Information Experts

Join us this Thursday for a game-changing roundtable on work and well-being! 🗓️ We're diving into the impact of working over 30 hours a week – why it could be a red flag. ⏰ Let's explore how it affects well-being, productivity, and relationships. 🤝 Join us to reshape the work-life balance on Aug 17, 4:00 PM ET. 🚀 https://www.eventbrite.com/e/information-experts-small-business-roundtable-with-defiant-enterprises-tickets-191774902897

📅 Save the date: Aug 17th, 4:00 PM ET!

Join us for a game-changing talk: "Rethinking Work: 30+ Hours a Red Flag?" 🔍 Explore how working >30 hrs/week impacts well-being, productivity, and relationships. 🤝 Let's reshape work-life balance for a healthier, efficient future. Be part of the change! 🚀 Don't miss out on this thought-provoking discussion on August 17th at 4:00 PM ET. See you there!

Register: [https://www.eventbrite.com/e/information-experts-small-business-roundtable-with-defiant-enterprises-tickets-191774902897]

🚀 Elevate your marketing game with our exceptional team of Information Experts! 📈🎯 From crafting compelling campaigns to data-driven strategies, we've got the expertise to take your brand to new heights. 🌟 Let us help you shine in the digital world! Visit our website and schedule a call https://www.informationexperts.com/ 💻✨

THIS Thursday, July 20 @ 4 PM ET
What CRM should I use and how should I use it for maximum growth?
[REGISTER HERE: https://www.eventbrite.com/.../information-experts-small...]
In today’s business landscape, choosing the right CRM system is crucial for maximum growth. This guide explores how to select the ideal CRM and use it strategically to drive growth, enhance customer relationships, and optimize organizational performance. From small startups to large enterprises, effective CRM utilization is key to sustainable success.

Thursday, July 20 @ 4 PM ET
What CRM should I use and how should I use it for maximum growth?
[REGISTER HERE: https://www.eventbrite.com/e/information-experts-small-business-roundtable-with-defiant-enterprises-tickets-191774902897]

In today’s business landscape, choosing the right CRM system is crucial for maximum growth. This guide explores how to select the ideal CRM and use it strategically to drive growth, enhance customer relationships, and optimize organizational performance. From small startups to large enterprises, effective CRM utilization is key to sustainable success.

🎆 Happy 4th of July! 🇺🇸🎇

Wishing you a fantastic Independence Day from Information Experts! 🎉 Let's celebrate the birth of our nation and the values that unite us: freedom, equality, and collaboration. Thank you for being part of our incredible community! Enjoy a safe and joyful holiday.

Our CEO Adam Levin got a chance to speak on the Business Ninjas podcast by Write For Me. In the episode, resident Business Ninja Matt speaks with Adam, who shares a little bit about how he got started in marketing, as well as Information Expert’s main goal—helping companies communicate their “why”.

Helping Companies Communicate Their "Why" | Business Ninjas: WriteForMe and Information Experts In this episode, our resident Business Ninja Matt speaks with Adam Levin, CEO at Information Experts. Adam shares a little bit about how he got started in ma...

Next Event: Thu, JUNE 15th @ 4 PM ET - TOPIC: When should you topgrade a client? How can you do it professionally?

REGISTER HERE: https://www.eventbrite.com/e/information-experts-small-business-owners-roundtable-tickets-377488968667?aff=erelexpmlt

Growth is often associated with more, but an approach that is well-worth considering is topgrading. This is when you actively pursue higher revenue or higher profit prospects while currently managing your existing clients. When you convert a new client that generates more revenue or profit, you reduce, eliminate, or delegate a lower-producing client to make room for the new, more impactful client.

In this virtual event for SBOR we will have a collaborative discussion on if, when, and how to implement topgrading into your growth strategy.

The event will be made up of educational segments, followed by breakout discussions and a challenge at the end!

We welcome all small business owners from all industries to attend this no-cost monthly roundtable on the 3rd Thursday of the month.

REGISTER HERE: https://www.eventbrite.com/e/information-experts-small-business-owners-roundtable-tickets-377488968667?aff=erelexpmlt

THIS THURSDAY, MAY 18th @ 4 PM ET - When should you raise your prices? How can you do it most effectively?

REGISTER HERE: https://www.eventbrite.com/e/information-experts-small-business-roundtable-with-defiant-enterprises-tickets-191774902897

While most understand the necessity and value of raising prices it is either a) only done unless we have no other choice or b) at the wrong time or the wrong way.

In this virtual event for SBOR we will have a collaborative discussion on the topic of raising prices so we all can become better and more confident on this critical part of business.

The event will be made up of educational segments, followed by breakout discussions and a challenge at the end!

We welcome all small business owners from all industries to attend this no-cost monthly roundtable on the 3rd Thursday of the month.

Information Experts Small Business Roundtable with DEFIANT ENTERPRISES An event for Small Business Owners to network, engage in current issues affecting business owners and a chance to build their community.

Next Small Business Owners Roundtable event: Thu, MAY 18th @ 4 PM ET

TOPIC: When should you raise your prices? How can you do it most effectively?

REGISTER NOW: https://www.eventbrite.com/e/information-experts-small-business-owners-roundtable-tickets-377488968667

While most understand the necessity and value of raising prices it is either a) only done unless we have no other choice or b) at the wrong time or the wrong way.

In this virtual event for SBOR we will have a collaborative discussion on the topic of raising prices so we all can become better and more confident on this critical part of business.

The event will be made up of educational segments, followed by breakout discussions and a challenge at the end!

We welcome all small business owners from all industries to attend this no-cost monthly roundtable on the 3rd Thursday of the month.

REGISTER NOW: https://www.eventbrite.com/e/information-experts-small-business-owners-roundtable-tickets-377488968667

What if the Magic is not in the one on one’s? A New Approach to Business Development (Thu, April 20th @ 4 PM ET)

Do you actually believe that the magic is found in the one on ones? Are you networking and booking meetings but not getting the ROI you expected? Are you giving a lot more than receiving?

If this is you please know you are not alone. Most networking, especially one on one meetings, can take up an incredible amount of time with little to nothing to show for it.

REGISTER HERE: https://www.eventbrite.com/e/information-experts-small-business-owners-roundtable-tickets-377488968667?aff=erelexpmlt

If you want to learn how to get real results from networking, this is the event you will not want to miss.

Here is what we will cover:

1. How to choose what networking events to attend and which to avoid.
2. How to leverage a one to many approach for networking.
3. How to maximize ROI without introductory one on one’s.

The event will be made up of educational segments, followed by breakout discussions and a challenge at the end!

REGISTER HERE: https://www.eventbrite.com/e/information-experts-small-business-owners-roundtable-tickets-377488968667?aff=erelexpmlt

We welcome all small business owners from all industries to attend this no-cost monthly roundtable on the 3rd Thursday of the month.

Our next Small Business Owners Roundtabls is coming up.
Thursday, February 16th @ 4 PM ET

TOPIC: THE BIG “HUG!” How to add guarantees, promises, and NVO’s into your offers.

If you have great products or services and a compelling message, you may only need that last big hug to make your prospects feel safe with moving forward. Remember, the most powerful emotional barrier when selling is the prospect’s fear of loss. Said another way, spending their time, money, energy on YOU will result in a loss – which includes the loss of someone’s job, business, clients, partners… To ease that fear that finds its way to the top of your throat, be prepared to give them a “hug” by communicating your guarantees, promises, and neutral value offers.

The event will be made up of educational segments, followed by breakout discussions and a challenge at the end!

We welcome all small business owners from all industries to attend this no-cost monthly roundtable on the 3rd Thursday of the month.

Register here: https://www.eventbrite.com/e/information-experts-small-business-roundtable-with-defiant-enterprises-tickets-191774902897

Next Thursday, January 19 @ 4 PM EST Join the Small Business Owners Roundtable for the topic: Deciding On Your Businesses Central Theme

Register here: https://www.eventbrite.com/e/information-experts-small-business-roundtable-with-defiant-enterprises-tickets-191774902897

Your Central Theme is your one-liner or tagline. A single sentence or statement that communicates the main idea or unifying element of your core solution. It is the headline of your marketing plan that conveys the premise of your message in the most simplistic and condensed version possible.

The event will be made up of educational segments, followed by breakout discussions and a challenge at the end!

Register here: https://www.eventbrite.com/e/information-experts-small-business-roundtable-with-defiant-enterprises-tickets-191774902897

We welcome all small business owners from all industries to attend this no-cost monthly roundtable on the 3rd Thursday of the month.

Information Is Offering 20% OFF for our END OF YEAR SALE!!
Good on ALL New Website Builds Contracted by 12/31/2022.
CONTACT US TO LEARN MORE:
https://www.informationexperts.com/contact/

Are you a Small Business Owner? Would you like to collaborate and engage with a community of other business owners?

Our next event is THIS Thursday, Dec 15 @ 4 PM EST

TOPIC: Defining Your Top 3 Core Solutions

Core Solution is your main product, service, or package that adequately addresses the primary problem you solve for about 80% of your target audience. It is the flagship offering your business is built upon.

The event will be made up of educational segments, followed by breakout discussions and a challenge at the end!

Register here: https://www.eventbrite.com/e/information-experts-small-business-owners-roundtable-tickets-377488968667?aff=erelexpmlt

We welcome all small business owners from all industries to attend this no-cost monthly roundtable on the 3rd Thursday of the month.

Are you a Small Business Owner? Would you like to collaborate and engage with a community of other business owners?

OUR NEXT ROUNDTABLE: Defining Your Target Audience

Thursday, November 17 at 4 PM ET

How to Pick the Right Crowd That Wants What You Have

Do you have a brand or product that you’d like to promote? If so, have you been having trouble figuring out who your ideal target market is?

How To Choose the Perfect Crowd

Using expert advice from books, podcasts, and the Small Business Owners Roundtable network, we’ll work on showing you how to find the perfect crowd for your business without wasting time or money. The first step is understanding who your perfect customer is, what they want and need, and what separates them from all other crowds. Ready?

The Ideal Crowd for Your Business

What does your target audience want? What can you offer them that they can’t get from your competitors? What makes you stand out? What makes your product or service REMARKABLE?

We will do some breakout discussions on these topics, as well as discuss ideas from Seth Godin's book "Purple Cow" and how this will tie in with your target market and marketing initiatives in general.

We welcome all small business owners from all industries to attend this no-cost monthly roundtable on the 3rd Thursday of the month.

https://www.eventbrite.com/e/information-experts-small-business-roundtable-with-defiant-enterprises-tickets-191774902897?utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=listing&utm-source=cp&aff=escb

Presented by Information Experts
Powered by Defiant Enterprises

Information Experts Small Business Roundtable with DEFIANT ENTERPRISES An event for Small Business Owners to network, engage in current issues affecting business owners and a chance to build their community.

We are looking to expand our reach and work with new small business owners to build on the community we have created. Are you interested in being part of the Small Business Owners Roundtable? We are looking for speakers, experts, and enthusiastic business owners. Join us TOMORROW for the July event to learn more.

https://www.eventbrite.com/e/information-experts-small-business-owners-roundtable-tickets-191775615027

Information Experts Small Business Owners Roundtable An event for Small Business Owners to network, engage in current issues affecting business owners and a chance to build their community.

Super excited to have the opportunity to further connect with the 10,000 Small Businesses Alumni at Summit 2022! Small business. Big Impact!

Information Experts updated their phone number.

Information Experts updated their address.

3 principles of accessibility

Just about a year ago, we shared Google.com/All-In, a toolkit for brands and agencies to help them build out more intentionally inclusive marketing campaigns. We’re excited to announce that we’ve updated the All In toolkit and it now includes a brand-new playbook focused on accessible marketing. We hope that sharing the following core principles from the playbook will inspire you to visit All In to improve your own marketing inclusivity goals.

Nothing about us without us

Disabled people are their own experts, which is why it’s so important to bring in their voices from the start. For many companies, this may also involve leaning on an informed third party for guidance. At Google, we sought out partnerships with several experts in disability inclusion, including those from LaVant Consulting and Disability:IN. Partnerships like these allow you to engage directly with the disabled community and expand the ideas that fuel your work.

Account for intersectionality

For marketing to feel truly inclusive and accessible, brands must think about people with disabilities holistically, and consider the full spectrum of markers that comprise identity. The disabled community includes people of all genders, races, ethnicities, sexual orientations, ages, and more — and those identities are of equal importance to how they choose to identify. Failing to recognize and reflect intersectionality in your messaging runs the risk of reducing disabled people’s multidimensional identities into oversimplified stories that can perpetuate stereotypes.

Accessibility is a mindset, not a box to check

Best practices for disability inclusion and accessibility marketing change over time, whether that’s due to technological evolution or cultural shifts. It’s an ever-evolving journey that depends heavily on the needs of people with disabilities. Like other forms of inclusion, accessibility should be a constant commitment that’s embedded into every aspect of your brand campaigns — from conception to ex*****on, and beyond.

Read more: https://www.thinkwithgoogle.com/future-of-marketing/management-and-culture/diversity-and-inclusion/inclusive-marketing-means-accessible-marketing/

Inclusive marketing means accessible marketing - Think with Google Google’s Official Digital Marketing Publication. Explore principles from All In, an inclusive marketing toolkit with a playbook on accessible creative.

If you want your marketing strategy to be successful, you need to change things over time. Upgrades can help you make the most of new platforms, tools, and customer habits. These tips from members of the online small business community can help you take your current marketing plan to the next level.

https://smallbiztrends.com/2022/06/taking-your-current-marketing-plan-to-the-next-level.html

Join our CEO Adam Levin and other small business owners for an hour of speed networking Thursday, June 16th at 4:00PM ET for the rebranded Information Experts Small Business Owner's Roundtable.

REGISTER NOW: https://information_experts_roundtable.eventbrite.com

Information Experts Small Business Owners Roundtable An event for Small Business Owners to network, engage in current issues affecting business owners and a chance to build their community.

Today and together, we proudly pay homage to those who have given up their lives to protect our freedom.

A recent survey by the Better Business Bureau of Accredited Business leaders found that when it comes to reaching new customers, DIGITAL is their go-to. Overwhelmingly they responded that their COMPANY WEBSITE comes in number one above online reviews, social media, online advertising, and email marketing for driving new growth.

Whether it's a new website for your startup or a redesign for your corporation's outdated site, contact Information Experts to see how we can help. https://www.informationexperts.com/

One of the most important ways brands connect with their customers is through beautiful, effective advertising. But what makes a great ad? The answer is different for every brand, but the recipe often includes instinct, powerful storytelling, and aesthetic authenticity. Even so, it can be hard to explain why a combination of elements works, whether that be Guinness’ “We Will Toast Again” campaign, in solidarity with bartenders sidelined by the first wave of COVID-19, or Nike’s film “We Play Real,” celebrating Black women in sports. Sometimes you just need to see it to get it.

https://www.thinkwithgoogle.com/future-of-marketing/creativity/how-google-helps-brands-build-resilience-and-drive-results

How Google helps brands build resilience - Think with Google Google’s Official Digital Marketing Publication. Discover how Google helps brands build resilience, drive marketing results, and transform digitally.

It's time to VOTE for the Winners in the BEST OF LOUDOUN 2022 Awards!! Please vote for our friends...

Yield Bookkeeping Services, LLC:
Services; Bookkeeping Services Company - Yield Bookkeeping Services
https://www.loudountimes.com/best/ #/gallery/322857533

The Arc of Loudoun:
Services; Nonprofit/Civic Support Organization – The Arc of Loudoun
https://www.loudountimes.com/best/ #/gallery/322857613

Services; Company to Work for – The Arc of Loudoun
https://www.loudountimes.com/best/ #/gallery/322857543

Kids and Education; Private School – The Aurora School
https://www.loudountimes.com/best/ #/gallery/322857417

Kids and Education; Child Care Center – Open Door Learning Center at The Arc of Loudoun
https://www.loudountimes.com/best/ #/gallery/322857401

Health and Medical; Physical/Occupational Therapy Practice – Aurora Behavior Clinic at The Arc of Loudoun
https://www.loudountimes.com/best/ #/gallery/322857284

Arts and Entertainment; Family Entertainment – Shocktober
https://www.loudountimes.com/best/ #/gallery/322856777

Destinations; Community Event/Festival – Shocktober
https://www.loudountimes.com/best/ #/gallery/322856980

Give Local. Give Choose. Help The Arc of Loudoun reach their goal and get their $10,000 matching challenge for Project Horse's Warrior Herd program!!
https://www.givechoose.org/TheArcofLoudoun

We have a $10,000 matching challenge for GiveChoose 2022!

Our GiveChoose 2022 Campaign Chair Stephanie Place, Sonny Swann of Climatic Heating and Cooling, Beatriz McNelly, and an anonymous donor have issued a matching challenge to the Loudoun Community to help raise an additional $10,000 for Project Horse’s Warrior Herd™ through GiveChoose 2022.

Although you can give at any time today, we ask that you set your alarm to give between 7 and 8 pm so we can win a $500 prize for the most gifts donated during that hour. Help us reach this challenge to raise $20,000 to support the men and women of this community who sacrifice so much for us.

Thank you for giving them this life-changing gift. A big thank you to Stephanie, Sonny, Beatriz, and our anonymous donor for their generosity and commitment.

https://www.givechoose.org/TheArcofLoudoun

We are proud to have been picked as the digital marketing agency for the awesome The Arc of Loudoun -- an organization whose WHY is as strong as it gets. Thank you to CEO Lisa Kimball and her talented Center Directors.
Learn more here: https://www.informationexperts.com/2022/03/10/leesburg-advocacy-organization-for-people-with-disabilities-and-their-families-selects-information-experts-to-communicate-growth-and-facilitate-outreach/

Join The Arc of Loudoun for a presentation on facilitating community inclusion for your child, understanding your rights under current disability law, and practical safety tips for you and your child.

When: Tuesday, March 8th, 12:00 – 1:30 pm ET

Where: Zoom - Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/tZcpduqqrjgvG9yDnVoV_oAiJ432BWtDz3h_

Presented by:
Melissa Brown Heifetz, Founder of Advocacy-Partners

Sponsored by:
The ALLY Advocacy Center at The Arc of Loudoun

When: Tuesday, March 8th, 12:00 – 1:30 pm

Where: Zoom - Register in advance for this meeting:
https://us02web.zoom.us/meeting/register/tZcpduqqrjgvG9yDnVoV_oAiJ432BWtDz3h_

After registering, you will receive a confirmation email containing information about joining the meeting