a great guide:
https://hubs.ly/Q016_n1H0
Your New Covid-19 Planning Checklist Here are 50+ questions that will help you create a Covid risk-mitigation plan that’s the right fit for your event.
Our thought leadership extends to best practices in health and safety protocol for exhibitors. Click this link to find answers to some of the most common questions as reported in Exhibitor Magazine's most recent issue.
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Going to ExhibitorLive? We are, and we'd love to see you in #601. Use this link http://trk.exhibitormagazine.us/r/e/x2Pb3fmjwvOtql1Xj?r=http://www.ExhibitorLive.com/AccessTCA and the code 5199 to get your FREE show pass! See you in June.
As an event professional, data security is now another item on your checklist.Make sure your team includes someone who can ensure that your data is protected.
https://hubs.ly/Q015YdKy0
How to Ensure Data Security at Virtual Events Keeping your attendees' data safe at virtual and hybrid events should be a priority for your entire team. Here, two event tech experts break down what you need to know.
When Shows Cancel: How Associations Treat Exhibitors Varies Widely--An issue that moved front and center during the pandemic.
@access_inperson
https://hubs.ly/Q015Y9VS0
When Shows Cancel: How Associations Treat Exhibitors Varies Widely CHICAGO — A touchy topic for exhibitors who prefer a refund, some organizers of canceled association shows are only offering credits for shows as many as three years into the future. One example is the Plastics Industry Association, which recently announced it will issue nonrefundable credits for ...
Has the "Great Resignation" opened up an opportunity for you as an exhibit or event manager? Here are some great tips to get you started in y our new position.
https://hubs.ly/Q015Y7lQ0
Seven Steps New Exhibit and Events Managers Should Take - AccessTCA After all the upheaval in the face-to-face industry, new event managers may find themselves charged with not only acclimating themselves to new companies and work environments but also restarting in-person marketing initiatives.
Have you thought about how the metaverse can facilitate networking at events? Probably not, but now is the time to understand the potential—and harness it.
https://hubs.ly/Q015j3dH0
The Challenge of Managing Event Networking in the Metaverse Metaverse events allow attendees to meet online in an embodied, 3D form. Can event organizers fall back on tried and tested face-to-face networking models in this brave new world? For now, new technologies will have to be met with novel approaches.
Do you ever wonder about the thought process that goes into convention center design? Probably not—like all of us, you just respond to what’s there. Here’s a look at the demands of contemporary convention center design.
https://hubs.ly/Q0157JG80
Imagining the Convention Center of the Future with Robert Svedberg of tvsdesign Rob Svedberg understands what it takes to design a convention center able to meet the evolving needs of the global events industry.
The correlation between the return of business travel and the return of exhibitions signals good news for our industry.
GBTA Survey: Travel Willingness Rallies as Omicron Eases https://hubs.ly/Q0157yBP0
GBTA Survey: Travel Willingness Rallies as Omicron Eases The waning of the U.S. spread of the omicron variant of Covid-19 appears to have spurred greater willingness to travel for business, according to a new survey of travel buyers, released Monday.
According to UFI, the proportion of companies declaring normal operational activity has increased from less than 2 in 10 in July 2021 to around 4 in 10 between October 2021 and February 2022. This looks set to increase to around 6 in 10 companies expecting normal activity levels starting in March 2022.
Read more about the global exhibition outlook:
https://hubs.ly/Q0157yV50
UFI Report: Exhibition Industry Is on Track to Bounce Back in 2022 The recovery of the exhibition industry is accelerating, with global show revenues expected to reach 71% of 2019 levels this year, according to the 28th edition of the Global Barometer report, released on Feb.
Measuring the impact of digital events is taking a serious turn as BPA is setting standards for all levels of participants. Read more here:
https://hubs.ly/Q014M2nx0
Reporting Standards for Digital Events Launched as Industry-Wide Initiative As the COVID-19 pandemic shifted the event industry from in-person to virtual and hybrid over the past two years, a new challenge emerged: a lack of measurement standards for digital events. Enter global assurance provider BPA Worldwide, which formed a working group of 15 representatives from all se...
Will events become the new in-person workplace? An interesting thought. Read more.
https://hubs.ly/Q014M0t00
The Viva Series, Part 2: Events as the New Workplace—A 2022 Reality? We are seeing the “Great Resignation” take hold, as employees are suddenly realizing they have more options and are demanding better lives for themselves and their families.
Questions about the metaverse? you're not alone! What can the events industry learn?
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https://hubs.ly/Q014nxp30
https://hubs.ly/Q014nvp60
How Can the Metaverse Improve Meetings? In this guest column, Spacehuntr's Harry Prince shares his take on how the metaverse will impact the future of meetings and events.
The events industry has been a target for the proponents of sustainability. Can we turn this around?
https://hubs.ly/Q014dzZ30
Want to Save the Planet? Planners Are Awash in Information A new white paper on meeting sustainability joins a wide range of resources on the principles and practices for low-climate-impact events.
MPI survey indicates a positive outlook despite staff shortages.
https://hubs.ly/Q014dsdj0
Industry Survey Finds Greater Certainty Despite Omicron Most respondents to Meeting Professionals International’s quarterly survey are now more optimistic about live attendance in 2022, and more decisive on whether to require vaccination for attendees, event staff, and service providers.
Black History Month reminds us of the impact of Black history and culture on our national consciousness.
True or False: the pressures of the last two years may have created an industry that is both more resilient and more efficient.
https://hubs.ly/Q014dpNb0
Growth of Event Sales Pipeline Projected to Outpace Attendance This Year An event industry survey suggests that neither exhibitor nor attendance numbers will make a full rebound this year, but one area is projected to exceed 2019 numbers: the sales pipeline attributed to events. How can B2B event planners keep up the momentum?
Wondering what went on at convention centers during the past two years? Here's an excellent look at how McCormick Place survived the pandemic. (past tense!)
https://hubs.ly/Q014dw990
How the Biggest Convention Center in the U.S. Survived the Pandemic In a normal year, approximately three million people would walk through the doors of Chicago’s McCormick Place, one of the biggest convention centers in the U.S.
This new report from CEIR is encouraging about the future of in-person marketing.
https://hubs.ly/Q013jDvg0
94% of Exhibitors Plan to Return to Live Events, Says CEIR Omnichannel Marketing Research Study Only 17% of respondents to CEIR’s survey rated digital channels as highly effective in achieving their most important sales and marketing objectives — and 94% plan to return to live exhibiting in 2022.
We've addressed the challenge of presenting data with storytelling on our blog, Access Insights. It's good to know we're not alone in our thinking.
https://hubs.ly/Q013jDx80
Data Capture for Delivering & Reporting Event Value: Critical Lessons Developing specific business objectives, establishing focused event themes, and capturing attendee-outcome and -output goals allow organizations to measure the results of their events. How well are you doing these things?
As the COVID pandemic becomes the COVID endemic, the trade show and events industry can begin to manage attendance with some degree of predictability. Read more here:
https://hubs.ly/Q0135wH-0
Trade Shows and Events Enter New Phase: COVID Mitigation As the Omicron variant begins to recede in parts of the U.S., trade shows are moving forward armed with safety precautions and a growing acceptance that, in each case, there will be cases.
Ida B. Wells, a crusading journalist—we need more like her today to shine “the light of truth.”
The event industry is not immune from the Great Resignation. Planning for new challenges requires that we look at new ways of planning—and over-communicate.
https://hubs.ly/Q012ZxKm0
How Event Planners Are Tackling Staff Shortages Staffing shortages, supply chain issues, rising costs and, of course, the ongoing pandemic are creating a perfect storm of challenges for event managers. Out of the storm may come more efficient approaches to event planning and respect for hospitality employees.
Interesting question: should show management/associations disclose the incidents of COVID at an event? Do you want transparency or would you prefer not to know? See where you fall on this spectrum.
https://hubs.ly/Q012SctC0
Should Events Report Covid Case Numbers? CES, despite having some of the most comprehensive health and safety measures ever provided by an event of its size, is drawing criticism for failing to report on its Covid case numbers. Is it enough to notify authorities, or does the public have a right to know?
The World Health Organization (WHO) recommends easing travel restrictions? Yes! Saying that travel restrictions contribute to economic stress, WHO gives travel guidelines.
profs
https://hubs.ly/Q012QNlj0
WHO Cares About Resuming International Travel? Yes. As scientific understanding of Covid’s omicron variant improves, the World Health Organization’s new recommendations could be a good omen for business meetings and events—or not.
Black History Month: A Hope for Transformative Change
Advocacy at work! The case for live events and business travel needs to become a major concern for Congress.
https://hubs.ly/Q012KTjm0
A Big Push for Tax Changes and Direct Relief for Meetings-Focused Businesses More than 600 industry organizations signed a letter to Congress urging specific actions to help maintain event-industry suppliers until business travel resumes sufficiently.
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