Wear.Love

Wear & Share Your Passions It is this distance from home that made his heart grow fonder for his home state. This is how the "Iowa love" Symbol was born.

Vision

Iowa-based businesses, artisans, and nonprofit organizations are able to thrive, in-part, thanks to our providing of opportunities to folks not only statewide, but worldwide, to support their vitality. Mission

Wear.Love is a mission-driven apparel enabling folks to 'wear what's in your heart on your body' while supporting Iowa small businesses, artisans, and nonprofits. This is accomplish

ed through the partnership with Iowa-based vendors and artisans to create apparel and gifts featuring the "Iowa love" Symbol. Once the wares are brought to communities statewide through a network of locally owned “Hometown Retail Partners,” 50% of quarterly profits are to be donated to causes that experience an immediate need. Origin Story

"Iowa love" was founded in 2019 by Waterloo-native William Heathershaw to provide a platform for fellow "Iowa love"-ers to express their affection for their home (or adopted!) state while supporting small businesses and nonprofits. Although Heathershaw lived in Iowa for the first 22 years of his life, he's spent the last 11 years outside of Iowa - in Beijing, Silicon Valley, and most recently Minneapolis. This fondness is likely the reason why when Heathershaw was driving into Iowa from Minnesota in late 2018, Heathershaw thought the word "Iowa" on the welcome sign actually said "love". The Symbol features a cursive design that uniquely simultaneously spells the words "Iowa" and "love". This design has proven to be very popular not only because of the optical illusion, but because many Iowans find deeper meaning when reflecting on their own interpretation of "Iowa love". The Symbol sat on Heathershaw's desk for a few months while he considered its potential. He wanted it to be more than a T-Shirt company. By April, it was determined that "Iowa love" would be a social enterprise with the founding mission to partner with Iowa-based vendors and artisans to create apparel and gifts featuring the "Iowa love" Symbol, and to bring the wares to communities across the state through locally owned retailers. Through the purchase of "Iowa love" apparel and gifts, fellow "Iowa love"-ers are able to express their affection while benefiting Iowa nonprofits thanks to "Iowa love"'s commitment of donating 50% of its quarterly profits to causes experiencing an immediate need, primarily directly positively impacting children. "Iowa love" T-shirts and apparel are screen printed in Cedar Falls, while operations are based in Waterloo. We partner with local retailers across the state of Iowa to bring "Iowa love" to a community near you. Let’s do this. William Heathershaw

05/30/2023

Thanks for sharing our "HOME LOVE" USA apparel!

NOW AVAILABLE ~ We will always see Love in Home.

Celebrate July 4th this year with a statement, with our unique and meaningful design that shows the word "LOVE" within the word "HOME".

Available in long sleeves, tank top, ladies v-neck, short sleeves, and hoodie.

Prices start at only $22.95 & sizes range from Youth Small up to 5XL!

Note, this is exclusively offered by our brand Wear.Love so let us know in the comments if you'd be interested in one, and we'll get you the link!

05/24/2023

WOW - do you see "LOVE" in the word "HOME"??

Celebrate your love for your home - USA - this Independence Day... and everyday.

Available in Small - 5XL

Shop Now: https://wear.love/products/home-love-usa-t-shirt

01/14/2023

NEW - Do you see the word "HOME" or "LOVE"? It's both 🧐😮😍

We designed this for fellow Minnesotans who love to call Minnesota home!

Super soft 100% ringspun airlume cotton & available in sizes UP TO 4XL

Designed & Printed in Plymouth, Minnesota

https://wear.love/products/home-love-minnesota-t-shirt-purple-gold

10/07/2022

3 months of being a dad, yay!

3 months of falling behind on emails, product launches, and fulfilling orders, sorry!

- William

07/26/2022

We lost a favorite. Commemorate with this humorous t-shirt.

"I hope this plea isn't too Choco-late! I Scream, We Scream: Don't Go! Or, Taco me with you. You delicious chocolate covered, ice cream filled wafer. This is way-unfair!"

https://wear.love/products/its-too-choco-late-t-shirt

07/16/2022

Love Cycling? Our one-of-a-kind "Cycle Love" T-Shirt is designed just for you.

Available in your favorite style & fit, sizes Small - 4XL.

Your purchase supports our local business in the Midwest. Plus,, our 10% Pledge supports wonderful causes, nearly $200,000 donated to date.

Order Today to wear & share your love.

https://wear.love/products/pre-order-love-cycle-t-shirt

03/21/2022

Our latest t-shirt fundraiser with Iowa love!

Pray'n 4 Ukraine T-Shirt. 100% net proceeds donated to "Stand with Ukraine" campaign, organized by Ashton Kutcher & Mila Kunis.

Learn More: https://iowalove.org/products/prayn-4-ukraine-t-shirt-fundraiser-for-stand-with-ukraine-campaign

(As with all our fundraisers, we recommend you consider donating directly as only a portion of this sale is donated. Details below.)

"We're trying to do our part by doing what we do best: introducing meaningful & unique t-shirt designs that our community can get behind to support important causes. Within the past 3 years, we've been able to fundraise & donate nearly $200,000 to support local Iowa causes. This time, we're supporting a fellow Iowan and his wife's effort to provide immediate assistance to innocent families in Ukraine negatively impacted by current events." - William

ABOUT THE DESIGN

We love designs that are both meaningful and fun. In this case, if spoken in a certain way, the words "pray'n" and "Ukraine" rhyme. And, creative-types may consider that the coat of arms of Ukraine looks like the number "4" mirrored, back-to-back. Hence, our design, "Pray'n 4 Ukraine".

Learn More: https://iowalove.org/products/prayn-4-ukraine-t-shirt-fundraiser-for-stand-with-ukraine-campaign

01/19/2022

The latest design from the "Iowa love" Sports collection!

(Did you ever realize that all the letters of "IOWA" can be found within the lines of a basketball??)

Congratulations to Iowa State Women's Basketball for being ranked #7 in the country!

And to the men's team for being ranked #15!

Oh, and by the way...

We launched our "Iowa love" Basketball T-Shirt today!

08/14/2021

Go team!

05/12/2021

Do you see how this ocean view spells out "USA"??

Our newest design is dedicated to our friends, family, and fellow Americans whom frequently enjoy our country's gorgeous beaches and shorelines.

FREE SHIPPING with promo code: USWAVE

About Wear.Love

'Wear Love Because We Are Love'. Since 2019, Wear.Love has fundraised and donated more than $100,000 to nonprofits and causes. Designed & Printed in the USA.

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Telephone

+13198306450

Website

http://wear.love/

Address

Waterloo, IA

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