3rd3rd Marketing

Every older adult deserves to feel safe, respected, heard and valued. Sadly, millions of seniors experience abuse, neglect, exploitation or isolation each year, often in silence.

Awareness matters because dignity matters. Taking time to check in on an aging loved one, noticing changes, listening closely and speaking up when something feels wrong can make a real difference.

Aging should never come with fear. If you suspect elder abuse, don’t ignore it. Learn the signs and help protect the older adults in your community.

Resources and information are available through the National Center on Elder Abuse at USC: https://ncea.usc.edu/.

A share kit can be found here: https://3rd3rd.com/wp-content/uploads/2026/06/WEAAD-2026-Share-Kit.pdf.

Register today for this INcredible conference: AgingINnovation 2026 Peak Purpose: Redefining How We Live and Age, August 10-13 in Denver, Colorado.

New this year: The Longevity Summit: Living Longer, Living Better is a one-day pre-conference event on August 10.

Featuring keynote speaker Dr. Shelly Chadha of the World Health Organization, the summit will spotlight ideas and solutions focused on closing the gap between healthspan and lifespan.

See the agenda and more details: https://aginginnovationconference.org/.

This is one of those conferences that stays with you long after it ends. The first time our founder Cynthia attended, she fell in love with the conversations happening across aging services. Honest dialogue about operations, technology, emotional intelligence, leadership, innovation and the very real work of caring for others.

People are first. Always.

That spirit continues at this year’s conference, where leaders and changemakers come together to explore what’s working, what’s not and what comes next for longevity, care and community.

The senior living landscape is changing. Your marketing strategy should too.

Cynthia Thurlow and Amy Estridge will be onsite at MCSA June 7-9 in Southern California, discussing fresh approaches to occupancy growth, lead conversion and marketing performance for Masonic organizations.

See you soon! Schedule time onsite with Amy at [email protected] or visit https://3rd3rd.com/.

This month, we stand with the communities, caregivers, families and advocates working to increase awareness, support research and improve quality of life for those affected by dementia and brain change.

Alzheimer’s & Brain Awareness Month reminds us that behind every diagnosis is a person with a lifetime of stories, relationships, memories and experiences that deserve to be honored.

We have the privilege of working alongside communities that create spaces where residents living with memory loss are met with compassion and meaningful connection every day.

We’ve seen firsthand how innovative programming, thoughtful design, dedicated caregivers and family support can make a lasting difference in the lives of older adults navigating Alzheimer’s and other forms of dementia.

If someone you love is navigating Alzheimer’s or dementia, support is available through the Alzheimer’s Association at https://www.alz.org or by calling their free, 24/7 helpline at 800.272.3900.

Palm Springs’ sunshine and desert views provided the perfect backdrop for thoughtful conversations with aging services leaders at LeadingAge California BOLD.

3rd3rd’s own Cynthia Thurlow presented alongside Shirley Turner, Director of Sales and Marketing at Hillcrest, during two impactful sessions focused on opportunities for measurable growth without rebranding. Cynthia and Shirley also shared insights into how Hillcrest has successfully grown its community through resident-centered storytelling and strategic PR.

Thank you to everyone who stopped by our booth or attended one of our sessions during the conference. If you’d like to learn more about how these strategies could benefit your organization, call us at 888-776-5135 or visit us at 3rd3rd.com.

“Are You Wasting Your Money on Marketing?”

Join Cynthia at the CALA conference in Sacramento on June 2 at 3 p.m. to assess your blind spots.

Senior living organizations invest heavily in marketing, but hidden gaps can keep those dollars from delivering real results. Cynthia will discuss how to uncover underperforming strategies, strengthen campaigns that are working and make smarter marketing decisions that improve ROI.

If you’ll be onsite and would like to connect, reach out to Cynthia at [email protected] or visit https://3rd3rd.com/conferences/.

If you're heading to the LeadingAge Washington Annual Conference, make time to connect with Elliott Moore and Kaycee Kiesz.

This is one of those events where you run into people doing really meaningful work across the state. It’s a chance to catch up and swap ideas.

During the EXPO, you’ll likely see Elliott Moore, Director of Strategy at 3rd3rd Marketing, moving through the floor as the emcee on Tuesday, June 2 from 12:15 to 2:15 p.m. She’ll be stopping by exhibitor booths, filming short “ChangeMaker Moments,” and pulling people into quick conversations about what’s working for them right now.

Want to carve out time ahead of the conference? Reach out to Elliott at [email protected] or Kaycee at [email protected].

And if you are new to the conference, this year’s Buddy Meet-Up program pairs first-time attendees with experienced participants. Sign up during registration.
https://3rd3rd.com/conferences/

Are you wasting marketing dollars without realizing it?

Amy Estridge is tackling one of the biggest challenges in senior living marketing: blind spots that quietly drain ROI.

In this session, you’ll walk away with:
- A clearer view of what’s working
- Tools to refine your strategy
- Practical ways to maximize impact

If you're ready to stop guessing and start optimizing, this session is one you won’t want to miss.

To coordinate time onsite, reach out to Amy at [email protected].

https://3rd3rd.com/conferences/

Is there a story your community has not told yet?

If your messaging is cookie cutter, now is the perfect time to rethink your strategy.

At 3rd3rd Marketing, we market beyond traditional brochures and bullet points. We partner with you to find real moments, memorable stories of your residents and the reasons families choose your community.

Connect today https://3rd3rd.com/3rd3rd-marketing/public-relations/.

A full rebrand is not necessary to drive results.

At LeadingAge California in Palm Desert, 3rd3rd is bringing two powerful sessions focused on momentum, messaging and measurable growth.

On Wednesday, May 20 at 3:15 p.m., join the "No Re-Branding Required to Win Residents" session to learn how Hillcrest exceeded entrance fee goals by $3M, doubled deposits in nine months and sold out an expansion before it was built through targeted messaging and focused strategy.

And on Friday, May 22 at 11:00 a.m., the session "Inclusive Storytelling: Strengthening Trust in Aging" dives into resident-centered storytelling and strategic PR and how they can reshape perception, build trust and drive demand.

Cynthia Thurlow will present alongside Shirley Turner, Director of Sales and Marketing at Hillcrest, sharing real-world results and actionable strategies you can apply now.

If you’re attending, connect with Cynthia Thurlow, President and CEO of 3rd3rd, at [email protected] to schedule time to talk strategy or visit https://3rd3rd.com/conferences/.