Southern Muscle Guide
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Assisting Your Success - Monthly Resiurce for Fitness Enthusiasts, Digital & Direct Email Marketing
The only comprehensive print guide for the southeast highlighting competitors, athletes, fitness inspirations and all the leading NPC/IFBB events in the southeast. Based in Atlanta in conjunction with House of Payne, we strive to bring first time competitors, sponsors, athletes, coaches and trainers together to grow this great sport.
THE STAGE IS SET. THE TEAM IS LOCKED IN. NOW WE BRING THE ENERGY. ⚡🔥
DJ Jason Nelson on the music. Shannon Dey on the mic. Head Judge Marie Ann “Mo” Newman and our judging panel at the stage. JM Manion and Debbie Amelio Manion bringing exclusive NPC News Online coverage. And behind every moment, our expediting and trophy teams are ready to make this a SHOWDOWN. 🐉
October 3 is almost here. Athletes, this is your moment. Fans, come experience it live in Dalton!
REGISTER TO COMPETE. GET YOUR TICKETS NOW. Martin lawyer.com presents the 6th Annual NPC/ IFBB Pro League Southern muscle Showdown
📍 Dalton Convention Center • Dalton, GA
🔗 southernmuscleshowdown.com
YOUR PHYSIQUE ISN’T THE ONLY THING THAT NEEDS A PLAN. ⚡️
The training is happening. The posing is improving. Now it’s time to lock in every detail that will help your show day run smoothly.
✅ Purchase your 2026 NPC membership
✅ Complete your show registration
✅ IFBB Pros—get your contract
✅ Reserve the host hotel
✅ Schedule tanning, hair and makeup
✅ Reserve photography and stage video
✅ Purchase tickets for your family, friends and team
✅ Secure the livestream for anyone who can’t attend in person
Links to all official athlete service providers are available at southernnaturalshowdown.com.
MartiniLawyer.com presents the NPC/IFBB Pro League Southern Natural Showdown
📅 November 21, 2026
📍 Lawrenceville, Georgia
REGISTER AND GET TICKETS NOW!
GeorgiaNPC ShowDayReady
💪 NEW SPONSOR: 3B FITNESS 💪
At 3B Fitness, they believe one powerful truth:
🔥 MUSCLES ARE FOR EVERYONE! 🔥
Your goals don’t have to look like anyone else’s—and neither should your plan. Whether you need a one-time meal plan, personalized guidance or complete competition prep, 3B Fitness offers different levels of coaching designed to meet you where you are and help you take your next step.
And when you’re ready to wear that strength with confidence, check out their collection of bold fitness apparel made to move with you!
Be sure to visit the 3B Fitness booth at the Southern Muscle Showdown, meet the team and see everything they have to offer.
This is the one you don’t want to miss - MartiniLawyer.com presents the 6th Annual NPC/ IFBB Pro League Southern Muscle Showdown.com
📅 October 3, 2026
📍 Dalton Convention Center | Dalton, GA
🚗 FREE Parking
🎟️ Register and get tickets now:
SouthernMuscleShowdown.com
MealPlans FitnessApparel NPCBodybuilding IFBBProLeague DaltonGA
The 6th Annual NPC/IFBB Pro League Southern Muscle Showdown is BACK. ⚡🐉
Presented by MartiniLawyer.com
🏆 IFBB Pro Classic Physique & Bikini 🏆
Open, Masters & Hero Divisions
📅 October 3, 2026
📍 Dalton Convention Center (Dalton, GA) | FREE Parking
🎟️ ATHLETES & FANS: Secure your spot today at https://southernmuscleshowdown.com. (Link in bio)
🎥: Mitchell Gilbert
🔥 NEW SPONSOR ALERT: RECOV THERMOTHERAPY 🔥
Before the first rep. After the last set. Every great performance depends on what happens between the work—and Recov is built to help you keep moving forward.
⚡ IGNITE BLOOD FLOW
⚡ AMPLIFY PERFORMANCE
⚡ ACCELERATE RECOVERY
Powered by plants and backed by science, Recov’s synergistic formula is designed for more than pain relief. It’s for anyone who wants to move, train and recover at their best.
Trusted by Olympia competitors, UFC fighters, NFL players and more—now Recov is bringing that performance-driven energy to the Southern Muscle Showdown!
Be sure to stop by their booth and discover what Recov can add to your training and recovery routine.
This is the one you don’t want to miss - MartiniLawyer.com presents the 6th Annual NPC/ IFBB Pro League Southern Muscle Showdown.
📅 October 3, 2026
📍 Dalton Convention Center | Dalton, GA
🚗 FREE Parking
🎟️ Register and get tickets now:
SouthernMuscleShowdown.com
PerformanceRecovery Bodybuilding NPCBodybuilding IFBBProLeague DaltonGA
From Teenage to Masters, True Novice to Open—the Southern Natural Showdown has a place for your hard work. 🔥
The 2026 MartiniLawyer.com presents the NPC/IFBB Pro League Southern Natural Showdown brings a full day of drug-tested competition to Lawrenceville, Georgia!
🏆 NPC DIVISIONS
Men’s Bodybuilding • Classic Physique • Men’s Physique • Women’s Physique • Figure • Wellness • Fit Model • Bikini
⭐ IFBB PRO LEAGUE
Classic Physique Open & Masters
Men’s Physique Open & Masters
💥 NPC CLASSES
True Novice • Novice • Masters 40+ • Masters 50+ • Masters 60+ • Hero • Open
🆕 TEENAGE CLASSES
Men’s Bodybuilding • Classic Physique • Men’s Physique • Bikini
Last year’s champions set the standard. On November 21, a new group of athletes will step forward to make their mark.
🕘 Men’s Show: 9 AM
🕒 Women’s Show: 3 PM
Athletes—choose your division and register now.
Fans—get your tickets and experience both shows live!
📅 November 21, 2026
📍 Central Gwinnett High School • Lawrenceville, GA
🌐 southernnaturalshowdown.com
DrugTestedBodybuilding BodybuildingCompetition ClassicPhysique MensPhysique Bikini Figure Wellness FitModel
16/09/2026
🔥 WELCOME TO THE SHOWDOWN, BENTLEY’S FITNESS & NUTRITION! 🔥
We’re excited to welcome IFBB Pro Rich Bentley and Team Bentley as new sponsors of the MartiniLawyer.com presents the 2026 NPC/IFBB Pro League Southern Muscle Showdown!
Whether you’re looking for quality supplements, workout & contest gear, personal training, or the knowledge and support to take your fitness to the next level, Bentley’s Fitness & Nutrition has you covered. 💪
Be sure to stop by their booth, meet the team, and see everything they have to offer!
⚡ Saturday, October 3, 2026
📍 Dalton Convention Center | Dalton, GA
🎟 Athlete registration and spectator tickets available now!
👉 SouthernMuscleShowdown.com
FitnessAndNutrition ContestPrep DaltonGA TeamBentley
The calendar is part of the prep! 📅🔥
Fall show season is moving fast, and the right room can change everything. Workshops, seminars, posing clinics and group classes give you the opportunity to learn, practice, ask questions and sharpen the details before you step onstage.
These upcoming opportunities are OPEN TO ALL—every experience level, division and organization. Press play, find your next event and put it on the calendar!
Hosting a workshop, seminar, posing clinic, gym opening, special appearance or other fitness event? Let Southern Muscle Guide help get the word out with a FREE listing! New eblasts come out on the 15th of every month.
🌐 SouthernMuscleGuide.com
📲 Call or text 678.641.9188
ContestPrep FallShowSeason Bodybuilding NPC IFBBProLeague
15/09/2026
🏨 GREAT NEWS—YOU STILL HAVE OPTIONS FOR SHOW WEEKEND!
The Fairfield by Marriott and Best Western Plus have extended their discounted Southern Muscle Showdown rates through September 24! If you haven’t reserved your room yet, now is the time to lock in your stay and save.
Prefer the Country Inn & Suites or Home2 Suites? Their discounted-rate deadlines have passed, but rooms are still available!
Four convenient hotel options. One unforgettable show weekend. Choose the stay that works best for you and get ready to experience the energy of the Southern Muscle Showdown.
This is the one you don’t want miss - MartiniLawyer.com presents the NPC/ IFBB Pro League Southern Muscle Showdown. 📅 October 3, 2026
📍 Dalton Convention Center | Dalton, GA
🅿️ Free show parking
View hotel information and book your stay at:
🌐 SouthernMuscleShowdown.com
ShowWeekend BodybuildingCompetition
Show day starts long before the first athlete steps onstage—and thanks to returning sponsor Flour Sack Bakehouse, our judges and staff will begin the morning with something truly delicious! 🎃🍌
Owner Hannah Ogle will be fueling our team with her incredible, freshly baked Pumpkin Bread and Banana Bread. It’s the sweetest way to start a very busy day at the Southern Muscle Showdown!
Flour Sack Bakehouse specializes in beautiful custom cakes, cupcakes, cookies, and so much more—all made fresh for life’s sweetest moments. Whether you’re celebrating a birthday, wedding, milestone, or simply want something delicious, Hannah creates treats that look every bit as amazing as they taste.
We are incredibly grateful to welcome Flour Sack Bakehouse back as a sponsor and for the care Hannah brings to our judges, staff, and show-day experience!
Learn more and explore her creations at FlourSackBakehouse.com.
This is the one you don’t want to miss - MartiniLawyer.com presents the NPC/ IFBB Pro League Southern Muscle Showdown
📅 October 3, 2026
📍 Dalton Convention Center • Dalton, GA
🎟️ Registration and tickets: SouthernMuscleShowdown.com
FreshBaked PumpkinBread BananaBread NPCGeorgia IFBBProLeague ShowDay