Unhinged Agency

The process to designing a logo can vary from designer to designer. But our basis usually looks like this:
1. Workshop with client to really understand their wants, needs, pain points etc.

2. Research! Dig a little into the competition. Dig a lot into inspiration! (.by.James book shown here)

3. Get to sketchin! Get all the ideas out, even the obvious or dumb ones, you never know what ideas might spark from those concepts.

4. Choose the best concept and start refining!

A logo is simply a brush stroke of your brand portrait.

Our brand development workshop allows you to step back and gain some key perspective.

Together, we can lay the groundwork and paint the rest of your brand identity.