Decision Making Research
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Decision Making Research provides award-winning marketing research that helps you understand how you The results increase your revenues and your ROI as well.
Decision Making Research is an award-winning consulting firm that helps you understand how your customers think and what they value. We provide you with a map that tells you how to motivate your target market and persuade them to select what you offer.
SKILLS MORE IMPORTANT THAN A FOUR YEAR COLLEGE DEGREE
US News reports that "school is not as important as skills earned...You will find community colleges starting to offer certificate training ... with more specific programs."
This puts community colleges on or ahead of the curb as time goes on and there is increased focus by employers on skills, not just a four year college degree.
Research from numerous vertical markets finds that employee happiness, satisfaction and retention is less dependent on financial compensation than one might think. Other factors, including knowing what is expected of them on the job, is of equal or sometimes greater importance.
Marketing often makes use of metaphors because they convey concepts visually and in one word...They have linguistic economy. Example: "The curtain of night."
The best book on Branding, ever, is the classic: Building Strong Brands by David Aaker.
We've had great success recently in helping two health related companies discover key components of their brand equity. Now they know what marketing messages will work for them and guarantee success!
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