Generator Athlete Lab

All you need is 30 minutes in our infrared sauna 😌

and one of our big secrets 🤫➡️ STRETCH while you’re in the sauna.

Head rolls, shoulder rolls, neck rolls, and anything else that feels good.

Do you have what it takes? Next time you cold plunge, see if you can dunk your head under! This actually helps you adjust more quickly to the cold (although it may feel more intense initially 😮)

Would you try a head dunk?

Yes you CAN do hard things! Just because something is uncomfortable, doesn’t mean it’s inherently bad for you: things like strength training and cold plunging. There’s strength on the other side 💪

Having a workout partner is great for accountability and pushing each other. Why wouldn’t you want the same for your recovery? 😁

Tag your workout bestie below ⬇️

Memorial Day sale! Buy 3 get 3 free for recovery passes or small group training. 🔗 in bïo

Stretch it out in the sauna 🧖🏼‍♀️

No, it doesn’t hurt! Try cupping during your next massage

Come try this AMAZING coconut water, now available in the studio - thanks to

How to live not just a long life… but a HEALTHY life. With Dr. Jessica Tranchina, co-founder of

Your nervous system and mental health will thank you for taking the plunge

Come try The Protocol at (yes- cold plunge is included, in addition to sauna, compression therapy, hot tub, and more)