Julie Gotz Consulting

Hellloooo...Black Friday is JUST around the corner! Don't have time to execute a KILLER Marketing Plan? Let US handle it!

We know, WTF? You have NO idea (and no time) to implement a strong holiday marketing strategy that will help drive sales, grow your list and set you up for a successful 2023.

This time of year is such a struggle for so many small businesses. You have ALL the ideas, but you don't have the manpower to execute them.
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So this year, we are offering FIVE businesses the opportunity to work with our team on a short-term basis, offering ALL the marketing power during the holiday season, so you are set up for success in the New Year. Sixty days. That's it. No long-term commitment or hours of meetings. You work ON your business, while we work in it.

By partnering with us for 60 days, you will receive, DFY:
👉🏻 3x Weekly Posts on FB & IG
👉🏻 1 Blog Post Per Month
👉🏻 Community Engagement Management
👉🏻 FB & IG Profile Optimization
👉🏻 1 FB/IG Ad Campaign w/ 2 Ad Sets
👉🏻 1x Weekly E-mail
👉🏻 1 Mini Video Script
👉🏻 60 Min Strategy Call
👉🏻 Dedicated Account Manager
👉🏻 Free Hook Prompt Guide
👉🏻 Free Marketing Strategy Guide
👉🏻 Free Marketing Audit
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VALUE=OVER $7,500!!!
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SPECIAL BLACK FRIDAY PRICING: $2,297 TOTAL*
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This opportunity is limited to FIVE businesses, so apply today, and let's see if we are a fit!
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*Does not include ad spend.

Click the link in comments to apply!

🙌🏻Marketing always works, it’s just a matter of when.

A successful marketing plan isn’t based on magic or luck; it's based on a proven process. When you commit to following that process, you succeed every single time.

And, while successful marketing doesn’t have to be complicated, it DOES require consistent expert-level attention.

A customized, high-converting strategy is critical to consistent business growth — but, it’s just the tip of the iceberg.

After that comes branding, website optimization, creating custom copy and creatives for ads, emails and videos...and SO MUCH MORE!!

It’s a full-time job. And we have the manpower to do it for you.

Let us take ALL the overwhelm off your plate, so you can SCALE & THRIVE no matter what

It’s time to FINALLY DITCH ALL THE…

👉🏻 Overwhelm, burnout, and frustrations of marketing
👉🏻 Lackluster results from DIY’ing it (or a mediocre agency)
👉🏻 Struggling to keep up with all the changes and increased
costs
👉🏻 OVERTIME spent on your marketing + UNDERTIME in your
zone of genius
👉🏻 Wasted money on failed campaigns or content that doesn’t
convert

From strategy to implementation, WE GOT YOU!

Most Marketing Strategies SUCK. They really do.
Know why?

...Because there is actually no strategy in place. Instead, most businesses are just getting by with, what I like to call, “Random Acts Of Marketing”. A social post here, a blog post there, a random ad with no actual audience testing, and NO ACTUAL STRATEGY OR PLAN!

Do you know:

👉🏻 Who Your Ideal Client Is?

👉🏻 What Keeps Them Up At Night?

👉🏻 How Your Services Solve Their Problems?

👉🏻 How To Speak To Them (without using industry jargon)?

👉🏻 How To Meet Your Client Where They Are Most Active?

👉🏻 Who Your Competition Is?

👉🏻 What Makes You Stand Apart?



If you answered “no” to any of the above, you are in luck. When you click the link below in the comments, you will be able to download my FREE Marketing Strategy today.



This guide is THE JAM and you don’t need to provide any personal info to gain access. Just click and download and you will be on your way to creating a solid Marketing Strategy for your business TODAY! No fluff. No B.S., just actionable steps.



STOP RANDOM ACTS OF MARKETING TODAY!

Timeline photos

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Monday Motivation 💞

No matter where you are in your business, it's always important to keep moving forward and take those next steps. I know this can be difficult (and scary!), especially if you feel you're already doing a lot or are comfortable with where you're at. But you can't stay still if you want to continue to scale and grow. You have to keep pushing yourself and your business forward.

Here are a few ways to do that:

👉🏻 First, always be learning. Whether you're taking courses, reading books, or simply doing research on the internet, it's important to continuously educate yourself on your industry and what's happening in the world around you. This will help you identify new opportunities and keep up with the latest trends.

👉🏻 Second, don't be afraid to take risks. Trying new things can be scary, but it's also how you find new ways to grow your business. If you're not willing to take risks, you'll never know what could have been.

👉🏻 Finally, always be grateful for what you have. It's easy to get caught up in what we don't have or what we want, but it's important to remember how far we've come and how much we already have. Gratitude will help shift your focus from lack to abundance and help you see all the possibilities available to you.

So whatever stage you're at in your business journey, remember to keep moving forward and take those next steps. It's the only way to continue to grow and scale your business.

So many businesses think that because they randomly post on a Social Media platform (like this one), they have a Marketing Strategy.

While Social Media can be PART of a Marketing Strategy, there is WAY more you need to be doing (and NOT doing).

My new [FREE] guide will help you identify your "why", your ideal client, and great tips on how to stay on top of the competition.

It's jam-packed with ACTIONABLE steps so you can start creating your Marketing Strategy TODAY!

See comments for the link 👇🏻

Being a business owner means that you are constantly learning new things. Sometimes those things work, and sometimes they don't. But keep moving forward, even mistakes are lessons.

I'm learning all the time, and sometimes it's a bit of a roller coaster ride! But I wouldn't have it any other way. What about you? What have you been learning lately? I would love to hear in the comments! 👇🏻

Happy Mini New Year 🥳. To celebrate, I am sharing a little time-saving trick called Content Repurposing.

WHAT IS CONTENT REPURPOSING?
There are many ways to define repurposing content, but for our purposes, we're going to define it as:

TAKING CONTENT THAT YOU'VE PRODUCED FOR ONE PLATFORM AND MAKING STRATEGIC ADJUSTMENTS TO ENSURE IT IS RELEVANT FOR POSTING ON OTHER PLATFORMS.

Repurposing isn't as easy as simply reposting an Instagram post on Facebook. It's not just the act of reposting that makes this concept effective, but rather the intentional tweaking of the original content to fit the style and audience preferences of the next platform you're going to post it on.

Before repurposing you should always ask yourself if this content makes sense on another platform, and what you'll need to adjust in order to give it context and fit into the user experience of that specific platform. 



You’re expanding your reach and increasing your chances of connecting with your audience — and future customers/clients — by showing up more consistently to highlight your expertise.

New blog post up! Check the link in the comments (hint: I will NEVER stop talking about finding your ideal client!)

Whether you are an established business launching new services or just starting out, Market Research is SO important. Many business owners skip this step and learn the hard way, they missed the mark.

🌟How To Perform Market Research🌟

Your goal is to know your audience better than they know themselves. In order to do this, you need to become OBSESSED with understanding who they are.

If you don’t currently have an audience to learn from, you can turn to already established audiences that do have this information easily accessible and public!

Where To Turn For Your Market Research:

👉🏻 Social media channels of large brands or influencers your
audience is already following
👉🏻 The comments section of books your audience would buy
👉🏻 Facebook Groups related to your niche
👉🏻 Reddit threads related to your niche and audience

[FREE DOWNLOAD] ZONE OF GENIUS GUIDE | Julie Gotz Consulting

New Guide Comin' In 🔥

This FREE guide will help you hone the sweet spot between your interests, expertise, and what your audience needs so you can find your "Zone Of Genius", (your “thing”) clarify your messaging, and build a business on your terms – faster.

Once you complete this guide, you will have a solid foundation to take the next steps in marketing your business!

The sooner you start, the sooner you'll see the benefits. So what are you waiting for?

IN THREE SIMPLE STEPS I WILL HELP YOU:

1. Idea dump ALL the potential ways you could serve big and add value, whether you’re coming to the table with 0 ideas or a million. (My prompts will guide you through this “No bad ideas” zone!)

2. Hone in on the “thing” that you align with most, that your audience needs, and that’s profitable in the long run.

3. Follow a real-life example to make the idea of “things” more tangible and spark a little creativity to get you moving in the right direction.

Click below for your FREE GUIDE!

New Guide Comin' In 🔥

This FREE guide will help you hone the sweet spot between your interests, expertise, and what your audience needs so you can find your "Zone Of Genius", (your “thing”) clarify your messaging, and build a business on your terms – faster.

Once you complete this guide, you will have a solid foundation to take the next steps in marketing your business!

The sooner you start, the sooner you'll see the benefits. So what are you waiting for? Click the link in bio.

IN THREE SIMPLE STEPS I WILL HELP YOU:

1. Idea dump ALL the potential ways you could serve big and add value, whether you’re coming to the table with 0 ideas or a million. (My prompts will guide you through this “No bad ideas” zone!)

2. Hone in on the “thing” that you align with most, that your audience needs, and that’s profitable in the long run.

3. Follow a real-life example to make the idea of “things” more tangible and spark a little creativity to get you moving in the right direction.

[FREE DOWNLOAD] ZONE OF GENIUS GUIDE | Julie Gotz Consulting When you know exactly what you offer, you build trust and credibility. When you have trust and credibility, you become an expert with a sought-after voice. When you’re a sought-after voice, you’re able to charge more, grow faster, and serve in a bigger way. This FREE guide will help you hone the...

Like many of you, I spend some time in Facebook Groups related to my business. I have been noticing a trend across these groups that I really wanted to address. Pricing. (gah! I know this is uncomfortable for so many).

I’ve been seeing so many posts where people are questioning their pricing or offering free services.

Don’t do this! If you are clear on your zone of genius (your “thing”, “special sauce”) and who your ideal client is-because you have done market research, you shouldn’t be doubting yourself!

Get out there and sell confidently!

Thank you Vanilla Ice! You don't always need to go at it alone. Sometimes you need a partner and that is OK!

Collaborating with other like-minded businesswomen is amazing! We can share resources, ideas, and contacts that help us all grow by working together. Here are some benefits of collaborating with
others:

👉🏻 You can share the workload- When you're working on a project alone, it can be tough to keep track of everything. But by working with other business owners, you can divvy up the work and make sure everything gets done on time.

👉🏻 You can learn new skills- Collaborating with others opens you up to new opportunities to learn. You might be able to teach someone something new, or learn a new skill from them in return.

👉🏻 You can get more exposure- Collaborating with other businesses allows you to expose your business to a whole new audience. When you work together, you can promote each other's businesses and reach more people.

👉🏻You can get feedback- Feedback from others is essential to improving your business. By collaborating with others, you can get feedback on your products, services, and ideas that will help you improve your business.

And this can also mean you get to work with some of your favorite people! You can't do ALL THE THINGS! Collaborate and have some fun!

How many of us have sleepless nights thinking about all the business things (🙋🏻‍♀️ me last night falling asleep at 4am and waking up at 6am 😫). You think about new services and offers. Updates for your website, blog posts, and e-mails. What you could have done better or didn't do at all.

Sleep deprivation is no joke, y'all. It's a real issue, and it's not just because we feel like crap when we don't get enough sleep. Sleep deprivation can actually lead to some really bad things - like making more mistakes in our business, having a shorter temper, and being more likely to get sick.

So how do you make sure that you're getting enough sleep? Well, first of all, try to go to bed and wake up at the same time each day. Make sure your bedroom is dark and quiet, and avoid using electronic screens in bed. And lastly, cut back on caffeine and alcohol before bed.

So why is all of this important? Because if you're not well-rested, you're not going to be able to perform your best. So make sure you're taking care of yourself by getting enough sleep and taking breaks throughout the day!

Today's post is brought to you by my sleep deprivation.

If you have tips for getting a good night's sleep-comment below 👇🏻

No matter where you are in your business journey, it is always important to have someone (or a group of people) in your corner who you can count on for support.

This could be in the form of a paid coach, program, course, or mentor; but if you're just starting out or working with a tight budget, there are plenty of free options available to you:

👉🏻 Set up a weekly accountability call with a colleague
👉🏻 Join FB Groups that pertain to your offers/services and
confidently post questions and engage with other members
of the group (this is also a GREAT way to connect with people
1:1 via DM)
👉🏻 Test out ideas with friends and family who have the same
attributes as your Ideal Client
👉🏻 Use your Social Media Platforms to test out offers, ideas and
services

Remember! You are not alone. Find your people and lift each other up!

Tuesday Tip:

If you want to be successful, you need to go beyond just posting on social media.

You need to create a comprehensive marketing strategy that includes other tactics like email marketing, content marketing, and paid advertising.

So don't just rely on social media - use it as part of a bigger plan!

Can’t wait to present to this group on Wednesday! Thanks for the opportunity Breeze Copywriting!

I'm so excited to chat with Julie Gotz Consulting as she helps you map out exactly who your dream clients are, how to find them...and how to avoid the clients who drain you.

After 16 years of managing marketing campaigns for Fortune 500 brands, Julie's on a mission to help small women-owned businesses market better, sell more, and impact more.

For the past decade, she has worked with small businesses to help them grow by implementing smart marketing strategies that require LESS time and make you MORE money.

Hope to see you there!

We all have a zone of genius, it's just a matter of finding it.

So what is a zone of genius? It's something that you're naturally good at and enjoy doing. It's something that comes easy to you and that you could do for hours on end without getting bored. It's also something that you're passionate about and that has the potential to make a difference in the world.

How do you find your zone of genius? Start by thinking about the things you love to do. What are you naturally good at? What are you passionate about? Once you've identified your areas of interest, start exploring them further. Talk to people who are already doing what you want to do. Read books and articles about your chosen field. The more you learn, the more likely you are to find your zone of genius.

Once you've found your zone of genius, the sky is the limit! This is when you begin to identify your ideal client, create your offers, and you can move forward with your business knowing you are providing a service you LOVE!

[FREE DOWNLOAD] MARKETING STRATEGY GUIDE | Julie Gotz Consulting

When you think of the definition of "marketing strategy," what comes to mind first? Logo design? A pretty color palette? A custom website? Posting on Social Media?

While these things are all important tactics that can help you stand out and connect with your ideal audience, a true marketing strategy encompasses much more than just your visual identity and posting on Social Media.

Creating a marketing strategy for your business will help bring clarity to what you do, why you do it, who you're serving, and how you can help them. It will also help to inform the type of visuals and messaging that will work best for your brand to connect with your audience.

Every successful marketing strategy takes three primary things into consideration:

👉🏻You & Your Business
👉🏻Your Customers/Clients
👉🏻Your Competitors

Click below for my FREE MARKETING STRATEGY GUIDE filled with great tips and ACTIONABLE next steps.

[FREE DOWNLOAD] MARKETING STRATEGY GUIDE | Julie Gotz Consulting Your marketing strategy is the roadmap that will guide your business to success. Without a solid plan, you'll likely find yourself veering off course and wasting time and money on marketing efforts that don't produce results. That's why I've put together this guide to help you get started with devel...