Sprout Strategy Group

Our name reflects our commitment to helping clients expand their businesses while continuously growing ourselves. I embarked on my entrepreneurial journey with Sprout Strategy Group in Alaska, where I spent the majority of my life. Coming from a proud military family, I draw inspiration from my grandparents, who met in Laredo, Texas, in 1958. My grandfather, a 85 year old retired Chief Master Sergeant in the U.S. Air Force, and my grandmother, a 91-year-old retired CCU nurse, have profoundly influenced my values and aspirations.

​In May 2022, after thoughtful consideration and guidance from my family, my daughter and I relocated to Tyler, Texas. Captivated by the East Texas lifestyle and with family in nearby San Antonio, I enjoy the warm climate, swimming, and spending quality time with my soccer-loving daughter.

​With over 24 years of experience in the advertising and marketing industry, I’ve had the privilege of partnering with some of Alaska’s most influential businesses and non-profits. A standout achievement in my career was serving as the art director and strategist for the historic Lisa Murkowski for Senate write-in campaign, where I directed impactful TV commercials and print materials. electoral history, making her one of only two federal write-in candidates to win a U.S. election. This accomplishment underscores my expertise in political strategy and my ability to deliver results in high-stakes environments.​

​​I believe that success is built on collaboration and the strength of a dedicated team. My leadership and creative energy drive innovative ideas, a philosophy I have embraced since founding Sprout Strategy Group in 2010.

- Shannon Plonta, founder of Sprout Strategy Group