Parsonstko

Parsonstko

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On April 28 (a week from tomorrow!), Jason Hamrick, Phase2 Director of Data & Insights, will join Nate Parsons and Stefan Byrd-Krueger of Parsonstko for a panel discussion on preparing for the Google Analytics 4 transition!

Make sure your company is prepared for the change and register for the discussion here ⬇️

https://hubs.la/Q018tGbc0
Recently, Jason Hamrick, Director, Data & Insights, and Jessica Morales, Senior Digital Analyst, shared some tips to help you prepare for the Google Analytics 4 transition, https://hubs.la/Q017MCkq0.

On April 28 at 12pm ET/9am PT, Jason will join Nate Parsons and Stefan Byrd-Kreuger of Parsonstko for a panel discussion on the subject!

You can register for the discussion here ➡️ https://hubs.la/Q017MGTP0
🔎 Communications teams are usually sitting on a wealth of data, but how can you take action based on that information? Join our partner Parsonstko for a webinar on April 13 to learn what search data is, how to find it, and what to do with it. https://bit.ly/3NUKnqD
What is your audience searching for? 🔍 Don't miss this webinar on April 13 with our partner Parsonstko about what search data is, how to find it, and what to do with it.
https://bit.ly/38AhwrI
Our partner Parsonstko is hosting a live panel discussion on March 30th at 12PM ET/9AM PT, where panelists will share ways to start diversifying your audience. Click the link to register! https://bit.ly/3KZGtuz
Occasions like Black History Month are important times to reflect on the wide-ranging experiences, lives, and stories of Black Americans. Here’s how our partners Brevity & Wit , Fenton , and Parsonstko approach storytelling during February and year round. https://bit.ly/3sxHDFP
How should nonprofits tell stories for Black History Month? The key is to be authentic and human-centered. Learn more about how to approach storytelling in February and year round.

Brevity & Wit Fenton Parsonstko EveryAction
https://bit.ly/3LH5UlV
Black History Month is a time to honor and center the multitudes a community can contain. To learn more, we asked some of our partners how they approach storytelling, both in the month of February and year round—here’s what Brevity & Wit , Fenton , and Parsonstko said. https://bit.ly/3GI9GHE
📆 As the new year approaches, many nonprofits are thinking strategically about their goals and plans for 2022—including their relationship to technology. Our friends at Parsonstko told us how to start align data practices with organizational values. https://bit.ly/3yogtnx
💭 How are your nonprofit’s data practices aligned with your mission and values? Our friends at Parsonstko told us why it’s important to map out technology and data usage by the people in your organization. https://bit.ly/3CGYwkv
💾 The values your organization holds don’t just influence the work you do to create change and do more good in the world — they also influence your technology practices. Our friends at Parsonstko told us how nonprofits can bring their data practices in alignment with their values and strategy. https://bit.ly/3xpidfX
📣 We asked our partners at Parsonstko, Thompson Habib Denison Inc., and Orr Group for the most surprising nonprofit statistic they’d come across recently, and what they think it could mean for nonprofits everywhere. Here's what they said! https://bit.ly/3dxcThA

ParsonsTKO is a boutique digital communications and strategy firm that focuses on helping mission dr

06/27/2022

Hi Fellow Progressives,

We are looking for ways we can directly support the movement to restore safe & legal access to contraception and abortion. If your organization is fighting for safe & legal access for reproductive health or is heavily involved in get out the vote efforts in battleground states for this issue we are offering free consultations & expert advice to your organization in the following areas:

Outreach, Fundraising, & Marketing Technology planning, integration, procurement, and management. (How can we remove friction & increase the productivity of your staff using tech & process improvements)

Data Strategy (What can you learn from your data, what can you optimize, and where are investments in more outreach/engagement most likely to be effective)

If you know an org, especially in a state with important governor’s races or other critical legislative action that could benefit from some free support in these areas, please matchmake. Anyone interested can message/email me directly ([email protected]), or if you prefer visit our website to learn more about us and how we might help.

Thanks,
Nate Parsons, Cofounder, ParsonsTKO

Discussion- Data ethics in the stories we tell - ParsonsTKO 09/10/2021

Discussion- Data ethics in the stories we tell - ParsonsTKO

Data strategy is crucial in the nonprofit landscape, but how do you know if you are using it ethically when getting your message out to your audiences? Join us for this free online event where we will share diverse perspectives on the responsible use of data in storytelling https://hubs.la/H0X2b720

Discussion- Data ethics in the stories we tell - ParsonsTKO Join us Sept. 29 as we discuss strengthening your narrative and providing diverse perspectives through responsible use of data in getting your message out to your audience.

Tony and Nyeleti talk about Global Black Youth and entrepreneurship 09/02/2021

Tony and Nyeleti talk about Global Black Youth and entrepreneurship

Check out this Episode of Engaging Ideas! Our CEO, Tony Kopetchny, and Nyeleti Honwana from Global Black Youth have a fascinating conversation about her organization and entrepreneurship!

https://hubs.la/H0WvSZd0

Tony and Nyeleti talk about Global Black Youth and entrepreneurship Listen to Tony and Nyeleti talk about Global Black Youth and entrepreneurship by Engaging Ideas on

Stefan Byrd-Krueger: Measuring the Impact of Your Content 08/23/2021

Stefan Byrd-Krueger: Measuring the Impact of Your Content

! Check out this great conversation on the Science + Story podcast with our very own Stefan Byrd-Krueger. He sits down with Bob Lalasz to discuss how data can drive the impact of your content.

https://hubs.la/H0VNfzm0

Stefan Byrd-Krueger: Measuring the Impact of Your Content BOB: This is Science Plus Story, I’m Bob Lalasz. Your research organization puts out content, lots and lots of content. But how do you really know if it’s making a difference in the world, much less for your organization? My guest, Stefan Byrd-Krueger, thinks about that question for a living. As...

Engaging Ideas 08/18/2021

Engaging Ideas

Your dedicated Engagement Architects at ParsonsTKO have launched our new podcast! Join us bi-weekly for Engaging Ideas, a space to discuss innovating and exciting new things that are happening in the nonprofit space. Listen now: https://hubs.la/H0Vz4p90

Engaging Ideas Listen to Engaging Ideas | SoundCloud is an audio platform that lets you listen to what you love and share the sounds you create.

Webinar- Leveraging data to explore the content lifecycle - ParsonsTKO 08/04/2021

Webinar- Leveraging data to explore the content lifecycle - ParsonsTKO

Join ParsonsTKO's Data Innovation Studio team on Aug 11th in a conversation about leveraging data to explore your content. We will be chatting with Jamie Perez, the VP of Digital Strategy at the Center for American Progress, about his content work and what he looks forward to in our Content Impact Study.

Webinar- Leveraging data to explore the content lifecycle - ParsonsTKO Join us August 11th as we share a new approach to advance content analytics and engagement for the mission-driven sector.

A crisis in data leadership 07/30/2021

A crisis in data leadership

Bringing you this insightful piece from our Chief Analytics Officer, Stefan Byrd-Krueger about the missing pieces for data leadership.

A crisis in data leadership Many nonprofits are double-counting their website analytics. Learn why this is a leadership issue and how you can prevent the collection of bad data.

Hidden treasures: Putting your under-utilized data to work - ParsonsTKO 07/29/2021

Hidden treasures: Putting your under-utilized data to work - ParsonsTKO

How are you putting your data to work? Read more about how to leverage those hidden gems!

Hidden treasures: Putting your under-utilized data to work - ParsonsTKO It’s not enough to simply unearth hidden treasure. You need a plan to access it, understand it, and use it to improve your outreach decisions.

Workshop: Data-Driven PR Metrics | PRSA 07/26/2021

Workshop: Data-Driven PR Metrics | PRSA

Have you gotten your ticket yet? The team at ParsonsTKO is partnering with our friends at PRSA - National Capital Chapter for another workshop on how data can drive your communications strategy! We're looking forward to seeing you there

Workshop: Data-Driven PR Metrics | PRSA Most communications and public relations professionals are sitting on a wealth of data that they are unaware of how to leverage.

The role of content in the nonprofit sector - ParsonsTKO 07/23/2021

The role of content in the nonprofit sector - ParsonsTKO

ParsonsTKO is excited to be embarking on the first study of our Data Innovation Studio. We will be looking at the role of content in the mission-driven space, how to position it, and what data will matter to your strategy. Read more about this important work in our latest blog post! https://hubs.la/H0S-JzG0

The role of content in the nonprofit sector - ParsonsTKO When you examine the impact of your org's content, start by understanding and optimizing with innovative, strategic analytics solutions.

Optimizing Virtual Events with Data - ParsonsTKO 07/15/2021

Optimizing Virtual Events with Data - ParsonsTKO

Did you miss last month's webinar? Not to worry, learn all about optimizing virtual events with data in the recording of our discussion! https://hubs.la/H0SgFSG0

Optimizing Virtual Events with Data - ParsonsTKO What data should you be accessing from virtual events and what next steps that data should be informing? We'll help you leverage data to optimize your next virtual event.

Timeline photos 07/14/2021

Our team is growing and expanding as we take on exciting new ventures and work to solve challenges in our sector. Join us in welcoming our newest team members to ParsonsTKO! Miki O'Reggio and Chelsie Lui are leading our Data Innovations Studio membership program and John Harrison will be working with various clients as our new Solutions Producer. Welcome aboard, everyone!

To learn more about the Data Innovation Studio, click this link: https://hubs.la/H0SjB880

Migrating to a new platform: How to leverage a hidden opportunity - ParsonsTKO 07/13/2021

Migrating to a new platform: How to leverage a hidden opportunity - ParsonsTKO

Migrating to a new platform is a daunting task, but every organization will likely be faced with the challenge at some point. Rather than being frustrated or discouraged, join the team at ParsonsTKO tomorrow at 12PM ET for a discussion about how to look at platform migration as a hidden opportunity to improve upon your strategies!

https://hubs.la/H0Sbq-W0

Migrating to a new platform: How to leverage a hidden opportunity - ParsonsTKO There are many reasons to need a new system, whether it be a CRM, CMS, or any other digital platform. The challenge is that many organizations do not know how to strategically plan for the transition to a new system, and important work can get lost in the shuffle.

What We Do - ParsonsTKO 07/08/2021

What We Do - ParsonsTKO

Are you familiar with the ParsonsTKO methodology? Learn more about Engagement Architecture and how it can improve your outreach and build more meaningful relationships with your audiences! https://hubs.la/H0RS9cW0

What We Do - ParsonsTKO At ParsonsTKO we want to meet you where you are and partner with your organization to identify actionable next steps that will result in more meaningful relationships with your audience. In order to achieve this, our curated services will help guide your mission-driven organization through an interc...

Migrating to a new platform: How to leverage a hidden opportunity - ParsonsTKO 07/01/2021

Migrating to a new platform: How to leverage a hidden opportunity - ParsonsTKO

As nonprofits start to plan for the sunset of Luminate's CRM next year, our experts see an opportunity for all organizations to rethink how they plan for a system migration. Join ParsonsTKO on July 14th for a free webinar about the opportunities that can be hidden in the midst of a platform change!

Migrating to a new platform: How to leverage a hidden opportunity - ParsonsTKO There are many reasons to need a new system, whether it be a CRM, CMS, or any other digital platform. The challenge is that many organizations do not know how to strategically plan for the transition to a new system, and important work can get lost in the shuffle.

Breaking down silos: A panel discussion with Media Cause & ParsonsTKO - ParsonsTKO 06/30/2021

Breaking down silos: A panel discussion with Media Cause & ParsonsTKO - ParsonsTKO

Silos in the workplace are not uncommon, but they are detrimental to the mission at hand. The ParsonsTKO experts will be teaming up with our friends at Media Cause to discuss how data, content, strategy, and more can create stronger alignment and reduce friction at your organization. Join our virtual panel discussion on July 28th!

Breaking down silos: A panel discussion with Media Cause & ParsonsTKO - ParsonsTKO Join us July 14th as ParsonsTKO partners with Media Cause to discuss how organizations can create a more cohesive culture through their outreach strategies.

Creating a culture of creativity and innovation - ParsonsTKO 06/22/2021

Creating a culture of creativity and innovation - ParsonsTKO

What is the status of creativity in your organization? Read our recent blog post on how to build a culture that supports it!

https://hubs.la/H0QN5R60

Creating a culture of creativity and innovation - ParsonsTKO We need to bring imagination back into our daily work. We need to be inventors focusing on the art of the possible. But how?

Parsonstko updated their business hours. 08/22/2020

Parsonstko updated their business hours.

Parsonstko updated their business hours.

Parsonstko updated their website address. 08/22/2020

Parsonstko updated their website address.

Parsonstko updated their website address.

Sales Operations Lead - ParsonsTKO 04/09/2020

Sales Operations Lead - ParsonsTKO

The Covid-19 crisis is impacting all of us. The loss of jobs and economic impact, personal impacts, and general weight of it presses down on us every day. We're working hard to figure out how we can help our staff, community, and those around us cope, and continue to make positive things happen. On that front, we're hiring for a new sales position, if you know someone who is suddenly in the market, or might find this exciting no matter what, please share this job posting with them! https://parsonstko.com/want-to-work-with-us/position-description-sales-operations-lead/

Sales Operations Lead - ParsonsTKO Who we’re looking for: We are looking for an energetic, entrepreneurial, people-person who loves process as well as pulling threads together to identify issues and solutions.

03/27/2020

The essential role of nonprofits in the face of a public health crisis

As governments struggle to safeguard public health and shore up the global economy in the face of COVID-19, public sector leaders are in the spotlight as never before. Yet while local and national governments bear the heaviest burden for protecting our collective health, nonprofits and civil society are playing an essential supporting role informing and preparing the public for how to respond to this virus. In addition, nonprofits and think tanks are indispensable in helping decision makers act wisely in a rapidly changing context.

The need is enormous. Due to the proliferation of online communication, and a fragmented media landscape, it is harder than ever for democratic governments to command citizens’ attention and direct their actions—particularly when collective trust in public institutions is at its lowest point in decades.

Read more about what some of the non profits we work with are doing about this here: https://parsonstko.com/the-essential-role-of-nonprofits-in-the-face-of-a-public-health-crisis/

Let’s Discuss... Machine Learning Applications - ParsonsTKO 06/29/2019

Let’s Discuss... Machine Learning Applications - ParsonsTKO

Building on some of the ideas we discussed and heard about while facilitating the Machine Learning track at DataX in San Francisco, we just launched our "Let's Discuss" live discussion series with a chat about Machine Learning. We've included pretty extensive show notes & jump-links for those who are interested in a particular topic or interesting tidbit. =) https://parsonstko.com/machine-learning-applications/

Let’s Discuss... Machine Learning Applications - ParsonsTKO In our first ever “informed, but informal” conversation video, Stefan, Nate, and Tony discuss the latest trends in machine learning from the recent DATAx San Francisco conference, get real about how organizations can (but aren’t) using data to drive change and throw a little shade on Google fo...

05/14/2019

Interested in data strategy, machine learning, or artificial intelligence? Think about stopping by DataX where our very own Stefan Byrd-Krueger is chairing the machine learning track and brushing shoulders with data experts from Facebook, LinkedIn, Bloomberg, Uber. (To just immodestly list a few)

How Think Tank Visuals Drive Social Media Engagement - ParsonsTKO 02/26/2019

How Think Tank Visuals Drive Social Media Engagement - ParsonsTKO

Ever wonder if it worth your time to find a nice image for your latest tweet or facebook post announcing something cool your organization is doing? Well wonder no longer, Stefan Byrd-Krueger explores the data behind ginning up interest on social media! https://parsonstko.com/how-think-tank-visuals-drive-social-media-engagement/

How Think Tank Visuals Drive Social Media Engagement - ParsonsTKO We looked at thousands of tweets from 130+ think tanks to learn how images can affect engagement, and how that relates to general social media advice.

“They sparkle still the right Promethean fire;” Great things are afoot in digital asset management, fueled by the Folger's five centuries of Shakespearean art - ParsonsTKO 02/12/2019

“They sparkle still the right Promethean fire;” Great things are afoot in digital asset management, fueled by the Folger's five centuries of Shakespearean art - ParsonsTKO

We've been working with the Folger Shakespeare Library to develop a new open-source digital research and asset management system to let a whole new generation of students and scholars explore the Folger's amazing collection of materials.

The Folger found themselves in a spot many institutions do, too big for basic off the shelf tools, but too small for the ruinously expensive enterprise tools in their niche space. We helped them develop a new system, from the ground up, that takes advantage of the emerging standards in their community and incredible existing open source tools.

This new platform we've created can allow anyone with really diverse collections of things, each with unique metadata, incomplete metadata, or non-standardized metadata to very easily join the front of the pack. Read more about it here! http://ptko.info/miranda-asset-management-0162d

“They sparkle still the right Promethean fire;” Great things are afoot in digital asset management, fueled by the Folger's five centuries of Shakespearean art - ParsonsTKO

A modern approach to tagging links in Google Analytics 10/09/2018

A modern approach to tagging links in Google Analytics

A new post from our colleague Stefan Byrd-Krueger "The industry standard for tagging links in Google Analytics is outdated and has dangerous data side-effects. We present a safer, easier to use, and more flexible alternative. Get your whole team involved in tagging links, without endangering your data, with one of many steps you can take to create a culture of analytics for your organization." hashtag#strategy hashtag#analytics
https://parsonstko.com/a-modern-approach-to-tagging-links-in-google-analytics/

A modern approach to tagging links in Google Analytics The industry standard for tagging links in GA is outdated and has dangerous data side-effects. We present a safer, easier to use, and more flexible alternative. Get your whole team involved in tagging links, without endangering your data, with one of many steps your can take to create a culture of a...

Increase organizational agility with governance frameworks – NTEN 08/30/2018

Increase organizational agility with governance frameworks – NTEN

Explore the surprisingly fun and rewarding world of governance frameworks with the amazinTony Kopetchny at ! Vote here!

https://www.nten.org/ntc/vote/proposals/increase-organizational-agility-with-governance-frameworks/

Increase organizational agility with governance frameworks – NTEN In this tactical session, we will discuss the core concepts for developing and rolling out governance models in your organization.

Photos from Parsonstko's post 09/19/2017

Noted design and web expert Zeldman drops some truth about why so many nonprofit websites don't convert well.

https://buff.ly/2xddi54

Build an “Engagement Analytics Platform”: Harnessing business intelligence from your audience’s online experience – NTEN 09/01/2017

Build an “Engagement Analytics Platform”: Harnessing business intelligence from your audience’s online experience – NTEN

Heading to in April? ParsonsTKO has offered two sessions and we could use your votes today to help us make the speakers panel, How to Build and Engagement Analytics Platform http://bit.ly/2gotOop and Content Strategy as Reputation Management http://bit.ly/2gus5BD

Build an “Engagement Analytics Platform”: Harnessing business intelligence from your audience’s online experience – NTEN Every organization has access to an abundance of data, but it can be hard to manage and the lessons that it offers are rarely brought to bear on actual business decisions. Between websites, email, and social media, we can paint a vibrant picture of what our audiences want at every stage of the engag...

Content strategy as reputation management – NTEN 08/22/2017

Content strategy as reputation management – NTEN

Interested in how your content strategy can affect your organization's reputation?
Vote to hear more about it here:

Content strategy as reputation management – NTEN These days it seems like “the facts” are in short supply. Most nonprofits and mission driven organizations are spending are already working hard to be heard in a competitive media landscape,…

Going National: Helping Shoes That Fit reach out to a wider market 06/22/2017

Going National: Helping Shoes That Fit reach out to a wider market

I’m excited to share a little about the work we’ve done with Shoes That Fit, a fantastic non-profit that is helping young children attend school with dignity, excitement, and self-confidence. Shoes That Fit has been building on their successful regional work to create a national organization. As part of this growth, they’ve developed internal processes to scale the systems they use to serve children in need and achieve their mission, and reached a point where they needed to evolve their public presence and marketing to be in line with their new capabilities, size, and sophistication.

From one person’s first actions to help children in Claremont, California Shoes That Fit has developed partnerships with national brands such as Nordstroms and collaborations with famous sports stars such as Chris Paul, Gregg Popovich, and the San Antonio Spurs. Read about how we worked with them to develop a new audience engagement plan, marketing approach, and online identity here: http://parsonstko.com/going-national-helping-shoes-that-fit-reach-out-to-a-wider-market/

Going National: Helping Shoes That Fit reach out to a wider market For the past year, we’ve been working with Shoes that Fit to help them evolve their voice, visual identity, and content strategy to align with the massive growth and success they’ve been experiencing. Shoes That Fit started in Claremont, California starting from an inspired idea of a concrete and pr...

Paystub Education Project – Understanding the Federal Budget 06/07/2017

Paystub Education Project – Understanding the Federal Budget

One of the most satisfying aspects of our work with NGOs is taking complex subject matter of grave civic importance and breaking it down to find the most compelling narrative, often in new and interesting ways. Our focus on storytelling and data visualization lets us break free of think tank traditions like press releases and spreadsheets, and helps our clients connect with their audiences at an intuitive level, without surrendering substance. See these principles in practice with a new website that we launched for one of our clients just this week!

Paystub Education Project – Understanding the Federal Budget What does the federal budget have to do with your paystub? Quite a bit, actually…. The average American household pays about $30,000 a year in taxes to support government-funded programs that have a…

Primer: Five types of custom GA data | ParsonsTKO 05/06/2017

Primer: Five types of custom GA data | ParsonsTKO

Five things you can do today to capture custom analytics http://parsonstko.com/five-things-you-can-do-today-to-capture-custom-analytics/

Primer: Five types of custom GA data | ParsonsTKO We'll walk you through 5 examples of custom data you can add to your account for free today, including SEO data, audience demographics, and better content analysis. PLUS, our primer offers personalized links to Google Analytics admin pages, so configuring your account is less of a wild goose chase a...

From what to why: Playing with data about your peers | ParsonsTKO 03/08/2017

From what to why: Playing with data about your peers | ParsonsTKO

New post by PTKO partner Stefan Byrd-Krueger about understanding the landscape of your peer set http://parsonstko.com/from-what-to-why-playing-with-data-about-your-peers/

From what to why: Playing with data about your peers | ParsonsTKO I explored top-line metrics about 30+ human rights organizations. Here is what I learned, and where I might go next.

What’s ParsonsTKO?

We believe that working together, iteratively and transparently, creates the best outcomes. We create multidisciplinary teams that can learn from each other’s specialties and expertise. Our agile project philosophy stresses managing risk, mid-project feedback, and allows both our clients and PTKO to contribute to great solutions. We encourage and value feedback, data, and measured results to inform our work and direct improvements and changes.

Client success is our measure of client satisfaction. We have found this takes many forms, from personal and professional growth of client staff through skills transfer or mentorship, to departmental process reform and effective utilization of new systems or tools, to organizational success with achieving mission impact moments. Often it is the case that our client’s know what they need to do to be successful, they just need help getting unblocked, managing the disruption of change, or planning out the smaller, technically intricate steps needed to move from planning to implementation.

We’ve built our company on the premise that deep collaboration both within our organization and between our organization and our clients’ delivers the best outcomes. We believe this is critical to success, as trust and safety are the keys to creating fertile ground for expressing new ideas and setting entrenched views free.

Address

Washington D.C., DC

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