Finsley Creative

What I do for a living fills me with purpose, and I love it! But working with Appalachian Cellar has been something deeper. It’s been a privilege. Their faith in me throughout this rebrand has meant the world, and the process itself became a reflection of what they stand for: authenticity, heritage, and heart.
This project wasn’t just about design; it was about honoring the stories that echo through our Appalachian hills. Stories that Appalachian Cellar continues to preserve, celebrate, and share with the world.

This week, I had the absolute privilege of photographing a local therapist whose approach to headshots was anything but ordinary. From our very first conversation, it was clear; this wasn’t about polished poses or forced smiles. Renay wanted to capture something real. I was immediately interested.

She stepped in front of the lens with courage and creativity, using playfulness, metaphor, and vulnerability to show that therapy doesn’t have to feel clinical or cold. It can be human. Honest. Even joyful.

What struck me most, though, was her authenticity. Her willingness to show up as herself, unfiltered and full of life. The laughter and warmth that filled those sessions reminded me why I love this work: moments like these, where connection overshadows perfection.

If her sessions are anything like her spirit, I have no doubt her clients walk away seen, understood, and lighter than when they arrived. She’s the real deal. Good heart, good energy, good people.

I got to bust out this old design today, for Vagabond Kitchen!

Ah, the good stuff.

Don’t be intimidated by our infamous Texan Book of the Dead Chili. Is it spicy? Of course. Is it flavorful and robust? Without question. You see, while we do love a little bit of spice in our chili, our first goal with our eats will always be flavor. So, if you’ve ever been hesitant to try this award-winning chili, we assure you, you’ll love it.

This is chili, Texas-style, hot enough to wake the dead. Served with sour cream and our housemade tortilla chips.

Don’t be afraid, folks.

Sticker number two of the punk/hardcore WV sticker series.

I’m looking for one more social media client to add to my current client list. Stop blending in. Start standing out.

Here’s what you get when you work with me:

• 1 Hour of Professional Photos Each Month – Showcase your space, your people, your menu, your products. The images that make customers stop scrolling and start craving.

• 1 Hour of Engaging Video Content Grab Monthly (IF LOCAL) – Two Short-form reels and TikToks per month, designed to grab attention and keep your brand in the spotlight.

• Weekly Social Media Strategy – No more posting at random. You’ll have a roadmap built to grow your audience and drive sales.

• Up to 5 Custom Branded Posts Weekly – High-impact content crafted for YOUR business, designed to spark conversation and loyalty.

• Full Content + Messaging Management – Across Instagram, Facebook, TikTok, or wherever your people are so your brand stays sharp, consistent, and professional.

The truth? Consistency wins. If you’re not showing up online, your competitors are. Let’s make sure it’s your brand they see, not theirs.

Ready to turn likes into loyal customers? The proof is in the pudding. Let’s talk today.

To see more of my work, my list of previous Social Media clients includes:

Ilumina Light Systems
Nail City Painting
East Wheeling Clayworks
Stradwick's Fade Cave
King's Jewelry
Vue 42
MPR Supply Chain Solutions
Zeb's Barky Bites
Rachel’s On 16th

I didn't exactly have time to do this today, but I couldn't help myself. This is the first in a punk/hardcore WV sticker series.

While I was on a shoot today for The Soup Kitchen of Greater Wheeling, Inc., capturing photos for their social media and web content, I caught this beauty. It’s just one of those photos where you immediately know it’s damn good, and it tells the exact story of the client.

You know, they’ve been my client for close to two years now, and I will never not be grateful to know them. Becky and her crew are some of the most enjoyable people I’ve ever met, and it always feels good to show up somewhere and be met with open arms, laughs, and good conversation.

When it comes down to it, what they do for our community is staggeringly impressive. I just sit and watch sometimes when I’m there, and enjoy seeing a building full of smiles and happiness. And even though I know damn well these folks are struggling, it’s as if a weight is taken off their shoulders while they’re there.

What does that tell me? It tells me that The Soup Kitchen of Greater Wheeling is a positive factor in their lives. When you feel you have no other place to go or turn to, their doors are always open.

And, well, I love that.

I updated my logo design section. Soak it in, and hire me to create your brand identity!

LET’S TALK!

IDENTITIES & BRANDS | FINSLEY CREATIVE How about a short introduction to my work? Some of these are identities, and others are full brands that I've created or helped create.

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Life behind the stove isn’t a parade of clinking glasses and Instagram glory; it’s sweat, burns, and nights that run longer than a freight train.

Sometimes, I spend more hours in a kitchen and around food than I ever do at home, yet somehow I make it work, because that’s what you have to do.

Without the fire, the flavors, and the way Appalachian food breathes its stubborn soul onto every plate, I’d be a lost soul.

Somewhere in the chaos, there’s a kind of grace, and I wouldn’t trade it for anything.

Photo Credit: Finsley Creative

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Lollipop Lamb Chop Entree!
Eight lollipop lamb chops, asparagus, rice, small Greek salad and dinner rolls.