Contest Factory

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Measuring Success: KPIs & Analytics for Promotions - Contest Factory – Engage Your Customers® A contest that gets thousands of entries might look like a win. But if those leads never open an email, never click through, and never buy, what did you actually gain?  Many brands launch promotions without defining what success looks like. They chase vanity metrics like entry counts or social shar...

Learn about how brands succeed with influencer marketing; get the low-down on the ROAS of influencer marketing. See examples of successful top brands using influencer marketing and learn where you can find micro-influencers and influencer broker networks.

Influencer Marketing: How to Do it Right - Contest Factory Influencer marketing is one of the hottest topics in advertising this decade - celebrity endorsements have evolved and they have a new name!>

Learn how display advertising has evolved over time and how native advertising is breaking through the clutter, or better yet, hiding in it to deliver above and beyond-responses. Learn more now>>

Native Advertising: The Ultimate Guide - Contest Factory Learn what native advertising is, how it works, and why it performs so well. Get the ultimate native advertising guide now.>>

The pandemic changed behavior in a life-changing way. Consumers re-evaluated priorities and this has a market changing impact. Learn what you need to know to keep up with the Jones' and grow your market share as others cannot keep up. >>

2023 Marketing Initiatives: Adapting to the Changing Values of Customers - Contest Factory 2023 Marketing Initiatives: Adapting to the Changing Values of Customers When you consider what marketing covers, you often don’t recognize how far the marketing reach is. It is everything that influences a customer – it reaches far beyond advertising. It’s the entire experience of brand, pric...

In-person conferences are in demand and coming back strong - with hundreds of learning and networking opportunities available, we have hand-selected the top 5 conferences of 2023. Links to discounted tickets and agendas included. Read more>>

The 5 Marketing Conferences You Must Attend in 2023 - Contest Factory In-person conferences are in demand and coming back strong The live events landscape seemed like it might be forever changed, however the past year proved that untrue. People by nature are eager to be around each other, network, and make business happen. As a result, the in-person conferences are re...

Retaining a customer is 5X more affordable than acquiring a new customer. Each transaction thereafter, increases their propensity to buy again while spending very little on ads. Learn more>>

Customer Retention Best Practices - Contest Factory Customer retention is vital to any business model. All successful businesses rely on customer retention and acquisition. Learn more>>

Social media can be so overwhelming with the different platforms, algorithms, hashtag best practices, tagging, sharing, reels, stories, oh my! Learn from the pros how to cut through the jargon and start getting engagement.>>

How to Create an Effective Social Media Plan - Contest Factory Social media plans are tricky and require multiple skills and people to support a solid and engaging plan. Learn how to do it best.>>

Marketing has taken innovation to new highs this year - with so much to learn, we've gathered the top trends you can't afford to miss. These are beyond trends and are here to stay. These money makers should make it into your holiday strategy. Learn more>>

5 Marketing Trends You Need to Know in 2022 - Contest Factory Marketing is changing faster than you can get your running shoes on. Follow us to cut through the weeds and get exactly the trends you need.

Digital innovation in retail stores is creating a pretty profit for retailers. Consumer preference for self-service is increasing sales, reducing wait times, and making customers happier. Learn how to integrate these solutions into your stores>>

Retail Self-service is Increasing Sales - Contest Factory Retail self-service solutions are proving valuable by increasing average sale, customer satisfaction, and reducing wait times.

Learn how to identify existing customer experiences so you may identify gaps in the journey that may leverage better experiences. Learn how to improve your brand's customer journey + Persona template DL + Customer Journey Map template download >>

Customer Journey Mapping: The Ultimate Guide - Contest Factory Defining your customer journey with a journey mapping exercise will expose insane amounts of opportunity. Learn how now.>>