Digital Media Positioning

1,000,000 television ads shown to your ideal prospects - prosperous homeowners in your Golden Nugget Neighborhoods - would completely transform your business over the course of just a few months.

One Million Television Ads - All About Your Business - Digital Media Positioning Imagine, if you will -You and me, working together to broadcast One Million Television Ads. One Million Ads about your business. The people you help. The problems you solve.

TV ads have a Halo Effect over your entire Sales Cycle. This article explains how that works.

How TV Ads Turn Strangers Into Customers - Digital Media Positioning Are you familiar with The Customer's Journey? It's the path every one of your current clients followed to first buy from you. They went from Stranger to Suspect to Prospect to Customer to Client.

Business owners just can't believe that TV ads cost a fraction of what direct mail postcards cost, but it's true.

Television Ads vs Postcards - It Ain't Even A Fair Fight - Digital Media Positioning I was in the printing business for decades As a result, I know a thing or two about direct mail. I know how much it costs, its effectiveness, production requirements - you name it. So, when I tell you that TV Ads Kick Postcard Butt All Day Long, you can believe me.

Severe weather events can now happen any time of year. Make sure your TV ad campaign is ready when opportunity strikes.

What do Hail Storms, Derechos, and TV Ads Have In Common? - Digital Media Positioning Happy Spring -The warmer weather is here and, along with it, severe storm season. If you're a roofer, flooring contractor, landscaper, tree surgeon, or restoration company, you need to be ready to respond - on television.

In a previous post I asked you to estimate how much it costs to present one 30-second movie about your business on the big screen in the living room or bedroom of your ideal prospect's home. Today I give you the precise answer.

Exactly How Much Do TV Ads Cost? - Answers Inside - Digital Media Positioning I have spoken with A LOT of business owners about TV ads. And the Number One Question I hear is, "How much does it cost?" Rather than keep saying, "Well, it depends..." I've created the packages you see below. I know, it's a lot to look at. But that's because you get a lot for your dollar.

TV screens keep getting bigger every day.

Why Ultra High-Definition is A MUST for Your TV Ads - Digital Media Positioning Every so often, bigger really is better. This is one of those times. And it's the reason why we will only shoot your ads in 4K Ultra High-Resolution. You Have to Look Your Very Best on the Very Big Screens.

If you could only be Zip Code Famous in one place, where would it be?

If You Had to Pick Just One Zip Code - Digital Media Positioning My Zip Code Famous system uses local television ads to make your company famous in one or more Zip Codes. But what if I told you that you could only choose one - and no more?

Grab this opportunity NOW, before your #1 Competitor does.

The Clock Is Ticking on Local TV Ads - Digital Media Positioning Do you remember the early days of Google Search Ads? I do. I remember paying 17¢ per click! Today the "average" cost of a click is $2.69.That's 16 times as much.

How TV ads move your ideal prospect from "She never heard of me!" to "She just asked me for a quote!"

My Company, As Seen On TV - Digital Media Positioning News Flash- People buy from people they Know, Like, and Trust. We all know that. What we don't know is... How can I get my ideal prospect - a prosperous Northern Virginia homeowner - to go from Never Heard Of Me to Just Asked Me for a Quote!?

Just like TV ads, direct mail campaigns work best through repetition. That is the only thing they have in common.

Why TV Ads Always Cost a Fraction of Direct Mail - Digital Media Positioning What types of Marketing have you tried over the years? If you're like most business owners, you've probably tried a direct mail campaign or two, usually with postcards because they're "cheap." And you've almost certainly never tried television advertising because it was "way out of reach," both fina...

Television ads are the fastest, cheapest, and most effective way to ensure that your ideal local prospects think of you first when they have the problem you solve.

How to Meet Your Ideal Prospects in Their Living Rooms - Digital Media Positioning Looking for new customers? What if I could give you 30 seconds of your ideal clients' undivided attention? To tell them your story. On the big screen in their living room. Over and over. Let you speak to the most prosperous homeowners in the best neighborhoods. Easily, and at an affordable price. Wh...

We can have your company appearing on television in less than 30 days!

Your Company, As Seen On TV - Digital Media Positioning It’s no secret that appearing on television gives you credibility. TV ads facilitate the sale of everything from dish soap to $12,000 HVAC systems, $25,000 roof replacements and multimillion-dollar government contracts. 911 Junk Out Advertising Their Backyard Shed Removal Service: Click Here to Wa...